How Much Does It Cost to Implement Endless Customers?

If you're serious about earning trust at scale and building a growth engine that your team owns, you're likely wondering: "What’s it really going to cost us to do this right?"

That’s exactly what we’ll break down here: numbers, typical investment ranges, and what to expect if you’re committed to implementing the Endless Customers System™.

Whether you’re doing it with a coach or on your own, these are the core investments you’ll need to make to succeed.

Your Current Marketing Spend

If your company is generating millions of dollars in revenue, you’re already spending a chunk of change on sales and marketing.

Look at the line items: salaries, software, ad spend, agency retainers, contractors, and consultants. Add it up, and you’re likely investing more than you even realized.

The real issue? That money’s often scattered across tools and vendors, with little to show in terms of consistent results. The effort feels disjointed. You’re doing “marketing” and “sales enablement,” but it’s hard to say what’s actually working.

How Much Should You Budget for Endless Customers?

Endless Customers is all about helping you eliminate wasteful spending, bringing your efforts in-house, and focusing every dollar on what drives trust and growth. Instead of outsourcing your future, you’re building capability your team can own and scale without any outside help.

Core Investment Areas

Here’s what nearly every  successful Endless Customers company invests in. Whether you self-implement or work with a coach, these categories won’t change:

People

Content Manager - Owns content strategy, coordinates production, and ensures consistency. Without this role, most companies stall.

Videographer - Produces the video content that drives conversion and buyer trust.

Tip: Most companies hire early-career professionals and train them internally using the Endless Customers program.

Coaching & Training

Ongoing coaching and skill development are what help your team implement the system correctly and avoid the costly mistakes that derail so many businesses.

Expect to invest $75,000–$150,000 annually if you're working with a coach. That includes leadership coaching, sales training, marketing coaching, and structured implementation support.

You can find IMPACT's pricing page here.

Tools & Tech

You’ll need a few essential platforms to scale effectively:

• CRM: HubSpot or similar (many already have this)
• Video tools: Descript, YouTube, Vidyard
• AI tools: For editing, scripting, and repurposing
• Analytics & SEO: To measure performance

If you're new to video, plan for $2,000–$5,000 in basic video gear to get started.

Website Upgrades

If your website makes it hard to publish content, hides key buying info like pricing, or doesn’t support a self-service experience, you’ll likely need to redesign or rebuild to make the Endless Customers System work.

What you spend depends on where you're starting. If you haven’t invested in your site in the past few years, or your team can’t easily publish and optimize content, expect to budget $25,000–$65,000+. Other factors that affect cost are the size of your site and the number of customizations needed.

DIY vs. Coached Implementation: What Changes?

Here’s how the different approaches to implementing Endless Customers compare when it comes to speed, risk, and long-term return.

The sooner you align your team and build trust at scale, the sooner you'll see results. Your pace is yours to set, but after working with hundreds of companies, we've noticed that the ones who not only move fastest but also sustain their momentum and see the biggest returns, tend to have a little more support along the way. 

Not sure which plan fits your team best? Let’s talk. We’ve helped hundreds of business leaders choose the right path based on their goals, culture, and budget, and we’re happy to do the same for you.

What Changes After Implementation?

After a few months of consistent execution, the shift becomes clear, not just in results, but in how your company operates day-to-day. You will notice:

• Your team becomes your growth engine. You stop outsourcing trust and start building it in-house, every week, through content and video that answers real buyer questions.
• Sales and marketing finally speak the same language. Both functions align around buyer needs instead of siloed metrics.
• Your sales team spends more time closing and less time convincing. Because prospects arrive already educated and trusting your expertise.
• Leadership gains visibility into what’s working. You get weekly momentum and clear accountability from a system built to scale.
• You stop the cycle of start-stop marketing. No more “let’s try this” tactics. Instead, you have a long-term strategy with in-house ownership.

Endless Customers is a long-term commitment to building buyer trust from the inside out. And once it’s in place, your business isn’t guessing what works anymore; your team owns it, runs it, and scales it with confidence.

Ready to Build It?

If you’re wondering whether your team is ready, and what the best next step is, we’re happy to walk through it with you.

In a 30-minute call, we’ll help you:

• Benchmark where you are now
• Clarify what success looks like for your team
• Identify what support level fits your goals and timeline

You’ll leave with a clear path forward, whether we eventually work together or not.