There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does.
From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a marketer, you should be taking advantage.
It only takes seconds -- no joke.
Facebook, iPhone messages, and Android platforms have all integrated GIFs into their keyboards. Making say "no" funnier than ever. Dare we say, they’re the new emoji?
If you’re struggling with finding that perfect GIF or have a brilliant idea for a new one for your marketing endeavors, I’m going to show you how to make an animated GIF in seconds! No Photoshop or animation skills required!
How am I qualified to tell you this? Because I made two GIFs in 75 seconds (each)!
If you’ve never used Canva before - sign up right now. It’s a fantastic free tool with an expansive library of stock images, fonts, graphics that anyone can use to look like a graphic design genius. (No offense to actual graphic design geniuses).
Step #2: Create your GIF layers
One of the reasons I love Canva so much is because it has a lot of great starter graphics. The GIF in my example was made from one of their base images.
Before spending time/money on downloading graphic/images check out their library and you may find something to help you get started.
GIPHY doesn't just created animated GIFs out of images, but also videos! Here's how to do it:
Step #1: Upload video file
Unlike when creating from a video, you'll want to upload the file to the GIF Maker tab.
Step #2: Use sliders to edit video
GIPHY allows you to select both when the GIF should start and how long it should run for. Use the sliding tools to determine which part of your video will become your GIF loop.
Step #3: Download GIF and share links
Download your GIF to your computer, but also grab those share links! You can immediately share your creation on Facebook, Twitter, or you can really up your GIF game by adding special features!
Adding special features
One of my favorite features of the GIPHY GIF tool is being able to add filters, stickers, words, and even edit the loop of my GIF.
To use their special features, just drop your GIF link (the one you grabbed when you finished creating your GIF) into the GIF Editor tab.
Choose the best filter, sticker, and add a caption to your new animated GIF!
Download it and share when you're done!
GIFs are fun, powerful, expressive and really easy to make!
Download our free eBook on tips for tuning up your social media marketing and throw in some new GIFs that you'll be creating in just seconds!
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