/Assets/arrow-facing-left--black-01.svg){kind=icon}
/Assets/navigation-global--close-symbol-black-01-1.svg){kind=small}
/Assets/Icon%20Library/social/facebook-logo.svg){kind=logo}
/Assets/Icon%20Library/social/instagram-logo.svg){kind=logo}
/Assets/Icon%20Library/social/youtube-logo.svg){kind=logo}
But I Want Results Fast
Want more sales opportunities? Bob Ruffolo explains how to study the competitors buyers trust and choose one buyer question to answer this week.
How to Get More Out of HubSpot's AI
HubSpot's Kyle Jepson explains how to get the most out of HubSpot's AI, starting with the Context tab in Agent Hub. Learn which Breeze agents are worth using, when to keep regular ...
5 Questions to Answer Before You Finalize Your 2027 Marketing Plan
Build a focused 2027 marketing plan with five questions about your buyers, priorities, investment, and expected outcomes. Bob Ruffolo explains how leadership and marketing can ...
Tired of Switching Marketing Agencies? Do This Instead.
Adam Quenneville Roofing & Siding kept switching agencies until a $700,000 proposal became the breaking point. Marketing director Morgan Bennett explains how she brought ...
Dots, Duet, Grok Bot, Muse: 5 Ways to Put Them to Work
Always-on AI assistants can keep helping between conversations. Bob Ruffolo shares how he uses Scout and five responsibilities you can try, from watching competitors to catching ...
How a Website Redesign Increased Booked Appointments by 371%
Family Security Plan's website booked only two appointments a month. Roberto Aponte explains how a redesign with separate paths for families and credit unions, plus a 10-question ...
What Is Entity-Based SEO, and Why Does It Matter for AI Search?
Entity SEO makes your company, people, products, and locations easy for Google and AI to recognize, connect, and verify. Learn how schema markup, consistent business listings, and ...
Should You Stop Publishing Top-of-Funnel Content When Traffic Drops?
Top-of-funnel articles bring in fewer visitors now that AI answers buyers first, but you should keep publishing them because AI reads them for your buyers. Learn how to measure ...
Local SEO: How to Get Found and Chosen By More Customers
Local businesses now need to show up in AI and traditional search results. Coach Allison Belles explains how location pages, local reviews, and community involvement help buyers ...
Prepare Buyers for the Price Before the Proposal
Help buyers understand the total investment before the proposal. Bob Ruffolo explains how website pricing, early sales conversations, buyer education, and call reviews can ...
What is Agentic Buying, and is Your Website Ready for It?
Agentic buying means AI agents research, compare, and soon purchase for your buyers, so your website has to convince AI before it reaches a person. Learn how to tell if AI ...
When Should You Use AI vs. Automation in Your Workflows?
Use automation for steps that must happen the same way every time, and AI only where judgment is needed. Learn why process design comes before AI, how to split a workflow, and ...
What Is a Content Style Guide? Template, Examples, and AI Prompts
A content style guide defines your brand voice, how your tone changes by situation, and the language and formatting rules your writers follow. Get a free template, see a completed ...
How Entities and Trust Signals Help AI Understand Your Business
Google and AI see your business as an entity connected to your people, products, locations, reviews, and awards. Janet explains how schema markup and consistent information across ...
Choose What You’ll Be Known For. Then Prove It.
Choose the strengths your ideal customers value, build your business around delivering them, and publish evidence buyers can check. Bob Ruffolo shares how to turn clear ...
How Do You Evaluate Your Marketing Agency's Performance?
To evaluate a marketing agency, add up everything you spend on marketing, pick the business number that matters most, and check the relationship against seven red flags. Learn ...
The 5 Marketing Metrics That Matter More Than Website Traffic
Falling website traffic doesn't necessarily mean your marketing is failing. IMPACT coach Brian Casey shares five metrics that show whether marketing is winning customers, split by ...
Improve One Service Page for AI Search in 5 Steps
Turn a strong service page into a more useful source for buyers and AI search. Bob Ruffolo shares Janet Mendez’s method for finding unanswered questions, drawing out expert ...
6 Ways to Tell if What AI Built You is Actually Any Good
AI output can look finished and still say nothing useful. Use six checks before you publish, covering your writing standards, details only your business knows, real buyer ...
Why Top-of-Funnel Content Still Matters in AI Search
Top-of-funnel content gets fewer clicks as AI answers basic questions directly, but AI tools still read those pages when researching companies. Stephanie explains why analytics ...
How to Build a Brand That Attracts the Right Customers
The right customers choose you when they know who you serve and why they should trust you. Learn how to define your audience, decide what you want to be known for, turn expertise ...
The New Speed to Lead: From First Call to Booked Appointment
Speed to lead now means how fast a new buyer gets from first message to booked appointment. Luke explains how the fastest companies use AI assistants to answer questions ...
7 Signs Your Marketing Agency Isn't Worth the Money
Is your marketing agency worth what you pay? IMPACT coach John Becker shares seven red flags, including high turnover, no pushback, and the wrong metrics, and explains how to add ...
Agentic Buying: How to Prepare Your Website for AI
Agentic buying is when an AI agent researches, compares, and eventually purchases on a buyer's behalf. Coach Mandy York explains what this means for your traffic, a test you can ...
Smart AI Workflows Start with Better Processes
Tom Nassr, CEO of XRAY, explains why the best AI workflows start with process design. Learn when to use plain automation for consistency, when AI's judgment is worth it, and the ...
Content Marketing Will Fail Without Help From The Sales Team
Your sales team is your greatest content asset, because salespeople hear buyers' questions every day. Learn why salespeople object to helping with content, three steps to get them ...
Can AI Build Your Marketing Strategy?
AI can draft a marketing strategy in an afternoon, but its quality depends on the context you give it and whether someone makes sure it gets executed. Learn where AI gets strategy ...
How a Nonprofit Rebuilt Nearly 100 Website Pages in 3 Months
Options For Learning was stuck in a year-long website redesign. With a fixed launch date and an IMPACT coach, the nonprofit rebuilt nearly 100 pages in three months around the ...
Stop Doing Everything: The Smarter Way to Build Your Brand
Kirk Behrendt built ACT Dental into a globally known coaching brand using two channels: speaking and podcasting. He explains why doing less marketing better builds more trust, why ...
Is Your Business Ready for ChatGPT ads? Here's How to Tell
ChatGPT is the new ad platform promising an advantage in 2026. Learn which businesses ChatGPT ads suit, what makes a new platform worth the risk, and how to run a small, ...
How He Built a 600-page Website WITHOUT Knowing How to Code
Scott Payne, owner of Scott Payne Custom Pools, built a 600-page website without writing any code. He used Wispr Flow and an AI agent called Manus, spent under $1,000 in AI ...
How Far Can AI Take Your Endless Customers Strategy?
AI can draft your Big 5 content, outline your website, and build an editorial calendar in an afternoon. Bob Ruffolo and Tom DiScipio explain what AI still can't do, from setting ...
The Review Strategy that Could Double Your Customer Reviews
Customer reviews are a major trust signal for buyers and AI. Learn how asking for reviews at more than one point in the buying process could double your reviews without doubling ...
Who Should Use ChatGPT Ads—and Who Should Wait?
For most businesses, ChatGPT ads aren't ready yet. Bob Ruffolo and Tanner Holman explain how OpenAI's ad platform works today, what it's missing compared to Google and Meta, which ...
Is Endless Customers Live Worth It? What You Need to Know
Endless Customers Live is a three-day, in-person event where leadership, sales, and marketing work on customer acquisition together. Learn what problem the event solves, who gets ...
Why We Completely Rebuilt Endless Customers Live for 2026
Bob Ruffolo and Stephanie Baiocchi explain why IMPACT rebuilt the Endless Customers Live agenda around its AI visibility study. The 2026 event covers 10 factors for getting ...
How One Company Doubled Its Customer Reviews in 2 Years
ZINTEX Remodeling grew from about 2,500 to more than 5,000 reviews in two years. Shane Rogers explains how asking after the sales consultation and again after installation doubled ...
How to Turn Sales Call Transcripts into a Content Engine
Your sales calls are full of the questions buyers ask most. Learn how to connect call transcripts to an AI tool that finds content gaps and drafts pages, how much content this ...
How to Turn Customer Calls Into an AI Content Machine
Ruan Marinho connects sales call transcripts to an AI tool that finds gaps on his website and drafts new content automatically. He shows how the workflow improves AI visibility ...
Does HubSpot Help You Show Up in AI? Inside HubSpot's AEO Tool
HubSpot's AEO tool tracks your visibility in ChatGPT, Perplexity, and Gemini using your CRM data and tells you what content to publish next. Learn how it differs from standalone ...
Is AI Recommending Your Business? Inside HubSpot's AEO Tool
HubSpot's AEO tool tracks how often AI search tools mention and cite your business, then turns the gaps into content ideas. Learn how to set it up from the Marketing tab in about ...
Leading vs. Lagging Indicators: Keeping Your Sales Team Motivated
Revenue from long sales cycles takes time to show up, and teams lose motivation waiting. Learn the difference between leading and lagging indicators and how to build a system that ...
4 Common Mistakes with Assignment Selling (And How to Fix Them)
Assignment Selling means sending prospects educational content before or between sales calls so they arrive informed. Learn the four most common Assignment Selling mistakes, how ...
From Zero AI Experience to a Full Content Workflow in 9 Months
Premier Home Team gave AI ownership to Tori Salman, an employee with no AI experience. In nine months, she built a Claude-powered workflow that handles keyword research, expert ...
How Do You Get Sales Reps to Actually Use the CRM?
Brian McVicker of Paragon Payroll explains why CRM mandates fail and how treating the CRM as a tool that earns its place, with AI handling data entry, cut his team's sales cycle ...
Reddit Marketing Strategy: How to Build Trust and Brand Mentions
Businesses earn real visibility on Reddit by answering questions for weeks before mentioning their brand. Learn how Reddit's karma system decides whose answers get trusted, what ...
How to Market Your Business On Reddit WITHOUT Getting Banned
Reddit now shapes the answers AI search tools give. Austin Mock explains how businesses can join Reddit conversations without getting banned or flagged as spam, starting with ...
How to Create Content AI Can't Replicate (and is Worth Citing)
Build content around work your team has done: original tests, customer patterns, mistakes, and proof from the field. Learn why generic blog content is losing traffic, where to ...
.png?width=720&height=405&name=5%20foundations%20of%20marketing%20(1).png)
5 Marketing Foundations to Build Before You Scale with AI
AI makes weak marketing worse, faster. Before you scale with AI, learn the five marketing foundations your team needs to catch mistakes and protect quality, how to tell if a ...
AI Can’t Fix Bad Marketing
AI can make your marketing better or worse depending on one thing: whether your team agrees on what good marketing looks like. Learn what to fix first, including brand voice and a ...
