Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

10 Flawless SaaS Value Propositions You Wish You Had

10 Flawless SaaS Value Propositions You Wish You Had Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

June 19th, 2015 min read

10-saas-value-propositions-you-wish-you-had-featured.jpgA few years ago, there was this meme, “What people think I do vs. What I really do.”

It poked fun at stereotypes and popular misconceptions and everyone loved it (including IMPACT), but jokes aside, the viral sensation raised a pretty valid question.

You know what you do. Your employees know what you do. Your mom knows what you do (usually), but do your website visitors really know what you do?


The answer to this question may very well depend on the clarity and effectiveness of your organization’s value proposition.

What Makes a Value Proposition Great?

In short, your value proposition is your business and its competitive advantage in a nutshell. It’s your opportunity to tell your audience what your SaaS uniquely offers and why they need your product over that of your competitors.

The very best value propositions are clear (both theoretically and visually on the page) and concise, while answering the questions:

  • What do you do?
  • Who do you service?
  • How do you do it differently?

Being able to craft a compelling value proposition that captures all of these complexities (especially for something that can be as complicated as SaaS) in a short, memorable nugget is an artform and an extremely valuable skill.

Here are 10 SaaS pros who absolutely got it right.

1. Squarespace:



Pairing its straight-to-the-point value proposition with a clean, minimalist design, Squarespace makes it clear what they offer their customer, then demonstrates it with their presentation and graphics. This is brand consistency at its best.

2. Dropbox

“Good things happen when your stuff lives here / Dropbox keeps your files safe, synced, and easy to share.”


Dropbox’s value proposition is casual, friendly, and direct. It let’s visitors know that if they store their files on the platform, it will be a positive, carefree experience. It’s as simple as that.

3. Sidekick

“Powerful Contact Insight Right in Your Inbox / Build and Maintain Relationships with Powerfully Integrated Email Tools”


For those of you who aren’t familiar with it, Sidekick delivers its users real-time notifications of recipient interactions with the emails they send. Instead of getting technical, the Sidekick team does a brilliant job of explaining the true value of their product.

4. Invision

“Design Better. Faster. Together. / The world’s leading prototyping, collaboration, & workflow platform”


Invision’s value proposition is simple, proud, and powerful. It not only tells you what their SaaS does, but instills confidence in the reader by reflecting confidence in the product.

5. Spotify

“Music for everyone. / All the music you’ll ever need is right here. Your favorite artists, albums, and readymade playlists for every moment.”


What do they do? Supply your favorite albums, artists, and readymade playlists. Who do they service? Everyone. How do they do it differently? They put it all in one place. Well done Spotify.

6. Optimizely

“Make every experience count / One optimization platform for websites and mobile apps”



Optimizely’s skillfully written value proposition manages to be both literal and poetic at the same time. It tells the platform’s visitors what it will do for them functionally, but also makes an emotional connection.

7. Hootsuite

“Get serious about social / Join the 10+ million professionals who trust Hootsuite. Get started for free.”


Hootsuite takes a unique approach by framing their value proposition as a call-to-action and leveraging social proof. If you work with them, you’ll be taking social media seriously and can feel confident in your choice as millions have already found success using it.

8. Skype

“Skype keeps the world talking. Call, message and share whatever you want for free.”


This one’s a little lengthy, but that doesn’t seem to have hindered their success at all. Skype’s value proposition leaves nothing to the imagination about what their users receive from their SaaS.

The second you land on their homepage, it is clear that you’ll be able to call, message, and share files for free anywhere in the world.

9. Shopify

“Shopify is everything you need to sell anywhere”


Shopify is another company that has found success with clarity in their value proposition. They provide all of the tools your business needs to sell (and you can try it for free.) You can’t lose!

10. OneDrive

“One place for everything in your life / Keep all your files and photos in OneDrive. Access and share them from your phone, tablet, and computer.”


The Microsoft cloud storage company’s value proposition is fueled by both emotion and utility. Placing it on top of a playful image of children playing soccer, the organization effectively humanizes their brand in 2 simple statements.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peak
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE