IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Bob Ruffolo

By Bob Ruffolo

May 22, 2010

Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.

How To Establish A Promotional Mix

Bob Ruffolo

By Bob Ruffolo

May 22, 2010

How To Establish A Promotional Mix

 

Promoting the benefits of your company’s products can be accomplished by developing a promotional mix of elements that will tell your story to your target market.


To establish a promotional mix, you must first determine your target market and your objectives for reaching them. Then design your promotional message and select the best channels for expressing it.


The goal of your promotional mix is to capture the attention of your target audience, inform them about your products and services and influence them to buy from you.


Advertising is the key means of accomplishing the task. Traditional methods of advertising, from print, radio and TV to direct mail and outdoor advertising can of course be used, but today online advertising is gaining a large share of corporate and small business ad budgets. Today’s online promotional mix can include everything from banner ads and paid listings to pay per click links and email marketing. Social media marketing from Facebook pages to Tweets can also be used.


Developing an effective web site is also an important element of your promotional mix because it can be used to inform consumers about your products and sell them directly.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.