846 Instant Quotes, Zero Marketing, 30% Became Sold Jobs
Eco Plumbing added pricing calculators for its biggest replacement jobs with no marketing push and got 846 completed quotes. About 30% became sold jobs. Hear why the calculator ...
How to Create a Five-Star Review Strategy into a Competitive Advantage
A strong review strategy starts with company culture. Learn how to make review requests part of everyday work, handle fake or unfair reviews, choose the right review software and ...
Why Blog Traffic Is Collapsing (And 10 Ways To Fix It)
A study of 100 top blogs found that 85 lost major traffic to AI, some more than 90%. Learn what the survivors had in common, why firsthand experience makes the difference, and 10 ...
How to Use Vibe Coding to Build the Content Tools You Need
Vibe coding can build a working AI tool, but your team still has to adopt it. Learn how to vibe code tools that solve real problems, why many AI tools fail, and where a human ...
How Does AI Actually Decide Who It Recommends?
IMPACT asked ChatGPT, Google AI Mode, Gemini, and Perplexity the same question 92 times across 23 industries. Learn how AI eliminates most businesses before recommending anyone, ...
-1.png?width=720&height=405&name=IMPACTs%20AI%20Visibility%20Report%20(1)-1.png)
How AI Makes Recommendations [2026 AI Visibility Report]
IMPACT asked four AI platforms the same question in 25 industries, in June and again in September 2026. See how AI makes recommendations, who gets disqualified, what changed ...
How Do You Build AI Content Workflows Your Team Will Actually Use?
IMPACT coach Reagan Cotton built an AI content tool his team uses every day. He explains how to map the manual process first, feed AI real examples of your brand voice, set firm ...
AEO in Action: Tracking Your Brand's Visibility with HubSpot
Your SEO playbook got you here. It won't get you found in AI search. Here's what will.
How Can You Get More Customer Reviews Than Your Competitors?
Eco Plumbers has earned more than 20,000 Google reviews with a 4.9-star average. Founder Aaron Gaynor explains how making reviews part of company culture, and training technicians ...
.png?width=720&height=405&name=Mandy%20Featured%20Blog%20Image%20(1).png)
How Do You Optimize Your Website for AI Search?
To optimize your website for AI search, structure content in schema-tagged, direct-answer formats and publish verifiable proof. Learn how AEO differs from SEO, what makes content ...
Zero-Click SEO Explained: How to Win the AI Overview
One HVAC company built 1,769 AI-optimized pages in eight months with zero ad spend. Learn how detailed, direct-answer content with proof points like warranties and licensing wins ...
How Do You Get AI to Recommend Your Business Instead of a Competitor?
Berry Insurance, a family-run agency in Franklin, Massachusetts, saw its traffic drop as AI took over search. Hear how the team added schema markup, a transparent pricing page, ...
Can Endless Customers Help Me Get Recommended by AI?
Does Endless Customers still work now that buyers ask AI for recommendations? An IMPACT coach explains which trust signals AI looks for, which content earns AI citations, what ...
How to Win Customers in the Age of AI
Endless Customers coach Allie Belles explains how AI is changing the way buyers research and why winning customers still takes the same thing: answering buyers' questions ...
.jpg?width=720&height=405&name=The-ultimate-content-historic-optimization-checklist-for-digital-marketers%20(1).jpg)
How to Be a Great Subject Matter Expert for Your Content Team
Subject matter experts are the people in your company with hands-on experience in your field. Learn why expert input matters more than ever and six ways non-marketers can help the ...
7 Simple Steps to Create an Effective Content Creation Process
A strong content creation process turns real buyer questions into content that builds trust and supports sales. Follow seven steps, from researching and planning articles to ...
What is the Buyer's Journey?
Your website is your best salesperson, working day and night to give buyers the information they need. Learn what the inbound buyer's journey is, walk through a detailed example ...
How Do You Successfully Vibe Code Tools for Your Website?
Can AI build working tools for a HubSpot website? Danny Escardo, senior front-end developer at IMPACT, explains what vibe coding gets right, the biggest mistake people make, and ...
Considering HubSpot? What Implementation Looks Like
Michael Rice consolidated several systems into HubSpot and saw value within two months. Hear what implementation looks like for business owners who want cleaner data, stronger ...
Live Reaction: What Signals Help AI Trust & Recommend Your Company?
Watch a live reaction to the signals that help AI trust and recommend a company. Learn how pricing content, reviews, FAQs, schema, and other technical trust signals help your ...
Endless Customers Coaching vs. Fractional CMO: Which Do You Need?
A fractional CMO and Endless Customers coaching both give you senior marketing strategy without a full-time executive salary. Learn how the two engagements work, where they ...
How Can Businesses Stay Visible as AI Changes Search?
Google keeps changing search with AI, and businesses wonder what it means for traffic. Learn what kind of content AI tools look for, whether traffic still matters as much, and how ...
Why Your Paid Ads Aren't Working (And How to Fix Them)
Budget, targeting, and creative are rarely the root cause of paid ads that don't convert. Swell, IMPACT's paid media division, explains why trust comes first, how to tell if your ...
Can You Win More Customers by Talking About Pricing?
The founder of Adoption & Beyond realized birth mothers were choosing families from a piece of paper. Hear how the agency talks openly about pricing in a sensitive, emotional ...
Review and the Reputation Graph: How AI Evaluates Your Business
AI forms an opinion about your business from reviews, response patterns, and platform data. Learn what the reputation graph is, which review signals AI weighs most, the red flags ...
![[EP151] Brett Ingram Biased Content](https://www.impactplus.com/hs-fs/hubfs/%5BEP151%5D%20Brett%20Ingram%20Biased%20Content.png?width=720&height=405&name=%5BEP151%5D%20Brett%20Ingram%20Biased%20Content.png)
How Do You Write Content That Doesn't Sound Biased?
Content loses buyers when it turns into a sales pitch. Bob Ruffolo and Brett Ingram explain why buyers pull away from promotional content, how objective content can produce more ...
6 Website Pages That Increase AI Visibility & How to Build Them
Six page types do the most to earn AI trust: FAQ pages, pricing pages, author and team pages, review pages, awards pages, and privacy and policy pages. Learn how to build each one ...
How Do You Make Bold Content That Stands Out in Your Industry?
CSI Accounting hired a videographer, wrote about competitors by name, and started answering the questions buyers were afraid to ask. Hear how the firm makes abstract topics like ...
What Happens When You Stop Chasing Traffic and Start Building Trust
Dan Kerr and Adam Gardiner of AdjusterPro hired a content manager and videographer in-house with IMPACT's coaching. They explain how they found the right people, why they tackled ...
.png?width=720&height=405&name=Ep%20148%20-%20Trailstone%20Insurance%20(1).png)
How Trailstone 2x'd Their Close Rate by Rebuilding Around Trust
Trailstone Insurance doubled its close rate by rebuilding around trust. Hear how the team turned negative reviews into video content, rebuilt its website around trust instead of ...
How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers
KangaRoof president Stacie Feller saw real wins just five weeks into Endless Customers. She shares why the timing was finally right, how she aligned her team before Alignment Day, ...
The Wins Along the Endless Customers Journey
Endless Customers produces wins at every stage, but early wins look different from later ones. See what to expect from Alignment Day through the first 90 days, six months, 12 ...
.png?width=720&height=405&name=Ep%20146%20-%20TMA%20Accounting%20(1).png)
Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry
Getting an accountant on camera isn't easy, but this firm did it with a full-time videographer and a YouTube strategy that earns trust with small business owners before the first ...
How to Humanize Your Brand (And Why It Builds Buyer Trust)
Real people buy from real people. Learn what it means to humanize your brand, why it matters more as AI content floods the internet, how to do it with stories, video, and honesty, ...
19 AI Trust Signals That Determine If Your Business Gets Found Online
AI tools now decide which businesses to recommend to buyers. Learn the 19 trust signals that determine whether your company gets cited in AI search, grouped into technical ...
What's the ROI of Endless Customers?
Businesses that fully commit to Endless Customers see revenue growth ranging from 2x to more than 10x, along with shorter sales cycles. Learn which factors determine your ROI, ...
How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions
Equity Roofing's pricing page drove 56% more page views and a 58% jump in form submissions in six months. Hear how the team priced roofing work that's different every time and ...
Are You Ready to Run Paid Ads? Here's How to Know
Paid ads often fail because the business wasn't ready to run them. Learn what your funnel, goals, budget, creative, and tracking need to look like first, the warning signs you're ...
How to Create a Pricing Calculator on Your Website
A pricing calculator works when it asks the questions that drive your prices and gives buyers a realistic range. Learn how to map your pricing logic, choose a platform, design the ...
5 Myths About AI in Marketing That Could Be Hurting Your Business
Most AI myths come from either fear or overconfidence. Learn the truth behind five myths business leaders believe about AI in marketing, from AI gutting your team to AI content ...
The Pricing Estimator That 2x'd Hoel Roofing's Sales Opportunities
Buyers ask about price early, so Hoel Roofing built a pricing estimator for its website. Learn how the estimator works, how sales and marketing kept improving it together, and how ...
How Much Does Vidyard Cost? And Is It Worth It?
Vidyard offers free, Starter, Teams, and Enterprise plans for video sales and marketing. A video trainer explains what Vidyard is, what each plan costs and includes, and which ...
SEO vs. GEO: What to Know About Getting Found in 2026
SEO helps your website rank on Google, while GEO helps your business get cited in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. Learn how the two differ, what ...
What a $20,000 Quote Taught One Contractor About Pricing Transparency
David of D'France Painting & Wallpaper started talking openly about pricing after a $20,000 quote taught him how confused buyers get. He shares how pricing content and video ...
The CRM Shift That Helped Kaplan Increase Sales Activity 120%
Kaplan Early Learning Company had sales, marketing, and service working from different places. Hear how moving everyone onto HubSpot, and winning over skeptical sales reps, helped ...
7 Reasons Why A Video Marketing Strategy Can't Wait + How to Get Started
Video is the fastest way to build trust with buyers who have never met you. Learn seven reasons your video marketing strategy can't wait, including YouTube's role in AI answers ...
How One Company Generated $409K in Sales With Honest Content & Video
HomePride Bath in Colorado stopped copying its competitors and started publishing honest content and video. Hear how the change improved lead quality, why testimonials matter in a ...
.png?width=720&height=405&name=signs%20its%20time%20to%20bring%20your%20marketing%20in%20house%20(1).png)
5 Signs It's Time to Build an In-House Marketing Team
If you're paying agency retainers and still unsure whether your marketing works, it may be time to bring it in-house. Learn five signs you're ready to build an in-house marketing ...
The 7 Invisible Buyer Decisions That Control Revenue
In this webinar, we'll break down the 7 invisible buyer decisions that control revenue while prospects are researching on their own, before your team ever knows they exist.
The Best CRMs of 2026
The best CRM is the one your team will use. This comparison breaks down HubSpot, Salesforce, GoHighLevel, Zoho, Pipedrive, and ServiceTitan with honest pros, cons, and fit ...
