Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Email Marketing  |   Examples

4th of July Emails: 13 That Prove Holiday Marketing Doesn't Have to Be Hard

Ramona Sukhraj

By Ramona Sukhraj

Jul 2, 2018

4th of July Emails: 13 That Prove Holiday Marketing Doesn't Have to Be Hard

I’m going to be honest.

For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank.

Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.

As I dug through my inbox for inspiration and reached out to my peers, I came across the 4th of July emails below, and it hit me -- holiday marketing campaigns don’t have to fancy to be effective.

Why Your Brand Should Embrace Holiday Marketing?

Long story, short, holidays are valuable trending topics for any brand. 

Every season (if not every month), holidays are at the top of mind for consumers and frequently, so is celebratory spending. 

The easiest way to stay relevant at these times and capitalize on the captive audience and spending mindset is by finding a way to align your marketing with them. (i.e. these Halloween campaigns)

Holiday-themed marketing not only shows that your brand is up-to-date with current events, but that it's human. It shows that you are in touch with your buyer personas’ current interests and want to be a part of their celebration, not just a cold corporation only paying attention to closing a deal.

How to Easily Celebrate Holidays in Your Email Marketing 

Now, you don’t need an extravagant campaign to see the benefits of holiday marketing.    

Instead of presenting elaborate or aggressive campaigns, the brands below lightly honor America’s Independence Day using:

  • festive colors
  • relevant imagery
  • seasonal word choices
  • seasonal products/services

They subtly trigger memories of the holiday and evoke emotional reactions from the reader to take action.

The messages aren’t complicated or ridiculously clever, but they work because they are timely.

Presenting relevant content like these brands help your message and brand better resonate with your audience.

Sure. If your holiday marketing can be groundbreaking, great, but if a stroke of genius hasn’t hit you, don’t pass up the opportunity to boost traffic, increase conversions, and delight a few people with a simple holiday email.

These email may not extravagant, but they are nevertheless effective, so follow their lead!



2. Edible Arrangements


3. David's Tea


4. Bruegger's Bagels


5. GoDaddy




7. Global Citizen

8. Woops!


9. Old Navy 


10. Godiva



11. Local Flavor


 *BONUS* Because LocalFlavor's festive copy just keeps coming:


12. Victoria's Secret fourth-of-july-emails-victoriassecret-compressor.png


13. Starbucks



Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

How To Create Email Marketing Templates

June 25, 2022
Anna Zaharewicz Anna Zaharewicz

Apple Mail privacy news spooks email marketers, newsletter creators

June 16, 2021
Liz Murphy Liz Murphy

Should You Buy An Email Marketing List In 2021?

February 9, 2021
Kristen Harold Kristen Harold

Twitter has acquired newsletter publishing platform Revue

February 2, 2021
Melanie Moore Melanie Moore

How Brandon Fong gets 90% open rates and 60% reply rates on emails (Inbound Success, Ep. 175)

December 28, 2020
Kathleen Booth Kathleen Booth

4 video email marketing examples you'll want to copy ASAP

December 28, 2020
Lindsey Schmidt Lindsey Schmidt

13 out of office message examples to steal for your next vacation

December 23, 2020
Liz Murphy Liz Murphy

18 email marketing best practices you need to know for 2021

October 14, 2020
Kristen Harold Kristen Harold

15 effective re-engagement email examples you’ll want to steal in 2021

September 11, 2020
Ramona Sukhraj Ramona Sukhraj

How does the rise of dark mode impact your email marketing templates? (+ examples)

August 13, 2020
Christine Austin Christine Austin

8 email newsletter mistakes that are killing your click-through rates

July 20, 2020
Jessica Palmeri Jessica Palmeri

What does Basecamp’s privacy-focused HEY email service mean for marketers? [IMPACT Toolbox June 2020]

June 25, 2020
Morgan VanDerLeest Morgan VanDerLeest

Basecamp has a new email service called HEY — and it's a game-changer

June 17, 2020
Joel Waggener Joel Waggener

Facebook confirms it's testing email marketing for business pages

June 11, 2020
Ramona Sukhraj Ramona Sukhraj

How IMPACT grew its email newsletter to 40,000+ subscribers Ft. Liz Moorehead (Inbound Success, Ep. 141)

May 4, 2020
Kathleen Booth Kathleen Booth

New report: Best times to post on social media during coronavirus (COVID-19)

May 4, 2020
Liz Murphy Liz Murphy

Google is blocking 18 million coronavirus scam emails every day

April 27, 2020
Karisa Hamdi Karisa Hamdi

Business communications in the coronavirus (COVID-19) era: dos and don’ts

April 6, 2020
Jolie Higazi Jolie Higazi

"How Morning Brew grew its email subscriber base to 1.8MM Ft. Tyler Denk" (Inbound Success Ep. 134)

March 16, 2020
Kathleen Booth Kathleen Booth

10 email marketing tips to boost B2B sales [Infographic]

February 8, 2020
Rachel Palmateer Rachel Palmateer

Email marketing services: 9 best options for all business types

January 17, 2020
Stephanie Baiocchi Stephanie Baiocchi

According to a new report, Mailchimp owns 60% of the email market

January 13, 2020
Arielle Gnann Arielle Gnann

What is the average email open rate?

December 4, 2019
John Becker John Becker

7 best email newsletter examples for digital marketers (B2B and B2C)

November 11, 2019
Liz Murphy Liz Murphy