Free digital sales and marketing courses
Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.
View all free coursesDigital Sales & Marketing World 2021
The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.
Learn moreDigital sales and marketing services
Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.
Learn moreFree They Ask, You Answer course
Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.
Take the course nowHire a coach
Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.
Learn moreCase studies
See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.
View case studiesThey Ask, You Answer, the book
“One of the 11 Marketing Books every CMO should read.” — Forbes
Learn moreVirtual Selling Mastery
Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.
Learn moreVirtual Selling Summit
Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.
Watch past events on demandFree video sales and marketing strategy course
Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.
Take the course nowVideo Sales and Marketing World 2021
Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.
Watch past events on demandThe Visual Sale, the book
Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.
Learn moreMaster video inside your organization
Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.
Learn moreFree HubSpot sales and marketing courses
Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.
Marketing automation mastery (with HubSpot workflows)HubSpot Training Day
Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.
Watch on-demandHubSpot training and implementation
Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.
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March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.
Learn more and registerWebsite design and strategy services
Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.
Learn moreIMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
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Free digital sales and marketing courses
Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.
View all free coursesDigital Sales & Marketing World 2021
The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.
Learn moreDigital sales and marketing services
Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.
Learn moreFree They Ask, You Answer course
Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.
Take the course nowHire a coach
Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.
Learn moreCase studies
See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.
View case studiesThey Ask, You Answer, the book
“One of the 11 Marketing Books every CMO should read.” — Forbes
Learn moreVirtual Selling Mastery
Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.
Learn moreVirtual Selling Summit
Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.
Watch past events on demandFree video sales and marketing strategy course
Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.
Take the course nowVideo Sales and Marketing World 2021
Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.
Watch past events on demandThe Visual Sale, the book
Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.
Learn moreMaster video inside your organization
Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.
Learn moreFree HubSpot sales and marketing courses
Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.
Marketing automation mastery (with HubSpot workflows)HubSpot Training Day
Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.
Watch on-demandHubSpot training and implementation
Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.
Learn moreWebsite Optimization Summit 2021
March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.
Learn more and registerWebsite design and strategy services
Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.
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Many sales teams have been thrust into the world of virtual selling with little to no knowledge of how to do it effectively.
Selling in a virtual world isn't the same as traditional, face-to-face selling. Salespeople and customers alike have to be comfortable on camera, are often dealing with distractions in the background, and don't realize there are many nuances to effectively communicating through video.
With virtual selling mastery, your sales team will learn how to overcome these common obstacles, how to own a virtual sales call, and how to grab the attention of buyers in a digital world.
Virtual sales training
Foundational techniques
Video sales processes
Sales emails that get noticed
Over the course of your 12-week training, a group of up to 25 salespeople and managers will be expected to actively engage in six coaching sessions with Marcus Sheridan.
Each salesperson should be ready to participate in roleplays and recorded call reviews, and provide updates as they apply what they've learned each week.
These sessions will last for one hour and will be recorded so that your team may refer back at any time!
Through this intensive process, you can expect your team to master how to sell in a digital environment.
Whether your sales team is technically savvy or having a hard time adjusting to selling in a virtual world, this virtual sales training will equip your team for success.
Your team will learn everything from the common struggles facing most sales teams today and how to overcome them to how to better engage with a prospect so they feel comfortable on camera.
You and your team will learn how to leverage today's technology and how to teach other members of your team these same techniques!
Getting comfortable on video can be difficult — for salespeople and prospects alike!
Your team will learn how to effectively run a sales calls through video and limit distractions for both themselves and their prospects so that everyone can remain focused on the purpose of the call.
They will become masters in techniques that most salespeople don't consider! Believe it or not, referring to your prospects by name is critical — as is how much you share your screen and how much text you include in your slides.
Effective virtual sales calls are only part of the battle in driving revenue in a virtual world. To start building trust with buyers, your sales team needs to get noticed!
As part of your virtual sales training, your team will learn how to create attention-grabbing emails using techniques like 1:1 video to stand out before a prospect ever meets with them.
Are a well established, financially strong organization with a tenured sales team of more than 25 people.
Have little to no experience selling in a virtual environment.
Are eager to learn how to overcome common virtual sales challenges.
Are seeking direct 1:1 role-plays and call review feedback.
Have fewer than 25 salespeople and are relatively tech-savvy.
Have been selling in a virtual environment for some time and thriving.
Are more interested in learning how your sales team can master techniques like assignment selling to close deals faster.
Need help getting your company up to speed on today’s digital buyer and sales process? This virtual selling workshop dives into what buyers expect to know and learn and how to effectively use written and video content in the sales process to speed up your time to close.
Available only as a standalone service.
Understand how buyers have changed and what they expect to know and learn before they buy.
Teach sales team assignment selling and how to integrate content into the sales process from the very start to the end of the buying process and how to customize it for your company.
Learn 1:1 video best practices and how to use it throughout the sales process.
Continue to level-up your sales team's performance with a customized online sales training program that you own in perpetuity. Over the course of 30-60 days, you’ll receive up to 30 videos addressing how to respond to the common questions and objections that your sales team faces on a daily basis. It comes packaged up in an online learning platform that tracks certifications and course completion.
Available only as an add-on service to the 12-week virtual selling mastery program.
Receive 30 customized training videos over the course of 30-60 days.
Online training that will teach your sales team how to respond to your customers' most common questions.
Get a custom, online learning platform to track progress and certifications.
Master the skills and curriculum of IMPACT’s Virtual Sales Mastery program and become a certified virtual sales trainer — so your company possesses the ability to help every single salesperson conquer and thrive in a digital sales environment.
Available only as an add-on service to the 12-week virtual selling mastery program.
Turn your best salespeople into certified Virtual Sales Trainers.
Empower your team to turn every salesperson into a master of virtual sales.
Make virtual sales mastery a part of your company culture.
Dan Pirigyi, Partner, Telecom Consulting Group
Virtual Sales Training is meant for groups of no more than 25 per 100 sales reps.
We recommend that businesses select their most influential salespeople and managers to start, then repeat the same exercise by selecting the next 25 salespeople per 100 salespeople. If your company has 300 salespeople, you will train 75 reps in three different groups.
We don’t recommend shortening the initial training to less than 12 weeks, as your team will meet with Marcus six times, every other week. In between training, IMPACT will listen to pre-recorded calls to prepare for the next group training.
It’s not possible to purchase the train the trainer program as a stand-alone service. This may only be an add-on option after IMPACT trains 25 people out of every 100 sales reps inside your organization.