How Zintex Cut Their Agency and Did More With Less
ZINTEX Remodeling Group cut ties with its agency, rebuilt its website, and published transparent buyer content. Hear what happened to traffic after the migration, how they got ...
4 Website Tasks to Stop Outsourcing to an Agency
Most businesses outsource website tasks that belong in-house. Learn which four to take back from your agency, including content creation, everyday site updates, admin access to ...
Getting Traffic But No Sales? It’s a Brand Messaging Problem
Steady website traffic without steady customers often points to a messaging problem. Learn the difference between brand messaging and website copy, run a five-minute messaging ...
How a Single Comparison Article Led to a $45,000 Sale
A woman walked into a showroom planning to buy a Hästens bed, read one comparison article, and spent $45,000 within the hour. Nick Burrage explains why comparison content works ...
The 2026 Game Plan for Winning More Customers
Customer acquisition in 2026 is harder, more expensive, and less forgiving of unfocused effort. This webinar explains what's changed, why busy teams don't see traction, how to ...
The Manifesto That Changed a Market with Paragon Payroll
Paragon Payroll published a manifesto calling out problems in the cannabis payroll industry. Learn why trust is so hard to earn in regulated industries, how leadership supported ...
5 Signs Your Brand Strategy Needs a Refresh
Is your brand strategy costing you deals? Learn five signs it needs a refresh, from buyers not finding you during their research to prospects arriving confused about price, ...
How Shasta Pools Updated Old Content to Drive New Sales
Shasta Pools doubled its e-commerce revenue by updating old content instead of writing more. Bryan explains what he fixed first, why results showed up in search and AI overviews, ...
How CSI Accounting Doubled Revenue by Educating Buyers
CSI Accounting stopped chasing price shoppers and doubled its revenue. Brian Paulson explains why he invested during COVID, how his firm built an internal sales and marketing ...
How Berry Insurance Doubled Their Business With Endless Customers
Kaitlyn Pintarich, President of Berry Insurance, decided at Endless Customers Live that her company needed a real system. She explains how whole-team buy-in and a working content ...
How Yale Appliance 5X’d Growth by Tackling Uncomfortable Questions
Yale Appliance grew from one store to six and became far more profitable by answering uncomfortable questions. Steve shares how honest content about reliability and service rates ...
What are AI Avatars (and Should Businesses Be Using Them?)
Would you feel tricked by a video email from someone's AI avatar? Learn how AI avatars work, what's more human in practice, three use cases making businesses money right now, and ...
Close More Deals in 2026: 6 AI Selling Plays That Actually Work
A gameshow style webinar with Vidyard + IMPACT, focused on AI-powered sales plays revenue teams can use to drive real results.
How This Sales Team Closes Deals In Half the Time With Short-Form Video
Adam's sales team now closes deals in half the time using short-form video. Hear how the four-hour meeting that started their Endless Customers work led to putting salespeople on ...
Why Every Endless Customers Journey Starts with Alignment Day
Buz of Build X knew right away that Endless Customers was right for his company. He explains why Alignment Day mattered, what theirs looked like, why putting pricing on the ...
How to Create Human Content While Using AI
AI content sounds like AI when you treat it as a one-shot generator. Follow six steps to use AI as a collaborator: give it a role, build the outline together, let it interview ...
How to Build a Repeatable Sales Process That Consistently Closes Deals
Only about 30% of organizations have a documented sales process their teams consistently follow. Allison Riggs explains why a sales process is a trust process, the red flags she ...
![[Ep129] Video with Lindsey](https://www.impactplus.com/hs-fs/hubfs/%5BEp129%5D%20Video%20with%20Lindsey.png?width=720&height=405&name=%5BEp129%5D%20Video%20with%20Lindsey.png)
Do I Need to Hire an In-House Videographer to Drive Sales?
Do you need an in-house videographer to drive sales? Learn why a videographer works as a strategist as well as a producer, why consistency matters more than perfection, and the ...
The Self-Assessment Tool That Generates 200 Leads a Month
One company's flood risk assessment tool generates 200 leads a month and earned so much trust that state agencies and nonprofits use it. Learn how self-assessment tools build ...
Endless Customers: The Solution to Common 2026 Customer Acquisition Challenges
Traditional marketing isn’t cutting it anymore. Learn how the Endless Customers framework is helping businesses build unstoppable trust and steady growth in 2026.
How Transparency Helped This Roofing Company Triple Its Growth
Linta Roofing chose to talk openly about the topics other roofers avoid. Hear how transparency, honest content, and video helped the company win its community's trust and triple ...
![[Ep126 Integra]](https://www.impactplus.com/hs-fs/hubfs/ep126.png?width=720&height=405&name=ep126.png)
How Integra Electrical Conquered Their Slow Season with Big 5 Content
Integra Electrical used Big 5 content, an in-house content manager, and self-service tools to fill its calendar with appointments during the slow season. Hear how the team treats ...
AI for Business: 44 Ways CEOs Are Using It to Grow Revenue
CEOs are using AI to understand buyers, create better content, make sales teams more efficient, and make better leadership decisions. This guide lists 44 specific ways business ...
Best Examples of Companies Successfully Implementing Endless Customers
See real companies living the four pillars of a known and trusted brand: saying, showing, and selling in ways competitors won't, and being more human. Each example shows how ...
![[Ep125] Stellar One](https://www.impactplus.com/hs-fs/hubfs/%5BEp125%5D%20Stellar%20One.png?width=720&height=405&name=%5BEp125%5D%20Stellar%20One.png)
How One Company Tripled Sales By Leading With Trust
Stellar One rebuilt its ERP sales model around radical transparency, removed its traditional sales team, and turned Assignment Selling into assignment onboarding. Learn how bold ...
What Happens If You Implement Endless Customers Without a Coach?
You've read Endless Customers and wonder if you can implement it without a coach. Learn what the system demands from your team, the hidden risks of going it alone, why internal ...
![[ep 124] Jim Schultz](https://www.impactplus.com/hs-fs/hubfs/%5Bep%20124%5D%20Jim%20Schultz.png?width=720&height=405&name=%5Bep%20124%5D%20Jim%20Schultz.png)
How Creating Content Led This Company To Acquisition
AES rebuilt its company with Endless Customers, grew to 25,000 leads a year, and averaged 40% annual growth over five years, earning five straight spots on the Inc. 5000. Hear how ...
AEO Best Practices: 5 Ways to Improve Your Brand’s AI Visibility
More buyers now go straight to ChatGPT, Perplexity, and Gemini for answers. Learn five AEO best practices that make your content easier for AI to read, trust, and recommend, ...
13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond
The signals they look for aren’t just about content or keywords anymore. They’re about credibility, clarity, and proof.
![[EP123] Ginger Henderson](https://www.impactplus.com/hs-fs/hubfs/%5BEP123%5D%20Ginger%20Henderson.png?width=720&height=405&name=%5BEP123%5D%20Ginger%20Henderson.png)
The Marketing & Sales Shift That Changes Everything
Two salespeople sent two articles to prospects and closed $45,000 each in sales over one weekend. Learn why great content often goes unused by sales teams, what kind of content ...
Which Industries Thrive with Endless Customers?
Endless Customers works across many industries, from family-owned home services companies to software firms. Learn how home services, professional and financial services, ...
The Endless Customers Coaching Program with IMPACT: What to Expect
IMPACT wants zero mystery about what happens in the Endless Customers Coaching Program. Learn who the program is for, what happens in each of the five stages, who's involved on ...
![[ep 122] SplashDash](https://www.impactplus.com/hs-fs/hubfs/%5Bep%20122%5D%20SplashDash.png?width=720&height=405&name=%5Bep%20122%5D%20SplashDash.png)
How to Simplify Your Data and Accelerate Growth
Ruan explains how to make your marketing data useful for decisions, including how to track your visibility in AI search results like ChatGPT, build trust signals, and create ...
How to Build Trust Signals That Win with AI and Buyers
Your website has to earn trust from buyers and from AI. Learn the trust trifecta and how pricing content, author bios, fresh content, honest reviews, strong service pages, and ...
Who Will Be My Endless Customers Coach? (Pairing You With the Best Fit)
Wondering who will guide your company through Endless Customers? Learn what an Endless Customers coach does, who IMPACT's coaches are, how IMPACT decides which coach and support ...
How to Hire & Onboard a Content Manager (with Job Posting & Description)
Companies getting the best results from digital marketing have a full-time content manager on staff. Use this job description template to hire one, evaluate applications without ...
-1.png?width=720&height=405&name=Live%20Online%20Workshop%20October%2022%20%202pm%20ET%20(1200%20x%20540%20px)-1.png)
Endless Customers GPTs
Get the free collection of custom GPTs built by Marcus Sheridan and the IMPACT team
Increasing Business Valuation: A CFO’s Guide to Endless Customers
Business valuation depends on risk as much as revenue. This CFO's guide explains how to reduce owner dependency, make sales repeatable and transferable, build a marketing engine ...
![[Ep120] Too Cool T-Shirt Quilts](https://www.impactplus.com/hs-fs/hubfs/%5BEp120%5D%20Too%20Cool%20T-Shirt%20Quilts.png?width=720&height=405&name=%5BEp120%5D%20Too%20Cool%20T-Shirt%20Quilts.png)
The Transparent Pricing Page That Doubled Sales
Andrea of Too Cool T-shirt Quilts turned a brochure website into a trusted teacher, and her transparent pricing page doubled sales. Learn how she creates content that teaches, ...
Top 14 AI Tools for Content Creation in 2026
These 16 AI tools help businesses write, repurpose, research, design, and automate content without losing their brand voice. The list includes Claude, ChatGPT, Gemini, Descript, ...
How to Implement The Endless Customers System™ (Step-by-Step Guide for Leadership Teams)
This step-by-step guide shows leadership teams how to implement the Endless Customers System, from securing leadership buy-in and kicking off with Alignment Day to using the ...
How to Create a Sales Process (That Actually Closes Deals)
Want to create a sales process that actually closes deals? These are the steps that will set you up for sales process success.
Sales Process Optimization | 8 Proven Sales Moves for 2026
A buyer-led sales process shortens sales cycles and raises win rates. Learn how to build one step by step, eight ways to optimize the process you have today, and which metrics ...
Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers
This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.
![[Ep119] Chris Wager Southwest Exteriors](https://www.impactplus.com/hs-fs/hubfs/%5BEp119%5D%20Chris%20Wager%20Southwest%20Exteriors.png?width=720&height=405&name=%5BEp119%5D%20Chris%20Wager%20Southwest%20Exteriors.png)
How to Create a Culture of Performance on Your Marketing Team
Southwest Exteriors grew its website traffic 20x by putting people first. Chris Wager explains what purposeful humanity means, how the team creates content that serves buyers, and ...
