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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How To Establish A Promotional Mix

By Bob Ruffolo

Bob Ruffolo also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How To Establish A Promotional Mix

 

Promoting the benefits of your company’s products can be accomplished by developing a promotional mix of elements that will tell your story to your target market.


To establish a promotional mix, you must first determine your target market and your objectives for reaching them. Then design your promotional message and select

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
the best channels for expressing it.


The goal of your promotional mix is to capture the attention of your target audience, inform them about your products and services and influence them to buy from you.


Advertising is the key means of accomplishing the task. Traditional methods of advertising, from print, radio and TV to direct mail and outdoor advertising can of course be used, but today online advertising is gaining a large share of corporate and small business ad budgets. Today’s online promotional mix can include everything from banner ads and paid listings to pay per click links and email marketing. Social media marketing from Facebook pages to Tweets can also be used.


Developing an effective web site is also an important element of your promotional mix because it can be used to inform consumers about your products and sell them directly.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

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Published on May 22, 2010