They Ask, You Answer Summit 2023

They Ask, You Answer Summit

A Business Event for CEOs, Organizational Leaders, Content Creators and Marketing Agencies.

May 15-17, 2023 in Chicago, IL


FREE for IMPACT Mastery Clients and IMPACT+ for Business Members

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What is the They Ask, You Answer Summit?

 

 

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Be Inspired by the Very Best of the They Ask, You Answer Community from Around the World

150 attendees including CEOs, sales and marketing leaders, content managers, videographers, They Ask, You Answer coaches, and members of the IMPACT team.

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4 Tracks of Content

 
Getting Started

For those just getting started with They Ask, You Answer, learn the most important things it takes for you to succeed.

Advanced

For those who have been doing They Ask, You Answer for a while, these sessions will help you take it to the next level.

Content Creators

Calling all content writers, managers, and videographers! Learn from others in your role about hurdles they've overcome and best practices they use.

Coaches & Agencies

In these sessions, coaches and agencies will learn how to build your business, attract more clients, and close more deals.

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Agenda

 

Agenda is subject to change.

Monday May 15th
1:00PM CT
They Ask, You Answer Workshop
This optional workshop is great for those unfamiliar with They Ask, You Answer, those just getting started, or anyone interested in a refresher! This workshop is included at no additional charge but pre-registration is required. 

Marcus Sheridan Marcus Sheridan

6:00PM CT
Attendee Welcome Reception
Join us for food, drinks, and a chance to get to know each other. Mingle with other They Ask, You Answer professionals and the IMAPCT team!
Tuesday May 16th
8:30AM CT
Doors Open - Breakfast Served
Join us for breakfast before we kick things off!
9:00AM CT
Opening Workshop
Marcus Sheridan will kick off the day by sharing the specific trends we all need to know and be prepared for in the months ahead. He’ll provide insights and examples on how They Ask, You Answer companies should be addressing the current state of the market with their clients, how you can continue to grow your business in the digital world, and more.

Marcus Sheridan Marcus Sheridan

10:30AM CT
Break
10:45AM CT
Content Creators
What's Working Well in Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with content creation with their team. 

Hannah Claude Hannah Claude

10:45AM CT
Getting Started
Thriving Through Your First Year of They Ask, You Answer
If you’re still in the early stages of implementing They Ask, You Answer, this session is for you. IMPACT’s Devon McCarty and Allison Riggs will walk you through the specific milestones that all successful They Ask, You Answer companies have achieved and when you should expect to hit them. You’ll learn what you should be looking for and expecting from your team in the early days, including the specific traits and qualities of a high performing They Ask, You Answer team.

Devon McCarty Devon McCarty

Allison Riggs Allison Riggs

10:45AM CT
Advanced
Advanced They Ask, You Answer Strategies with Marcus Sheridan
You're doing They Ask, You Answer but are you hitting the right milestones on your way to success? This advanced session presented by Marcus Sheridan will teach you some of the more advanced strategies for applying the They Ask, You Answer principles to all aspects of your business.

Marcus Sheridan Marcus Sheridan

Terrence Robinson Brown Terrence Robinson Brown

10:45AM CT
Agencies & Coaches
Demand Generation Mastery: Proven Strategies for Coaches and Marketing Agencies
Learn about the latest strategies and tactics for creating and nurturing leads, turning them into customers, and building long-term relationships. Whether you are a coach looking to attract more clients or a marketing agency looking to grow your business, this keynote is designed to give you the tools and knowledge you need to generate more leads and close more deals. With actionable insights and real-world examples, you will walk away with a clear understanding of how to create a demand generation strategy that works for your business. 

Chris Marr Chris Marr

12:00PM CT
Lunch
12:45PM CT
Leading Your Sales Team to Success
This session will team leaders and all professionals improve drive success for their sales teams. The session will cover effective communication and coaching and managing and developing a high-performing sales team. 

Chris Duprey Chris Duprey

1:20PM CT
Content Creators
Controlling Your Own Destiny as an Employee
Attendees will learn how to take ownership of their career development, build a network of contacts, and negotiate for their needs while achieving success in their role. Learn from and get inspired by IMPACT's Director of People and Culture, Shandia Drummond-Butt, and hear about how she made her way into this position. 