AI for Sales | 5 Ways to Use AI for Sales
Discover 5 practical ways AI can help your sales team, from smarter coaching to faster follow-up and clearer pipeline insights.
.png?width=720&height=405&name=%5BEp118%5D%20Mazzella%20(1).png)
How Mazzella Changed Its Industry by Showing What Others Wouldn’t
Mazzella showed buyers what others in its industry wouldn't. Mike Close and Ben Hengst explain what transparency in marketing means, how they built momentum with video, and how ...
How Bill Ragan Roofing Tripled Revenue with Endless Customers
Bill Ragan Roofing, a Nashville roofing company, tripled its revenue with Endless Customers. Matt shares how adding a content manager, building company-wide buy-in, using ...
.png?width=720&height=405&name=%5BEp116%5D%20Cathal%20Canavan%20(2).png)
How Businesses Can Use AI to Scale Video
Every business has a story to tell about its products, partners, and progress. Cathal Canavan explains how AI avatars help businesses scale video and show up more often, and how ...
5 Ways to Start Using AI Avatars in Your Sales & Marketing Today
Discover 5 ways to use AI avatars that boost trust, speed up sales, and keep your marketing human. See how it all connects to Endless Customers and watch Vidyard’s tools in action ...
How Energy Swing Windows Wins Trust by Talking About Warranties
Energy Swing Windows wins buyer trust by writing openly about warranties. Isabella White explains why warranty content is a great example of fearless content, how self-service ...
How to Sustain Endless Customers for Long-Term Growth and Success
Learn how to sustain Endless Customers after kickoff. Discover habits, roles, and safeguards that keep momentum, alignment, and revenue growth alive.
What is Alignment Day? (Kicking Off Endless Customers)
Discover how Alignment Day kickstarts Endless Customers with a company-wide training that unites leadership, sales, and marketing around a single strategy.
How a Refresher Alignment Day Reinvigorated an Entire Organization
Ryan Shutt found out his sales team wasn't following the Endless Customers practices he preached. He and Allison Riggs explain how a refresher Alignment Day reenergized his whole ...
Who Needs to Be Involved in the Content Creation Process?
Buyers do most of their research before talking to anyone at your company. Learn why in-house teams, salespeople, leadership, and frontline staff all need to contribute to content ...
Common Mistakes Businesses Make When Implementing Endless Customers
Spot stalled Endless Customers rollouts early. Learn 7 common mistakes, the fixes, and leadership habits to restart momentum and build buyer trust.
Join Marcus Sheridan and Leaders Thriving With Endless Customers
Leaders from roofing, IT, and trucking payroll companies join Marcus Sheridan to share how they used Endless Customers to increase leads and team adoption, using quick-win tools ...
How to Create Content That Will Disrupt Your Industry
Stop playing it safe. This article teaches you to create buyer-first content that buyers trust and act on.
What Is HubSpot's Loop Marketing and Does It Work With Endless Customers?
What is HubSpot’s Loop Marketing? See how the four stages pair with Endless Customers to build trust, grow revenue, and guide your team in the AI era.
Emotional Intelligence and the Secret to Leading with Endless Customers
Great business leaders spend time looking inward. Thomas Ahern explains why emotional intelligence makes Endless Customers work, and how coaching helps leaders grow, build trust ...
.jpg?width=720&height=405&name=Building-Sales-Marketing-Team%20(1).jpg)
From Stalled Leads to Steady Growth at Superior Trucking Payroll Service
Mike Ritzema read the book and tried Endless Customers on his own, but the results didn't come. Hear how Superior Trucking Payroll Service turned unpredictable lead flow into ...
What Is The Endless Customers Game Plan?
Endless Customers Game Plan explained: see how a simple 90-day system brings clarity, accountability, and steady business growth quarter after quarter.
They Ask, You Answer vs. Endless Customers: What Changed?
Compare They Ask, You Answer vs. Endless Customers to see how a trust-first mindset evolved into a full system for aligned teams, faster sales, and growth.
How Berry Insurance Cracked the Content Code
Insurance buyers are skeptical, so trust is hard to earn. Corin Cook explains how Berry Insurance uses the Endless Customers System and disruptive content to build buyer ...
Top 5 Traits of Companies That Succeed with Endless Customers
Want to win with Endless Customers? Learn the five traits we’ve seen in top teams that grow traffic, earn better leads, and shorten sales cycles.
Do You Need HubSpot for Endless Customers?
HubSpot isn’t required for Endless Customers, but it’s important for success. See how it proves ROI, shows buyer paths, and aligns your team.
How AIS Created Workflows Driving 30 Articles a Month
AIS built AI workflows that help its team publish 30 articles a month. Keven Ellison shares how the company brought AI into sales and marketing while protecting its brand voice, ...
What Roles are Needed for Endless Customers Success?
Build the team for Endless Customers success. Learn the must have roles, when to hire them, salary ranges, and how to keep sales and marketing aligned.
Should You Hire A Marketing Agency to Create Your Content?
Learn why building an in-house content team beats outsourcing, and how to make it work for your business.
Why Trust Is the True Currency for All Business
Learn how you can build digital marketing trust by leading with honesty, using video, and removing friction from your buyer’s journey.
.png?width=720&height=405&name=%5BEp108%5D%20Answer%20Rank%20-Opt1%20(1).png)
SEO Is Out. Answer Rank Is In. Now What?
Patrick Moorhead wants you to stop thinking of your content as blog posts or advertisements. He explains how Answer Rank and knowledge hubs help your business earn trust and ...
How to Get Your Business Found and Recommended on ChatGPT
Want to get recommended by ChatGPT? Learn how to boost your visibility and build trust with AI tools and real buyers alike.
How Much Should Your Business be Spending on Digital Marketing?
Wondering how much to spend on digital marketing in 2025? Learn how to budget for coaching, content, your website, and tools that drive growth.
Where EOS Meets Endless Customers
Bob Ruffolo argues that most marketing fails because of a lack of accountability, even at companies with good products and services. He explains how EOS and the Endless Customers ...
Should You Still Gate Your Content in 2026?
In an environment where buyers are suffering from form fatigue and conversion rates are dropping, should you still be gating your marketing content?
How Much Does It Cost to Implement Endless Customers?
Get a clear breakdown of Endless Customers™ costs: team roles, coaching, tools, and website upgrades to scale trust and revenue.
Getting Started with Video Marketing
Don't wait any longer! Learn how to get started with video marketing in 6 simple steps here!
.png?width=720&height=405&name=%5BEp106%5D%20LV%20Collective%20opt%201%20(1).png)
How LV Collective Is Using Social Media to Build Trust, Not Followers
LV Collective cares more about views, shares, and sales than follower counts. Hear how the company uses transparent, human social media content to build trust, keep a consistent ...
Endless Customers vs Inbound Marketing: What’s the Difference?
Explore the key similarities and differences between inbound marketing and Endless Customers. Learn what each means for building buyer trust today.
Endless Recruiting (Applying Endless Customers to Attract Great Candidates)
Want a hiring process that gives you the best candidates every time, while also saving you time and energy? Learn how with Endless Recruiting.
How to Choose Marketing Metrics That Actually Drive Sales
If you’re looking to grow your business and drive growth, what are the revenue metrics you should be measuring? Here’s what you need to know.
Sales Training: How Much Does It Cost?
Sales training can be a costly but lucrative investment for your business. Here's what you can expect to pay.
How to Make People Comfortable In Front of the Camera
How Videographers can make their on-camera subjects comfortable & confident to get the most engaging footage for educational business videos.
What Is an Endless Customers Planning Session?
Your team is ready to hit the ground running. But where do you begin? An Endless Customers Planning Session gives your teams focus and direction.
How to Protect Your Company When Employees Use AI
Your team is using AI whether you want them to or not. Here are some ways you can get your team on the right path with safe AI usage, protecting your business.
5 Perfect Examples of IMPACT Client YouTube Channels
Five IMPACT clients show how strategic YouTube channels generate trust, leads, and sales—steal their playbooks to build your own endless customer engine.
10 Marketing KPIs You Should Be Tracking
Discover 10 essential marketing KPIs every team should track to connect content with revenue, align with sales, and drive smarter decisions.
7 Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days
In this session, Marcus Sheridan will show you 7 ways to integrate AI into your sales & marketing in the next 90 days, and what you're leaving on the table by not starting now.
How Roe Painting Turned Content Into Qualified Website Leads
Roe Painting's old content strategy wasn't producing leads. Learn how hiring the right content manager, answering real buyer questions, and aligning sales and marketing turned the ...
5 YouTube Video Types That Build Trust and Drive Sales
Turn your YouTube channel into a revenue engine with five strategic video types that answer buyers’ questions and shorten sales cycles.
Why Sales Teams Resist Endless Customers (And What to Do About It)
Is your sales team resisting Endless Customers as a new approach? Learn why that is happening and what you as a leader can do about it.
YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI
Reach more buyers on YouTube in 2025. Learn when to deploy Shorts, when to go long, and how to make both formats feed each other for bigger revenue.
.png?width=720&height=405&name=%5Bep%20104%5D%20Scaling%20Endless%20Customers%20-%20opt%201%20(1).png)
How Opes Partners Used Content and Trust to 10x Growth
Opes Partners grew 10x with content and trust. Hear what they did to master Endless Customers, the signs that told them they were ready to scale, how AI helped their content ...
What is the Right Way to Get Started with Endless Customers?
Learn the right way to get started with Endless Customers, as well as common traps to avoid when starting your journey.
How to Upload to YouTube: The 2026 Ultimate Checklist for Businesses
Follow this step‑by‑step YouTube upload checklist to publish high‑quality videos that build trust, boost reach, and turn viewers into customers.
How to Write An Effective Cost Article for Your Business
Cost is one of the most important factors that your buyers have on their mind. Here's how to address price in a way that will earn the trust you need.
.png?width=720&height=405&name=%5BEp102%5D%20Strouse%20-%20opt%201%20(1).png)
What Happens When Sales and Marketing Finally Work Together?
Strouse lost its entire sales team and kept growing anyway. The team explains how revenue team meetings aligned sales and marketing, how Assignment Selling helped new reps ramp ...
YouTube Marketing in 2026: What Works and What to Avoid
Every topic on YouTube already has thousands of videos competing for attention. Learn how to set up a channel that signals authority, create videos buyers want to watch, optimize ...
5 Steps To Create an Effective YouTube Marketing Strategy
Looking to build an effective YouTube marketing strategy for your business? Here's everything you need to know to start driving traffic leads and sales from the platform.
The Content Play That Took a Local Remodeler National
Custom Built went from creating no content at all to producing its own home improvement TV show. Marketing director Isabel Brittingham explains how the remodeler built a ...
Maximize Your CRM: 4 Steps to Turn Your Investment into Sales
Businesses invest in CRMs like HubSpot to streamline operations, close more deals, and drive growth. But here’s the reality: most companies use less than half of their CRM’s ...
