Recently, Cisco found that video traffic will account for 82% of global consumer internet traffic by 2022, up from 75% in 2017. That is a powerful statistic which underlines what we already know to be true -- our buyers are spending a vast majority of their time online watching videos, and that isn’t a flash-in-the-pan trend.
Which begs the question, what percentage of your website right now is video-based?
Probably somewhere between 0 and 10%.
The good news is that your competitors are likely in the same boat, which means there is no better time than right now to fully embrace video as a sales initiative through visual selling. In fact, the mindset we teach all our clients at IMPACT -- which consistently yields the greatest results (traffic, leads, and sales) -- is:
We are all media companies, whether we like it or not.
For example, IMPACT is a media company that happens to offer digital sales and marketing services. And the same holds true for your company.
As we’ve already established, whether you’re B2B, B2C, e-commerce, nonprofit, etc., we all are in the business of trust. When done correctly, video will be a powerful addition to your toolbox, proven to not only establish trust more quickly with your buyers but also shorten your sales cycle.
This playbook will show you how to embrace this culture of video in-house through the creation of “The Selling 7” -- the seven distinct types of videos that are proven to generate remarkable bottom-line results for hundreds of our clients across virtually all industries.