Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Website Design

Google releases Core Web Vitals built-in app for Shopify Merchants

Google Core Web Vitals empowers Shopify merchants to improve user experience, stay ahead of the competition, and in 2021 help to improve search rankings.

By Chelsea Boice

Google releases Core Web Vitals built-in app for Shopify Merchants Blog Feature

Retail brands hosting their digital storefronts on Shopify are in for a special optimization treat. One that can help them to improve user experience, stay ahead of the competition, and in 2021 help to improve search rankings.

Google’s recently released Core Web Vitals app provides Shopify merchants a built-in report to check their e-commerce site’s performance, address any user experience issues, and benchmark against competitors directly from their Shopify dashboard.

🔎 Related: Shopify’s unexpected COVID-19 rise tells complicated story of businesses adapting

What you need to know about Google’s Core Web Vitals

Released earlier this year, Google’s Core Web Vitals tracks a set of website performance metrics to analyze real world user experience data.

Core Web Vitals

Core Web Vitals is an impressive upgrade from the previously used Page Speed Report, which now provides site owners with access to more comprehensive insights on page load time, content interactivity, and the visual stability of content as it loads.

🔎 Related: What features must every e-commerce site have? (infographic)

Core Web Vitals reporting can make all the difference to a user’s experience on a site by taking a deep dive into what exactly happens as a page loads once a visitor lands on it.

Google has defined the the following metrics as important benchmarks to measure and classify site performance including:

  1. Largest contentful paint is a speed measurement that analyzes the time a site visitor has to wait until the largest content elements become visible.
  2. First input delay also measures user wait time, and analyzes the time it takes for a page to respond after a user interaction.
  3. Cumulative layout shift looks more closely at load situations that can affect user experience by measuring if and how page elements shift and shuffle before a user can actually interact with a page.

Core Web Vitals scoring is broken down into three categories: green, yellow, and red. Achieving a high score — green — shows that a site downloads quickly and is user friendly.

Core Web Vitals

Core Web Vitals is a win-win, and here’s why

The need for the above benchmarks shows that a lot can happen when a visitor lands on a web page that can affect overall user experience. Core Web Vitals is a win-win for both site owners and web visitors by helping site owners optimize their sites for speed and usability thus ensuring users have pleasant visits.

Furthermore, while Google has been factoring in site performance in search ranking, the three above metrics will be officially introduced as search ranking factors in 2021. Site owners now have a much clearer picture of what types of site performance metrics will need to be taken into account to not only optimize for usability and experience but for search as well.

So, what does this mean for Shopify-powered storefronts?

How Shopify users benefit from this update

Whether it be world pandemics or the ease of shopping for mobile devices, the world of e commerce continues to grow. It’s estimated that by 2023, ecommerce will make up 22% of worldwide retail sales.

That means that for ecommerce brands especially, user experience is key to ensuring that site visitors can and do complete their purchases with ease. But, slow content download, layout shifts, or delayed response times can be frustrating and ultimately ruin an online shopper’s experience.

Ultimately, e-commerce shoppers who have to wait or have trouble completing their purchase are more likely to bounce.

🔎 Google says: 2020 Black Friday, Cyber Monday will change for e-commerce

For the nearly 1 million stores hosted on Shopify, the release of this built-in app is great news! Shopify merchants now have a much more convenient way to check on Core Web Vitals, benchmark against competitors, and optimize their site without having to leave the platform.

Topics:

Website Design
Ecommerce
News
Google Features
Paid Media
Published on August 21, 2020

Recent Articles

9 Crucial Elements Every Homepage Should Have [+Video]

By Ramona Sukhraj on October 21, 2021
6 min read

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

By John Becker on October 14, 2021
7 min read

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

New HubSpot CMS Hub starter tier released for growing businesses

By Paul D. Grant on August 6, 2021
4 min read

They Ask, You Answer and diversity, equity, and inclusion (Content Lab, Ep. 55)

By Liz Moorehead on July 29, 2021
2 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 best business website designs (updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

6 tips for building a great diversity and inclusion page (+examples)

By Ramona Sukhraj on June 29, 2021
7 min read

Google punts third-party cookie ban to 2023 for 'responsible planning'

By Liz Moorehead on June 25, 2021
6 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

8 business blog design examples that keep readers engaged

By Steve Polito on June 16, 2021
6 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

Why is growth-driven website design so freaking expensive?

By Daniel Escardo on April 14, 2021
5 min read

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

By John Becker on April 7, 2021
4 min read

10 Google Analytics metrics you absolutely must track (updated)

By Magdalena Day on March 29, 2021
5 min read

29 Best Contact Us Page Examples To Inspire Yours [Updated for 2021]

By Melissa Smith on March 25, 2021
17 min read

Website Performance Mastery: A better redesign process for your business website

By John Becker on March 24, 2021
6 min read

How much does a website design or redesign cost in 2021?

By Vin Gaeta on March 23, 2021
9 min read