What is the Endless Customers Scorecard?
Learn about the Endless Customers Scorecard and see how tracking your results can take your business to a new level of success.
AI Meets YouTube: Plan, Outline & Edit Faster for Your Business Channel
Cut video production time in half using AI. Let AI do the heavy lifting while you keep total control of your brand voice and message.
How MoveMobility Added $6M in Revenue by Insourcing Marketing
MoveMobility added $6 million in revenue after bringing marketing in-house with the Endless Customers System. Hear how disruptive content and sales and marketing alignment made ...
How to Build a Sales Culture That Actually Wins
Discover how to build a sales process that actually closes deals. Learn 5 steps to align with buyer behavior, reduce friction, and boost performance.
Why Personal Brands Matter More Than Ever for Your Business
Buyers trust humans, not logos. Discover how personal brands cut through AI noise, build credibility, and convert before prospects ever call your business.
What Is the Pride Cycle?
Learn about the four stages of the Pride Cycle, how to spot it before it's too late, and how to know where your business currently stands.
Is Your Business Built for the Next Five Years?
For the 100th episode, recorded live at IMPACT Live in Chicago, Marcus Sheridan answers audience questions about responding to competitors, getting stakeholders on board, growing ...
What Is 1-to-1 Video and How It Improves Sales Communication
Discover how 1-to-1 video transforms sales communication. Learn why it works, where to use it, and how to win trust, response rates, and deal velocity.
Using YouTube Playlists to Guide Buyers Through the Journey
Discover how to turn your YouTube channel into a 24/7 video sales rep by creating bingeable playlists that build trust and drive leads.
Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Your company's messaging is your point of view, and your website copy only expresses part of it. Tom DiScipio explains the biggest messaging mistakes companies make, which methods ...
How To Grow Your YouTube Channel in 2026 (7 Proven Steps For Businesses)
Learn how to grow your YouTube channel in 2025 with these seven tips. These steps have been proven to work by companies in multiple industries.
7 Things to Do Right Now When Uncertain Times are Slowing Down Deals
Economic uncertainty is making buyers more cautious. Buying decisions are getting longer. Budgets are under review. And deals that felt like a sure thing just weeks ago are now ...
YouTube Mistakes That Destroy Trust for Your Business (and How to Fix Them)
Stop letting small YouTube shortcuts sabotage big growth. Learn the hidden trust‑killers businesses make and practical fixes that turn viewers into buyers.
What Is the Typical Endless Customers Journey?
Learn how the Endless Customers Journey guides your team through a 24-month plan to implement a proven sales and marketing system.
5 Popular Video Email Platforms (And How to Get the Most from Them)
Discover the 5 best video email platforms for sales teams in 2025. Learn which tool is right for your workflow.
How to Hire & Onboard a Videographer (with Job Posting & Description)
Are you looking for the best fit videographer for your organization? Use this guide to help you identify the best candidates to work for you full-time.
What Is a Revenue Team? (And Why You Need One)
Learn how a revenue team brings sales and marketing together, creates buyer-focused content, and drives revenue clarity. Here’s how to build and run one.
YouTube SEO: 5 Most Common Mistakes (and How to Fix Them)
Wondering why your videos aren't performing well on YouTube? In this article, we'll discuss the 5 most common YouTube SEO mistakes you might be making and how to fix them.
4 Ways to Get Your Team to Use 1-to-1 Video
Want your sales team to actually use 1-to-1 video? This article reveals the 4 levers that drive adoption, so your reps win more deals with video.
How Sales Managers Can Use AI to Improve Team Performance
Learn how sales managers can use AI to coach reps more effectively and boost performance with smarter call reviews and data-driven insights.
How to Run a Revenue Team Meeting That Actually Drives Results
Learn how to run a high-impact revenue team meeting that actually drives alignment, creates content, and helps close more deals every single week.
Top 3 YouTube Metrics Beginner Marketing Teams Should Actually Track
Do you want to improve and grow your Youtube channel, but aren’t necessarily sure what metrics to track? Here are three essential metrics to start with.
How to Create Sales Enablement Content That Drives Revenue
Here are the exact steps you need to follow to create revenue-generating sales enablement content, no matter what industry you're in.
7 Ways Integrating Content into Your Sales Process Makes Your Team More Effective
Learn 7 powerful ways to integrate content into your sales process to make it more effective. Content is a tool for moving deals forward, and earning trust
How to Get Prospects to Follow Through Between Sales Calls (With Script)
Learn how to keep prospect momentum alive with clear follow-up steps and a ready-to-use sales script template. Build trust and eliminate confusion.
YouTube Thumbnails that Convert: The Art and Science of Visual Trust
Boost your YouTube click-through rate with trust‑building thumbnail tactics CEOs and marketing leaders can implement today—no design degree required.
Why Every Salesperson Needs to Be Great on Camera (and How to Get Them There)
Sales reps who aren’t great on camera are leaving deals on the table. Learn how to coach your team to build trust, stand out, and sell better with video.
How to Get Your Sales Team to Actually Use Your CRM
Struggling to get your sales team to use the CRM? Try five proven strategies to make your CRM more useful, intuitive, and aligned to real buyer behavior.
5 Steps to Improve Your Sales Process (Without Starting From Scratch)
Want to fix your sales process without starting from scratch? Here are 5 simple, strategic steps to optimize pipeline stages and close more deals—faster.
Why Isn't Your Content Marketing Driving Growth?
Content marketing falls flat when the right tech, data, and people aren't in place. Jason Azocar of HubSearch explains what a modern content manager does, how data drives content ...
The 7 Most Common Sales Problems — And How To Solve Them
Struggling with long sales cycles, bad leads, or poor follow-through? Discover 7 sales problems and how to fix them with buyer-first solutions.
YouTube Retention Strategies for “Boring” Businesses
Simple tactics any “boring” brand can use to boost YouTube watch‑time, build trust, and turn viewers into buyers.
How to Use Content in the Sales Process (To Close More, Faster)
Learn how to use content during sales to build trust, shorten cycles, and close more deals. Includes assignment strategies and actionable tips.
Why Buyers Now Control the Sales Process (And What You Should Do About It)
Buyers have changed. Learn how to adapt your sales process to the modern buyer with faster deals, more trust, and zero pushiness. Includes actionable tips.
This AI Content Strategy Will Save You Time & Money
Recorded live at IMPACT Live, HubSpot's Kyle Jepson explains how a smart AI strategy can save your team time and money and improve the customer experience, plus how to take your ...
How to Set Up a Video Studio in Any Office (No Space to Full Buildout)
Set up a marketing video studio that works for your space and team. Get ideas for beginner to advanced setups with tips, gear recs, and real examples.
Reviews Are Costing You Customers - Here’s How to Fix It
Reviews are one of the most underused of The Big 5. Allison Riggs shares a three-part review content strategy, explains why bad reviews can help you, and why honest review content ...
.png?width=720&height=405&name=%5BEP95%5D%20Become%20a%20Media%20Company%20opt1%20(1).png)
Why Every Business Must Think Like a Media Company
Buyers don't want to talk to salespeople until they're ready. Brian Casey explains what becoming a media company means today, why video builds trust faster than anything else, ...
How to Build a Podcast Strategy That Grows Your Business
Thinking about starting a business podcast? Learn what IMPACT has picked up from nearly 100 episodes and more than 10,000 downloads of Endless Customers, including whether a ...
What is 'Assignment Selling'? Using Content to Close Deals Faster
Use Assignment Selling to shorten sales cycles, build trust, and close better-fit deals with educational content.
How to Use HubSpot's AI Tools to Work Smarter, Not Harder
Jess Palmeri walks through HubSpot's AI tools for sales, content creation, and buyer insights. Learn how teams are using them today, what to watch out for before you turn them on, ...
Disrupt Your Industry: Revenue-Driving Content Your Market isn't Saturated with... Yet.
If you want to become the leader in your market, then you've got to do what your competitors aren't willing to in their marketing. That's the blueprint for how businesses are ...
.png?width=720&height=405&name=%5BEp92%5D%20Sales%20Metrics%20-%20opt%202%20(1).png)
What Sales Metrics Should My Team Track?
Tracking quota alone can cost you sales. Tom DiScipio explains the three areas sales leaders should track instead, why disqualifying the wrong prospects matters as much as ...
How to Build Search Signals That Strengthen Your Brand in AI and Zero-Click Search
Discover 8 ways to build AI-friendly signals that boost visibility in zero-click search, from social media to YouTube Shorts and interactive tools.
How to Maximize Your CRM and Boost Sales by 41%
Most companies use a fraction of what their CRM can do, and it costs them revenue. Will Smith explains how to get your team excited about your CRM, how to start using it properly, ...
What is The Big 5™? (The 5 Content Topics That Grow Your Business)
Learn what The Big 5™ content topics are, why they attract high-intent traffic, and how to use them to drive sales by answering real buyer questions.
8 Digital Marketing Trends You Cannot Ignore in 2026
The digital marketing landscape is always changing. Here are 8 digital marketing trends to help you navigate it in 2025.
How MoveMobility Uses In-House Video to Build Trust and Close Deals
MoveMobility built an in-house video strategy from scratch and once filmed 65 videos in two days. Jaeden from MoveMobility explains how video speeds up their sales process, why ...
Is Your Website Driving Customers Away?
If your website isn't pulling its weight, small changes can make a big difference. Vin Gaeta walks through four high-impact website changes that work for your business and your ...
How to Improve On-Camera Performance
Improve on-camera performance with practical tips for business leaders and sales teams. Show up with clarity, confidence, and trust-building energy.
How Custom Built Collected $2.2M With HubSpot
Custom Built's old payment process created friction for customers and staff. See how the company switched to HubSpot Payment Links, collected $2.2 million through them, built more ...
How to Use AI in 2025 Without Losing Your Brand’s Voice
AI content often sounds generic because teams use it the wrong way. Learn how to use AI in content creation, train it to match your brand voice, make its output feel more human, ...
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
Meet The Selling 7. These seven types of sales and marketing videos will help you generate more leads and close deals faster.
Why Winning New Customers Is Harder Than Ever (And How to Fix It)
Sales cycles are getting longer and website traffic is dropping for many businesses. Marcus Sheridan explains how buyer behavior has changed, how the four pillars of a known and ...
The Selling 7: 5 World-Class Product and Service Page Video Examples
Showcase your value with product/service videos—see examples that educate buyers, foster transparency, and drive results.
AI Won’t Replace Your Video Team, But It Will Make Them More Productive
AI is revolutionizing video production, but where does it fit alongside human creativity? Discover what AI can and can’t do, how to integrate it into your workflow, and why the ...
Trust Drives Sales: Why Trust Is the Currency of Modern Business
Today's buyers are skeptical and do their research before they talk to you. Hannah Eisenberg walks through three levels of trust, cognitive, emotional, and transformational, and ...
