One example of how you can really make your honesty shine is by utilizing The Big 5 blog content. With this type of content, you’re being fully transparent by sharing issues with your services, the cost, and even creating “best of” lists that don’t include your company. By writing this type of content, you give your audience an extra dose of honesty AND standing out from the others in your space.
Fake reviews do not equal happy customers. To make sure those who do end up purchasing your service or product become evangelists, it’s important to be upfront and honest with them.
This goes both for your customer testimonials and with ALL of your marketing messaging. As you’ve seen with Amazon, fake reviews equals short-term success, and real reviews create long-term, happy customers.