Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website
Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
Search Engine Optimization  |   Web Design  |   Ecommerce  |   News  |   Paid Media

Google releases Core Web Vitals built-in app for Shopify Merchants

Chelsea Boice

By Chelsea Boice

Aug 21, 2020

Google releases Core Web Vitals built-in app for Shopify Merchants

Retail brands hosting their digital storefronts on Shopify are in for a special optimization treat. One that can help them to improve user experience, stay ahead of the competition, and in 2021 help to improve search rankings.

Google’s recently released Core Web Vitals app provides Shopify merchants a built-in report to check their e-commerce site’s performance, address any user experience issues, and benchmark against competitors directly from their Shopify dashboard.

🔎 Related: Shopify’s unexpected COVID-19 rise tells complicated story of businesses adapting

What you need to know about Google’s Core Web Vitals

Released earlier this year, Google’s Core Web Vitals tracks a set of website performance metrics to analyze real world user experience data.

Core Web Vitals

Core Web Vitals is an impressive upgrade from the previously used Page Speed Report, which now provides site owners with access to more comprehensive insights on page load time, content interactivity, and the visual stability of content as it loads.

🔎 Related: What features must every e-commerce site have? (infographic)

Core Web Vitals reporting can make all the difference to a user’s experience on a site by taking a deep dive into what exactly happens as a page loads once a visitor lands on it.

Google has defined the the following metrics as important benchmarks to measure and classify site performance including:

  1. Largest contentful paint is a speed measurement that analyzes the time a site visitor has to wait until the largest content elements become visible.
  2. First input delay also measures user wait time, and analyzes the time it takes for a page to respond after a user interaction.
  3. Cumulative layout shift looks more closely at load situations that can affect user experience by measuring if and how page elements shift and shuffle before a user can actually interact with a page.

Core Web Vitals scoring is broken down into three categories: green, yellow, and red. Achieving a high score — green — shows that a site downloads quickly and is user friendly.

Core Web Vitals

Core Web Vitals is a win-win, and here’s why

The need for the above benchmarks shows that a lot can happen when a visitor lands on a web page that can affect overall user experience. Core Web Vitals is a win-win for both site owners and web visitors by helping site owners optimize their sites for speed and usability thus ensuring users have pleasant visits.

Furthermore, while Google has been factoring in site performance in search ranking, the three above metrics will be officially introduced as search ranking factors in 2021. Site owners now have a much clearer picture of what types of site performance metrics will need to be taken into account to not only optimize for usability and experience but for search as well.

So, what does this mean for Shopify-powered storefronts?

How Shopify users benefit from this update

Whether it be world pandemics or the ease of shopping for mobile devices, the world of e commerce continues to grow. It’s estimated that by 2023, ecommerce will make up 22% of worldwide retail sales.

That means that for ecommerce brands especially, user experience is key to ensuring that site visitors can and do complete their purchases with ease. But, slow content download, layout shifts, or delayed response times can be frustrating and ultimately ruin an online shopper’s experience.

Ultimately, e-commerce shoppers who have to wait or have trouble completing their purchase are more likely to bounce.

🔎 Google says: 2020 Black Friday, Cyber Monday will change for e-commerce

For the nearly 1 million stores hosted on Shopify, the release of this built-in app is great news! Shopify merchants now have a much more convenient way to check on Core Web Vitals, benchmark against competitors, and optimize their site without having to leave the platform.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

Content Marketing and AI-Powered Generative Search

September 20, 2023
Vin Gaeta Vin Gaeta

9 SEO Best Practices for Stronger Organic Traffic in 2023

November 18, 2022
Kimberly Marshall Kimberly Marshall

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

April 28, 2022
Ramona Sukhraj Ramona Sukhraj

10 Reasons Why Your Website Is Not Ranking In Google

February 10, 2022
Jolie Higazi Jolie Higazi

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

How Long Tail Keyword Research Can Drive Business

August 9, 2021
Kevin Church Kevin Church

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?

June 28, 2021
John Becker John Becker

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

What is a Featured Snippet? [Definition + Examples]

June 10, 2021
Kevin Church Kevin Church

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy

No, changing page publish dates won't increase Google search rankings

April 10, 2021
Liz Murphy Liz Murphy

Google: 'zero-click search' claims and data 'misleading'

April 5, 2021
Liz Murphy Liz Murphy

3 quick SEO fixes that will increase your website rankings right away

March 30, 2021
Hannah Woods Hannah Woods

10 Google Analytics metrics you absolutely must track (updated)

March 29, 2021
Magdalena Day Magdalena Day

Meet the new Google My Business review management view

March 20, 2021
Liz Murphy Liz Murphy

Google Ads help: Top 10 reasons your Google Ads campaigns are failing

March 10, 2021
Jason Linde Jason Linde