The New Marketing Team Blueprint for 2025 and Beyond
Traditional marketing teams weren't built for AI or zero-click search. Marcus Sheridan explains why your first marketing hire has changed, how AI tools help marketers in practice, ...
How to Format Your Videos (The Video 6 Framework)
Discover the best structure for marketing videos that hold attention, answer buyer questions, and drive more traffic and leads to your business.
Results-Driven Content: The Secret to Sales and Marketing Alignment
According to LinkedIn research, 96% of sales and marketing professionals see friction between their teams. John Becker explains how to create a shared language, which content ...
What Are The 4 Pillars of a Known and Trusted Brand?
Standing out and earning trust is harder than ever. Marcus Sheridan breaks down the four pillars of a known and trusted brand, from saying what others won't say to being more ...
How to Get More Views on Your Short-Form Videos (+ Examples)
Want to get more views and watch time on your short-form social videos? Follow these simple five steps for a huge shift in your viewer engagement!
Today's Buyer Has Changed: How They Ask, You Answer Became Endless Customers
Marcus Sheridan explains why he wrote Endless Customers, why the system moved on from the They Ask, You Answer name, and how the four pillars of a known and trusted brand help ...
More Leads Isn't The Answer: The Hidden Bottleneck Killing Your Growth
About 75% of the leads coming into IMPACT's website say they want more or better leads. Connor DeLaney explains why more leads usually isn't the answer, how his Lead Generation ...
Recession Proof Your Business: How to Keep Growing No Matter the Economy
If the economy tops your leadership team's worry list, you have company. Tom DiScipio shares how to grow in uncertain times by getting back to business fundamentals, using your ...
Hate Being On Camera? Performance Tips For Better Marketing Results
Being uncomfortable on camera is normal, and you can get past it. Lindsey Auten shares the SIMPLE method for on-camera performance, explains why video builds trust faster than ...
Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey
Many businesses optimize their websites for search engines and forget the user. Janet Mendez-Latouche explains the three most common website mistakes and how to make sure your ...
Articles or Videos? How to Choose the Right Content Strategy for Your Business
Should your business invest in written articles or video? Lindsey Auten explains when each format works best, why a balanced approach usually wins, how to combine the two, and the ...
Launching A Website? How To Make Your Website Your Best Sales Person
Launching a new website is the start of the work. Vin Gaeta explains how to test, measure, and optimize your site after launch so it keeps improving and becomes the best ...
Stop Selling, Start Closing: Win More Business with Self-Selection Tools
According to Gartner, 75% of buyers prefer a sales experience without a salesperson. Vin Gaeta walks through five types of self-service tools, including pricing calculators, ...
The Power of Discussing Your Competitors to Win More Customers
Talking about competitors on your website feels risky, but it builds trust. Brian Casey explains why Best Of content works, whether it drives customers away, what the legal risks ...
Rethink Your Marketing Budget: Is Your Strategy Driving Real Returns?
Most people treat a marketing budget as a spreadsheet of numbers. Tom DiScipio, IMPACT's Lead Client Advisor and Partner, explains how to treat your budget as an investment, where ...
.jpg?width=720&height=405&name=%5BEp71%5DYouTube-Is-Your-Business-Stuck%20(1).jpg)
Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make
Should you hire a coach to implement They Ask, You Answer or do it yourself? Brian Casey compares the pros, cons, and real costs of each approach and shares the one factor that ...
Why Your Business Needs a CRM to Unlock Business Growth
Am I too small for a CRM, and is it worth the cost? Will Smith answers both questions, explains how a CRM helps you work on your business instead of in it, and why the right setup ...
Hiring a Content Manager? Here's What You Can't Afford to Overlook
Your first content manager is a critical hire for Endless Customers. Allison Riggs covers the traits to look for, why you should test candidates before you commit, and what to ...
Struggling with SEO? Here's the Real Reason Your Leads Aren't Converting
You might think you have an SEO problem when the real issue is conversion. Connor DeLaney explains what SEO means for your business, why low-quality leads drain your team, and how ...
Why are Lead Costs Rising? How to Stay Ahead in a Changing Market
Lead costs are rising across every industry. Connor DeLaney explains the macro trends behind the increase, how big players drive up prices, how buyer behavior is changing, and ...
.jpg?width=720&height=405&name=%5BEp3%5DYouTube-Content-That-Makes-Money%20(1).jpg)
How to Create Content Your Buyers Actually Need
Marcus Sheridan explains how to choose content topics your buyers care about, starting with The Big 5, and how to turn the questions they ask your sales team into content that ...
Stop Avoiding AI: Here's How it Can Enhance Your Business
If you tried AI once in 2022 and decided it didn't work, Chris Duprey wants you to think again. He shares real business use cases, explains how AI helps people do their jobs ...
How to Simplify Your Transition to AI: HubSpot's AI Tools for Marketing & Sales
Jess Palmeri just got back from INBOUND with the latest on Breeze, HubSpot's AI tools for marketing and sales. She covers the updates to lead scoring, social media, and customer ...
From Zero to $17 Million: How Social Media Drives Revenue and Business Growth
Robyn Nissim turned organic social media into a channel driving $17 million a month in revenue within one year. She shares common misconceptions about social, how to keep content ...
How to Get Better Quality Leads with Assignment Selling
Chris Duprey explains how Assignment Selling gives your sales team more control over the deals they close. Learn how to overcome rep resistance, choose the right content to send ...
Facing Business Growth Challenges? Here's the Step You Might be Missing
Successful companies do one thing first when they launch Endless Customers: they hold an Alignment Day. Chris Duprey explains why teams resist new strategies, how an Alignment Day ...
How to Navigate the Off-Season and Drive Consistent Growth
Marcus Sheridan asked whether it was possible to eliminate seasonality from his pool business, and it was. He explains the Pride Cycle, why you should think like a farmer, and how ...
Search Engine Optimization: How to Stay ‘On Top’ in the Age of AI
Search keeps changing as AI reshapes how people find answers. Mary Brown explains why SEO still matters, the new rules businesses need to follow, how local and voice search fit ...
Struggling with Paid Ads? Here's Why Your Strategy Isn't Working
Paid ads fail when businesses treat them as a quick fix. Tanner Holman explains how much to spend, which platforms to choose, how to match campaigns to each stage of the buying ...
Four Essential Elements of a High-Converting Website
Through IMPACT's website work, Mary Brown has found four elements that every high-converting site needs: pricing content, a learning center, good fit/bad fit content, and clear ...
How to Master Your Mind for Business Growth in the Age of AI
James Robert Lay shares his four steps of human growth, his 90-day growth method, and the mindset habits business leaders need in the age of AI, including digital stoicism and why ...
How Businesses Can Educate and Connect with Buyers Through World Events
When buyers worry about the economy, they get hesitant to spend. Mandy York explains how sales and marketing teams can respond with empathy and education, adjust their sales ...
How to Maximize Your Social Media Presence with AI
Brian Casey spent one hour scheduling 10 LinkedIn posts with AI and saw more engagement than he'd had in five years. He explains how he used Opus Clip to repurpose video and how ...
How to Boost Conversions and Build Trust with Landing Page Videos
People hesitate before filling out a form on your website. Lindsey Auten explains how a short, authentic video placed next to the form builds trust, covers the three elements ...
The Learning Center: Your Website's Key to More Qualified Leads
Buyers consume several pieces of content before they ever talk to you, and a traditional blog doesn't guide them well. Janet Mendez-Latouche explains what a learning center is, ...
Putting AI to Work in Your Business: Practical Advice from Ashley Gross
AI strategist Ashley Gross built a business using AI in 10 days. She shares how to avoid AI burnout, build an affordable AI toolkit, introduce new tools to your team without ...
What You Should Actually Measure to Have Better Closing Rates
Many business owners spend too much time on surface-level problems. Connor DeLaney explains how to tell whether you need more leads or better processes, how to define success, and ...
The Content Manager: The Underrated Solution for Marketing Success
If outside agencies and freelancers aren't delivering results, one hire could change that. John Becker explains what a content manager does, why hiring in-house beats outsourcing ...
How to Achieve Your Business Goals with the Right KPIs
The right KPIs keep your team focused on what drives growth. Allison Riggs explains which levels of KPIs to track, how to move beyond vanity metrics, and a step-by-step approach ...
Fire Your Agency: Stop Paying and Start Investing In Your Marketing
How can you tell if your marketing agency has your best interests at heart? Marcus Sheridan shares the warning signs of a bad agency relationship, how businesses can break free, ...
How To Get Found in the Post-SEO Apocalypse
Worried that AI tools like ChatGPT will replace Google search? Marcus Sheridan explains how businesses can stay visible as search changes, why YouTube Shorts deserve your ...
![[Ep46]YouTube-Disrupt-Your-Industry-1](https://www.impactplus.com/hs-fs/hubfs/%5BEp46%5DYouTube-Disrupt-Your-Industry-1.jpg?width=720&height=405&name=%5BEp46%5DYouTube-Disrupt-Your-Industry-1.jpg)
How to Create Industry-Disrupting Content That Will Turn Heads
The quickest way to stand out in your industry is to say what your competitors won't. Marcus Sheridan explains why radical transparency builds trust with buyers, why most ...
Attract Better Leads: What You're Doing Wrong and How to Fix It
When your lead flow slows down, what can you do right now? Marcus Sheridan shares a real example of boosting leads fast, explains when paid campaigns make sense for immediate ...
Success with Endless Customers: The Massive Growth Story of Mazzella Companies
Mazzella Companies grew its website traffic tenfold after adopting Endless Customers with coaching from IMPACT. Mike Minissale and Mike Close share how leadership buy-in, ...
AI Video Tools: Video Experts Share Their Honest Opinions
AI video tools promise one-click finished products, but professional videographers know better. Austin Mock and Alex Winter share honest opinions on where AI helps video ...
AI for Your Business
Will AI take people's jobs? IMPACT CEO Bob Ruffolo says yes, and explains why leaders should pay attention now. He compares AI to the rise of the internet and shares what it means ...
Why Accountability and Discipline are a Game Changer for Business Growth
Any real change in your business depends on accountability and discipline. Brian Casey explains how to balance quick wins with long-term strategy, why 90-day cycles and coaching ...
.jpg?width=720&height=405&name=%5BEp40%5DYouTube-HubSpot-vs.-Sales-Force%20(1).jpg)
HubSpot vs. Salesforce: Which One is Right For Your Business?
HubSpot and Salesforce are the two biggest names in CRM. Will Smith compares them for businesses of different sizes, breaks down the differences in cost and customization, and ...
.jpg?width=720&height=405&name=%5BEp39%5DYouTube-Recruiting-HubSpot-Experts.psd%20(1).jpg)
Hire Top Tier Talent With HubSearch
Hiring a great HubSpot specialist is harder than it looks, and certifications don't tell the whole story. Jason Azocar of HubSearch explains what to look for in admins, marketers, ...
Google's AI Overview: Does It Meet The Hype?
