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Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Inbound Marketing Sales Team Training Services

Empower your sales team to close more deals in today's virtual, video-first world
Equip your sales team with comprehensive training designed to create a more efficient and effective virtual selling process so that they can close more deals and drive more revenue in today's world.
Not ready yet? Keep scrolling!

Virtual selling is here to stay...
is your team prepared?

Many sales teams have been thrust into the world of virtual selling with little to no knowledge of how to do it effectively.

Selling in a virtual world isn't the same as traditional, face-to-face selling. Salespeople and customers alike have to be comfortable on camera, are often dealing with distractions in the background, and don't realize there are many nuances to effectively communicating through video.

With virtual selling mastery, your sales team will learn how to overcome these common obstacles, how to own a virtual sales call, and how to grab the attention of buyers in a digital world.


What to expect with virtual selling mastery

In six comprehensive coaching sessions over 12 weeks, your sales team will undergo hands-on training with Marcus Sheridan, author of They Ask, You Answer, and co-author of The Visual Sale.

Marcus will guide your team through virtual selling best-practices, instruction in video techniques, effective communication, emails, and more.

The cost of the 12 week program is $35,000.

  • Virtual sales training

  • Foundational techniques

  • Video sales processes

  • Sales emails that get noticed


Virtual Sales Training

Over the course of your 12-week training, a group of up to 25 salespeople and managers will be expected to actively engage in six coaching sessions with Marcus Sheridan.

Each salesperson should be ready to participate in roleplays and recorded call reviews, and provide updates as they apply what they've learned each week.

These sessions will last for one hour and will be recorded so that your team may refer back at any time!

Through this intensive process, you can expect your team to master how to sell in a digital environment.


Foundational techniques

Whether your sales team is technically savvy or having a hard time adjusting to selling in a virtual world, this virtual sales training will equip your team for success. 

Your team will learn everything from the common struggles facing most sales teams today and how to overcome them to how to better engage with a prospect so they feel comfortable on camera.

You and your team will learn how to leverage today's technology and how to teach other members of your team these same techniques!



Video sales processes

Getting comfortable on video can be difficult — for salespeople and prospects alike!

Your team will learn how to effectively run a sales calls through video and limit distractions for both themselves and their prospects so that everyone can remain focused on the purpose of the call.

They will become masters in techniques that most salespeople don't consider! Believe it or not, referring to your prospects by name is critical — as is how much you share your screen and how much text you include in your slides.


Sales emails that get noticed

Effective virtual sales calls are only part of the battle in driving revenue in a virtual world. To start building trust with buyers, your sales team needs to get noticed!

As part of your virtual sales training, your team will learn how to create attention-grabbing emails using techniques like 1:1 video to stand out before a prospect ever meets with them.


Are you a good fit for Virtual Selling Mastery?

You're a good fit for Virtual Sales Training if you:

  • Are a well established, financially strong organization with a tenured sales team of more than 25 people.

  • Have little to no experience selling in a virtual environment.

  • Are eager to learn how to overcome common virtual sales challenges.

  • Are seeking direct 1:1 role-plays and call review feedback.

You're not a good fit for Virtual Selling Mastery if you:

  • Have fewer than 25 salespeople and are relatively tech-savvy.

  • Have been selling in a virtual environment for some time and thriving.

  • Are more interested in learning how your sales team can master techniques like assignment selling to close deals faster.

Need a little more or less?

You may not be ready for a 12-week training program or you may need much more than that. Either way, we've got you covered. Read on to learn about our standalone and add-on services to virtual selling mastery.

Virtual selling workshop

Need help getting your company up to speed on today’s digital buyer and sales process? This virtual selling workshop dives into what buyers expect to know and learn and how to effectively use written and video content in the sales process to speed up your time to close. 

Available only as a standalone service.

Cost: $7,500 for 1 hour or $15,000 for 3 hours

Understand how buyers have changed and what they expect to know and learn before they buy.


Teach sales team assignment selling and how to integrate content into the sales process from the very start to the end of the buying process and how to customize it for your company.


Learn 1:1 video best practices and how to use it throughout the sales process.

Customized online learning and sales certifications

Continue to level-up your sales team's performance with a customized online sales training program that you own in perpetuity. Over the course of 30-60 days, you’ll receive up to 30 videos addressing how to respond to the common questions and objections that your sales team faces on a daily basis. It comes packaged up in an online learning platform that tracks certifications and course completion. 

vailable only as an add-on service to the 12-week virtual selling mastery program.

Cost: $59,000 + monthly cost of software

Receive 30 customized training videos over the course of 30-60 days.


Online training that will teach your sales team how to respond to your customers' most common questions.


Get a custom, online learning platform to track progress and certifications.

Train the trainer

Master the skills and curriculum of IMPACT’s Virtual Sales Mastery program and become a certified virtual sales trainer — so your company possesses the ability to help every single salesperson conquer and thrive in a digital sales environment.  

Available only as an add-on service to the 12-week virtual selling mastery program.

Cost: $27,000

Turn your best salespeople into certified Virtual Sales Trainers.


Empower your team to turn every salesperson into a master of virtual sales.


Make virtual sales mastery a part of your company culture.

"Virtual selling and how to do it effectively with was refreshing and valuable. All that attended took away something useful.  Be the first to a conversation, set a video meeting up, and make sure the cameras are on. The first company a prospect has an actual conversation with wins 70% of the time."

Dan Pirigyi, Partner, Telecom Consulting Group


Frequently asked questions

How many salespeople can you train at a time?
My company has a lot of sales reps, how many should we actually train?
Can the length of the engagement be any shorter than 12 weeks?
Can we just purchase the "train the trainer" option?

Ready to turn your sales team into virtual selling masters?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what the virtual selling mastery program could look like for your business.

Fill out the form below to talk to a member of our team.