Shandia Drummond-Butt Shandia Drummond-Butt

Hannah Claude Hannah Claude

1:20PM CT
Getting Started
Kicking Off Your Content Creation
Learn from IMPACT's Will Shultz on how he successfully kicks off They Ask, You Answer content creation with IMPACT clients and helps them develop a content creation strategy and produce high-quality, engaging content. The session will also provide hands-on exercises and practical tips for creating compelling content that resonates with your audience. Attendees will leave the session with a solid understanding of how to kick-off and execute a successful content creation plan.

Will Schultz Will Schultz

1:20PM CT
Advanced
Giving Buyers What They Want
As we know, buyers are constantly changing and we need to help buyers learn in the way they want to learn and buy in the way they want to buy. In this advanced session, Zach Basner will take you through some more advanced tactics for making sure you're giving your buyers exactly what they want and need on their way to making a purchase with you.

Zachary Basner Zachary Basner

Terrence Robinson Brown Terrence Robinson Brown

1:20PM CT
Agencies & Coaches
Sales Strategies to Grow Agencies and Coaching Businesses

Chris Marr Chris Marr

Derek Baer Derek Baer

2:00PM CT
Break
2:15PM CT
Advanced
Website UX for They Ask, You Answer

Mary Brown Mary Brown

2:15PM CT
Agencies & Coaches
From Task Takers to Trusted Advisors: the many benefits of switching to a coaching-first model

Chris Marr Chris Marr

2:15PM CT
Content Creators
What's Working Well in Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with video creation with their team. 

Hannah Claude Hannah Claude

2:15PM CT
Getting Started
Overcoming the Biggest Challenges on the They Ask, You Answer Journey

Kristie Crenshaw Kristie Crenshaw

3:15PM CT
Break
3:30PM CT
Guest Speaker
To be announced soon!
4:15PM CT
Key Takeaways Activity
This unique activity will allow you to really think through all you've learned all day, pinpoint your key takeaways, and develop actionable next steps you can implement as soon as you get home.

Stephanie Baiocchi Stephanie Baiocchi

5:30PM CT
Reception
6:30PM CT
Dinner on your own
We'll send some recommendations for great options. This event is located in the restaurant-heavy section of Chicago with great spots to choose from!
Wednesday May 17th
9:00AM CT
AI & Its Impact on Sales and Marketing
Join us for sessions on artificial intelligence and sales and marketing by expert Paul Roetzer along with insights from Marcus Sheridan. 

Marcus Sheridan Marcus Sheridan

Paul Roetzer Paul Roetzer

10:00AM CT
AI Conversation with Marcus Sheridan and Paul Roetzer
Join us for a lively discussion with artificial intelligence and sales and marketing by expert Paul Roetzer and Marcus Sheridan on the impact of AI on sales and marketing today as well as tools like ChatGPT. 

Marcus Sheridan Marcus Sheridan

Paul Roetzer Paul Roetzer

11:00AM CT
WNDR Museum Exploration Time
After our morning sessions you'll be free to explore the WNDR Museum with free access! WNDR is a multi-sensory interactive art and technology experience that is designed to ignite the curiosity within each of us. Learn more at https://wndrmuseum.com/
1:00PM CT
Select Breakout Lunches

Hotel & Travel

Need a hotel room? We're finalizing our hotel block, but plan for about $369.00 per night per room. Information for booking will be emailed with your confirmation information after registration. If you have any questions, please reach out to events@impactplus.com.

All nearby hotel options: The Emily Hotel, Nobu, The Hoxton, Hampton Inn West Loop, Hyatt House Chicago West Loop, Crowne Plaza West Loop.

The main event will take place at 333 N Green Street in Chicago. 

When traveling to Chicago, you may fly into O’Hare International Airport or Midway Airport. From there, plan to take a cab, Uber/Lyft, or the Blue Line L train downtown.

If you have any questions, please reach out to events@impactplus.com.

What Attendees Said About the Last Summit

 

"I enjoyed the breakout panels and being able to interact and meet other individuals in the same 'boat' as us and those who have been with IMPACT+ for years."

Daniela EscuderoJ Designs Pool and Spa

“Discussions were much more advanced, and representatives from multiple industries were present."

Cristian ShirillaMarketing Manager, River Pools

"I felt that the time & energy in learning new approaches and meeting new people was well spent, and I am excited to bring my entire team to Boston in the Fall."

Amy GarelickCEO, POWER UP Video Studios 

Ready to Register?

FREE for IMPACT Mastery Clients and IMPACT+ for Business Members