Google's AI Overview changed how search results look overnight. Mandy York explains what the feature is, how it works, what challenges it creates for businesses that depend on ...
The Sales Perspective | Sales Vs. Marketing
Chris Duprey gives the sales side of the alignment story. He explains why sales and marketing so often end up on opposing sides, what leaders can do to bring the teams together, ...
The Marketing Perspective | Marketing vs. Sales
Sales and marketing teams silo themselves far too easily. Allison Riggs gives the marketing side of the alignment story: why the two teams need regular communication, how ...
The Future of AI with Cary Weston
Cary Weston joins the show to talk about the future of AI in sales and marketing. Hear his practical advice for adopting AI without losing buyer trust, and why it pays to keep ...
Using StoryBrand To Optimize Your Success
If visitors can't tell what you do within seconds of reaching your website, they leave. StoryBrand expert Mary Brown explains how to make the customer the hero of your messaging ...
Leveraging AI Tools To Close More Deals
Chris Duprey, IMPACT's head coach, shares the AI tools and tactics salespeople can use to communicate better, personalize follow-ups, and close more deals, plus why skeptical reps ...
.jpg?width=720&height=405&name=%5BEp32%5DYouTube-Data-Driven-Success%20(1).jpg)
Data-Driven Success: HubSpot Fuels Berry Insurance's Massive Growth
Berry Insurance used HubSpot data to decide what content to create and which marketing efforts to keep. Corin Cook of Berry Insurance shares how the team started with content, why ...
.jpg?width=720&height=405&name=%5BEp31%5DYouTube-New-AI-Tools%20(1).jpg)
New AI Tools: HubSpot Updates That Will Transform Your Business
HubSpot now builds AI directly into Content Hub. Jess Palmeri walks through the AI tools for writing blog posts, generating images, and producing podcasts, and explains how ...
.jpg?width=720&height=405&name=%5BEp30%5DYouTube-Save-Time-Money%20(1).jpg)
Save Time and Money: Are You Overpaying for Your Marketing?
Is your marketing budget working as hard as it should? Katie Coelho explains why marketing ROI is so hard to track, why hiring in-house is often more profitable than paying an ...
.jpg?width=720&height=405&name=%5BEp29%5DYouTube-Insource-Outsource%20(1).jpg)
Don't Be Held Hostage By an Agency
Too many businesses feel stuck in contracts with agencies they're unhappy with. Learn the tactics some agencies use to lock clients into HubSpot, what to look for in a contract ...
%20(1).jpg?width=720&height=405&name=%5BEp28%5DYouTube-Assignment-Selling%20(1)%20(1).jpg)
Sell Better: How to Close Deals Efficiently and Effectively
Assignment Selling means sending buyers your content before the sales call so they arrive with their questions already answered. Marcus Sheridan explains how the practice started, ...
.jpg?width=720&height=405&name=%5BEp27%5DYouTube-Sales-Marketing-Alignment%20(2).jpg)
Sales and Marketing Alignment: Creating a Culture Focused on Growth
Today's buyers are most of the way through their decision before they ever talk to sales. Marcus Sheridan explains what happens when sales and marketing don't align, and how ...
.jpg?width=720&height=405&name=%5BEp26%5DYouTube-Website-ROI%20(1).jpg)
Website ROI: Is a New Website Worth the Cost?
Most businesses never measure what their website investment returns. Vin Gaeta explains how to get the most ROI out of a website redesign, from clear content to conversion paths ...
.jpg?width=720&height=405&name=%5BEp25%5DYouTube-Website-Redesign%20(2).jpg)
Do You Really Need a New Website in 2024?
Before you rebuild your website, find out if optimization would get you further. Mary Brown shares a checklist for deciding when a redesign is necessary, what to fix first, and ...
.jpg?width=720&height=405&name=%5BEp24%5DYouTube-Reality-vs-AI%20(2).jpg)
Content Authenticity In The Age Of AI
In this episode, IMPACT AI lead Briana Walgenbach covers the AI tools worth watching in 2024 and how to use them without losing the authenticity that makes buyers trust your ...
Generative Search: How AI Will Transform Marketing ft. Mike Kaput
Mike Kaput, chief content officer at the Marketing AI Institute, explains how generative search and AI tools will change marketing, and how business leaders can figure out where ...
.jpg?width=720&height=405&name=%5BEp22%5DYouTube-No-Videographer%20(1).jpg)
I Need Video Content But I Don’t Know How To Start
You don't need a videographer to start making videos. Lindsey Auten shares simple steps for building a culture of video, the tools that make DIY recording easier, and how to tell ...
.jpg?width=720&height=405&name=%5BEp21%5DYouTube-Increase-Closing-Rates%20(2).jpg)
This Style of Video Can Literally Double Your Sales
An 80% video answers the questions your salespeople hear on nearly every call. Lindsey Auten explains what goes into one, what equipment you need, and how this single video can ...
.jpg?width=720&height=405&name=%5BEp20%5DYouTube-Sales-Videos%20(1).jpg)
Win More Business With 'The Selling 7'
The Selling 7 are seven types of videos that have the biggest effect on sales. Marcus Sheridan explains what each video covers, why they outperform an About Us video, and how your ...
.jpg?width=720&height=405&name=%5BEp19%5DYouTube-What-does-it-cost%20(1).jpg)
Is Hiding Your Prices Hurting Your Business?
The longer a business waits to talk about price, the more defensive its sales conversations become. Learn why cost content builds trust with buyers, how to be transparent without ...
Recruiting Tip: Treat Your Candidates Like Customers
A third of new employees quit within 90 days of being hired. Allison Riggs explains how building transparency into your hiring process attracts qualified candidates, sets honest ...
.jpg?width=720&height=405&name=%5BEp17%5DYouTube-Hiring-Tips-Tricks%20(1).jpg)
Hiring Tips and Tricks: Recruit The Best Talent, Not The Cheapest
The Big 5 content topics work for recruiting too. Marcus Sheridan explains how answering job candidates' real questions on your website and social channels helps you attract ...
![[Ep16]YouTube-Hubspot-vs-Wordpress (1)](https://www.impactplus.com/hs-fs/hubfs/%5BEp16%5DYouTube-Hubspot-vs-Wordpress%20(1).jpg?width=720&height=405&name=%5BEp16%5DYouTube-Hubspot-vs-Wordpress%20(1).jpg)
HubSpot vs WordPress: Which One is Better for Your Business? (PODCAST)
HubSpot or WordPress? Vin Gaeta, IMPACT's head of web strategy, compares the two platforms side by side, walks through the key tradeoffs business owners should weigh, and helps ...
![[Ep15]YouTube-Boost-Your-SEO (1)](https://www.impactplus.com/hs-fs/hubfs/%5BEp15%5DYouTube-Boost-Your-SEO%20(1).jpg?width=720&height=405&name=%5BEp15%5DYouTube-Boost-Your-SEO%20(1).jpg)
Boost Your SEO: Is Your Agency Holding You Back?
Is your SEO agency helping your business grow or holding it back? This episode covers the warning signs that an agency isn't delivering SEO results, what you should expect from an ...
![[Ep14]YouTube-AI-Safety-for-Teams](https://www.impactplus.com/hs-fs/hubfs/%5BEp14%5DYouTube-AI-Safety-for-Teams.jpg?width=720&height=405&name=%5BEp14%5DYouTube-AI-Safety-for-Teams.jpg)
AI Safety for Teams: Essential Practices for a Secure Workplace
How do you keep your team safe while using AI at work? Bob Ruffolo shares IMPACT's SAFETY guidelines for responsible AI use, the risks businesses face when they skip them, and how ...
![[Ep13]YouTube-Make-Data-Driven-Decisions (2)](https://www.impactplus.com/hs-fs/hubfs/%5BEp13%5DYouTube-Make-Data-Driven-Decisions%20(2).jpg?width=720&height=405&name=%5BEp13%5DYouTube-Make-Data-Driven-Decisions%20(2).jpg)
HubSpot Products That Will Transform Your Business
Jess Palmeri walks through three HubSpot updates from March 2024: playbook analytics, deal pipeline rules, and Stripe payment processing. Learn what each feature does, who should ...
Lead With Accountability To Drive Sales
Most sales meetings review the numbers without improving anyone's performance. Chris Duprey, IMPACT's Chief Customer Officer, explains how sales managers can turn those weekly ...
Stop Losing Money: Communication Failures Are Hurting Your Bottom Line
When sales numbers drop, the cause is often how your reps communicate with buyers. IMPACT coach Devon McCarty explains how listening, role-playing, and regular feedback turn your ...
7 Best Social Media Management Tools (+ Video)
Keeping up with a brand's growing social media demands gets harder every year. This episode compares seven social media management tools, covers what each one does well, and ...
How to Humanize Your Content While Using AI
AI can speed up writing, but it can't replace the writer. Mandy York shares how to pick the right tool, write better prompts, and edit AI output so your content stays accurate and ...
AI for Businesses: 6 Steps All CEOs Should Take
Top-down AI mandates rarely stick. Bob Ruffolo walks CEOs through six steps for building a company culture where employees feel safe experimenting with AI, share what works with ...
%20(1).jpg?width=720&height=405&name=%5BEp6%5DYouTube-Healthy-Video-Culture%20(1)%20(1).jpg)
Building a Healthy ‘Culture of Video’ At Your Company
EW Motion Therapy, a physical therapy company in Alabama, chose to build a video studio instead of opening a seventh clinic. Hear how they found a videographer on staff and used ...
.jpg?width=720&height=405&name=Screenshot%202024-02-08%20at%204.33.20%20PM%20(3).jpg)
How to Create a 'Video Brand Style Guide' for Your Business
Inconsistent videos make a brand harder to trust. Learn what a video brand style guide covers, how to tell if your company needs one, and the steps to build a guide that keeps ...
6 Smart Ways to Speed Up Your Content Creation with AI
Use AI to brainstorm, outline, and draft marketing content faster while keeping your brand's voice intact. This article walks through six practical ways to add AI to your content ...
.jpg?width=720&height=405&name=%5BEp2%5DEpisode-Buy-in-Culture%20(1).jpg)
Why 'They Ask, You Answer' Success is All About Culture
The companies that succeed with They Ask, You Answer have one thing in common: the whole team bought in. Marcus Sheridan explains why buy-in matters, why people resist change, and ...
The Story of 'They Ask, You Answer'
Marcus Sheridan tells the story of how a struggling pool company in Virginia started answering every customer question online, and how that decision grew into They Ask, You ...
14 Value Proposition Examples that Every Marketer Can Learn From
A great value proposition tells buyers exactly what you offer without making them work to understand it. Learn how to write one, then study 14 examples from companies like Stripe, ...
.jpg?width=720&height=405&name=5-Brands%20(1).jpg)
5 Examples of Companies with Great Multi-Brand Websites
Multi-brand companies have to build clarity and trust across several identities on one website. Learn the challenges these companies face and see five examples of businesses that ...
