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Melanie Collins

I'm a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA - which means I’m a writer and storyteller at heart. My role here at IMPACT is Digital Marketing Strategist, which means I get to help businesses tell their stories online, to grow traffic, leads and sales. My work as the Media and HVR Sales and Marketing Manager at HubSpot is what led me to join the IMPACT team. Fun facts in no particular order: I created and was the Publisher of www.equippedbrewer.com. I am a co-owner of a hard cider company that has distribution in 5 states. I've been on the air at CNN. I’m a boy mom. I live on a cattle farm.

Most Recent

Most Recent

Business website redesign vs. facelift: Which do you need? (+ video)

November 12, 2020 • 5 min read

Working With Marketing Agencies

How can we determine if IMPACT is not the right agency for our company?

August 6, 2020 • 3 min read

Content Marketing

What Will Be Covered in a They Ask, You Answer Workshop? (+ Video)

May 14, 2020 • 6 min read

Marketing Strategy

6 Top Questions About Jumping to Virtual Selling in the Age of Coronavirus

March 25, 2020 • 7 min read

Hiring a Marketing Team

18 interview questions for sales reps so you always hire the right people

March 19, 2020 • 5 min read

Sales & Marketing Alignment

How to Convince Your Boss You Need a They Ask, You Answer workshop

November 8, 2019 • 3 min read

Why You Need a Sales Strategy to Use the HubSpot CRM

September 26, 2019 • 5 min read

Video Marketing

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

August 28, 2019 • 5 min read

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