How Should My Marketing Budget Change with AI?
The old rule says to spend about 10% of revenue on marketing, but AI changes the math. Learn how to make room for AI in your budget, your tech stack, and your team without ...
Why Short-Form Video Is a Vital Tool for Reaching Your Audience
Buyers now search on YouTube Shorts, Reels, TikTok, and LinkedIn, and Google surfaces short videos in results. Learn how to make searchable, buyer-first short-form videos that ...
How to Write Review Content (That Customers Want to Read)
Buyers research anything they feel invested in before they purchase. Learn why your business should write honest reviews of the products you sell and how to write review content ...
How to Make an 80% Video to Speed Up Your First Sales Call (+Examples)
Sales teams answer the same questions on almost every first call. Learn what an 80% video is, how to make one that answers most of those questions before the meeting, the mistakes ...
.jpg?width=720&height=405&name=why-you-need-learning-center%20(1).jpg)
What Is a 'Learning Center' and Why Does My Website Need One?
A learning center organizes the educational content buyers need to make a decision. Learn what belongs in yours, the four components every great learning center needs, which ...
10 Great Examples of Comparison Blog Articles and Content
Buyers naturally compare their options before they decide, which makes comparison articles some of the most valuable content you can publish. Learn what comparison articles are, ...
How To Align Your Sales And Marketing Teams In 2026
Gartner found that marketing and sales collaborate on only three of 15 commercial activities. Learn how IMPACT aligned its own teams, the eight steps it uses to guide clients ...
How To Skillfully Write About Competitors In Your Marketing Content
Your buyers are already comparing you to competitors, so you may as well help them. Learn how to write about competitors with best-of lists and head-to-head comparisons, share ...
7 Benefits of Hiring an In-House Videographer vs Outsourcing
Video helps businesses build trust, educate buyers, and speed up the sales process. Learn seven benefits of hiring an in-house videographer instead of outsourcing, and what it ...
.jpg?width=720&height=405&name=HubSpot-vs-Wordpress%20(1).jpg)
HubSpot vs WordPress: Which is Better for Your Business Website?
HubSpot is usually the smarter investment if your website is your marketing hub, while WordPress can fit tight budgets or e-commerce sites. This article compares reporting, ...
What is the Purpose of Marketing?
The purpose of marketing is to generate revenue in direct collaboration with sales. For CEOs tired of fluffy marketing, this article explains what that looks like, which content ...
%20(3).png?width=720&height=405&name=Live%20Online%20Workshop%20October%2022%20%202pm%20ET%20(1200%20x%20540%20px)%20(3).png)
Free Chapter of Endless Customers
Get a taste of the book that brings you a proven system to build trust, drive sales, and become the market leader. This special preview edition has select chapters and The Four ...
The Endless Customers 90-Day Starter Guide
More than $150 million in revenue has been generated by businesses applying the principles of Endless Customers. Now, you can get the roadmap of the first 90 days.
.png?width=720&height=405&name=Assessment%20graphic%201%20(2).png)
Assessment: Is Your Marketing Ready for the Next 5 Years?
AI is changing how buyers find businesses, and most companies are dangerously underprepared. Take this free assessment and find out if yours is at risk of becoming invisible to ...
.png?width=720&height=405&name=Endless%20Customers%20Toolkit%20graphic%20(1).png)
The Endless Customers Toolkit
The Endless Customers Toolkit is a practical, proven set of tools to help give your team clear focus: what content to create, who’s doing what, and how progress will be tracked.
![[PILLAR] What is Endless Customers_Featured](https://www.impactplus.com/hs-fs/hubfs/impact_site_2025_IM-UI/assets/learning_center/featured_images/%5BPILLAR%5D%20What%20is%20Endless%20Customers_Featured.jpg?width=720&height=405&name=%5BPILLAR%5D%20What%20is%20Endless%20Customers_Featured.jpg)
What is Endless Customers?
Endless Customers is IMPACT's system for becoming the most known, trusted, and recommended brand in your market. Learn the four pillars of a trusted brand, the five components of ...
Digital Marketing Strategy | How to Succeed in 2026
A strong digital marketing strategy earns buyer trust before it spends on reach. This guide covers how to build one in 2026 with definitive content, video, self-service tools, ...
AI for Marketing in 2026: What To Use, What To Skip, and What To Watch Next
AI marketing in 2026 means using the right tools for the right jobs. This guide explains how AI has changed the way buyers discover companies, which tools to use for written, ...
How to Build a Video Marketing Strategy in 2026 (That Sales Will Use)
A winning video strategy uses clear, helpful videos led by your own experts. Learn how to build a video marketing strategy your sales team will use, who belongs on your video ...
Content Marketing Strategy in 2026
If your content isn't producing results, start with what buyers want to know. This guide explains The Big 5 content topics, how to get started with them, and how ...
HubSpot Training for Sales and Marketing Teams in 2026
Good HubSpot training teaches each person on your team how to use the CRM to drive revenue. Learn which roles need which training, how HubSpot's hubs work together, how to keep ...
The Business Case for Self-Service Tools: What to Build and Why
Self-service tools let buyers research, compare, and decide on your website without waiting for a salesperson. Learn the five types of self-service tools, where each fits in the ...
Website Strategy in 2026: How to Build a Site That Drive Sales
A good business website helps buyers do what they came for, quickly. Learn what goes into a website strategy for 2026, what makes a site convert, how to structure navigation, when ...
How to Build a Brand That Buyers Trust (and Remember)
Your brand is what buyers say about you. This guide explains how to build a brand buyers trust and remember, using the four pillars of a known and trusted brand, clear messaging, ...
Marketing for Home Services: How to Win Trust, Leads, and Sales
Home services companies waste money on ads when the foundation isn't in place. Learn how to build a website that generates leads, create content homeowners research before hiring, ...
What Is Vibe Coding? (The Pros and Cons)
Vibe coding means describing a tool in plain language and letting AI write the code. Learn why businesses like it, where it goes wrong, the hidden costs to watch for, and when to ...
What Is Google’s AI Mode? (And How to Show Up With Endless Customers)
Google's AI Mode summarizes answers at the top of search results and invites follow-up questions. Learn how it works, why it matters for your business, and how to create content ...
Your Website Strategy Must Include These 6 Things
A strong website strategy includes six pieces: your site's goals, a full content inventory, the story you'll tell, a plan for self-selection, a plan for video and content, and a ...
What is the StoryBrand Framework?
The StoryBrand Framework clarifies your marketing message by casting the customer as the hero of a story. Learn the seven parts of the framework, the benefits of using it, and see ...
.jpg?width=720&height=405&name=9-SEO-Best-Practices%20(1).jpg)
9 SEO Best Practices for 2026
AI has disrupted search, but traditional SEO fundamentals still drive visibility and trust. Learn nine SEO best practices for 2026, why all website traffic isn't equally valuable, ...
10 Marketing Objective Examples To Guide and Focus Your Strategy
Marketers never run short of things to work on, so clear objectives keep the team focused. Learn how marketing objectives differ from KPIs, how to connect them to company and ...
6 Smart Ways to Speed Up Your Content Creation with AI
Use AI to brainstorm, outline, and draft marketing content faster while keeping your brand's voice intact. This article walks through six practical ways to add AI to your content ...
3 Ways You Can Use AI in the Home Services Industry
AI can help home services businesses compete without adding headcount. Learn three practical ways to use it: running a competitive analysis step by step, creating content based on ...
How Businesses Can Innovate in 2026 Without Overspending
Innovation doesn't require a big budget. Learn how businesses can differentiate in 2026 by being radically transparent, using video to answer buyer questions, aligning sales and ...
Accelerating Your Growth with Ads: A Paid Strategy Workshop
Learn how to adapt your Endless Customers content into paid campaigns that stop the scroll and build credibility.
The Full-Funnel Buyer Journey: Content That Converts Before & During Sales
In this workshop, you’ll learn how to use content strategically before a prospect ever talks to you and throughout the sales process so you can educate faster, reduce confusion, ...
Why AI Isn’t Recommending You: A Live Content Workshop with Coach Brett Ingram
A hands-on look at the content mistake most companies are making and how to fix it.
How to Build AI Content Workflows Your Whole Team Will Use
Stop letting AI happen in silos. Build one system your whole team can run.
Endless Customers Summer School 2026
3 Sessions. 1 Registration. A summer of free learning! Join us for modern marketing strategies presented by Endless Customers Coaches all summer long.
Why HubSpot is the CRM of Choice for the Endless Customers Journey
HubSpot connects a specific piece of content to a specific closed deal, something other platforms struggle to do. Learn why IMPACT chose HubSpot as the CRM for Endless Customers, ...
Get Found Locally: The Modern Playbook for Local Business Discoverability
AI is now the one recommending local businesses. Are you showing up?
Reddit Content Strategy Workshop: Build Trust Without Getting Banned
Learn how to show up in the conversations your buyers are already having without getting kicked off Reddit!
The Honest State of Marketing: What's Changed from 2024–2026
From They Ask, You Answer to AI: Two Years of Change, One Clear Path Forward.
How to Prepare for Agentic Buying & the Future of Search
Your Next Buyer Might Be a Bot. Is Your Website Ready? AI agents aren't just summarizing search results. They're actively doing the research legwork (browsing vendor websites, ...
Are You Sure Your Website Is Still Doing Its Job?
A 60-minute hands-on workshop for the pages that matter most. Bring your website. Leave with a prioritized list of what to fix — and the framework to keep evaluating it long after ...
The Great Agency Reckoning: What's Still Worth Paying For in the Age of AI
Join us for a candid look at the 7 red flags of an outdated agency model, why buying hours quietly caps your growth, and the hidden transformation that happens when you invest in ...
Stop the Slop: How to Use HubSpot's Marketing Studio to Stand Out in a Sea of Sameness
Product releases and updates from UNBOUND, and what you need to know to get the most out of them.
The Contractors AI Recommends Are the Ones Who Stayed in Touch
AI didn't make relationships less important. It made them the one thing your competitors can't copy.
The Review Gap: Why Buyers (and AI) Pass You Over, and How to Fix It
How to close the gap between the experience you deliver and the reviews that prove it, using well-timed text messages.
%20Hero.png?width=720&height=405&name=AI%20Agent-Ready%20Website%20Throwdown%20Webinar%20Dec%202026%20(Mary%20Brown)%20Hero.png)
AI Agent-Ready Website Throwdown: How Real Websites Score on the 6 Layers AI Agents Look For
Watch IMPACT's Mary Brown score real, volunteer websites live on the 6 layers AI agents use to find, understand, and recommend a business.
How to Use AI to Build Your Content Strategy and Fill Your Calendar
Watch IMPACT's Mandy York use AI to map out a content strategy built on The Big 5 and turn it into a working content calendar, live and step by step.
Let’s Try Another Search
Try a different keyword or clear your filters to explore the full library.