Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How to write a video script for marketing (Content Lab returns, Ep. 46)

After a long hiatus, John Becker and I are back with our weekly podcast for content nerds — or anyone who is more interested in how to create content that makes money — and we're talking about an entirely different (but oh, so critical) type of content creation than usual.

How to write a video script for marketing (Content Lab returns, Ep. 46) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

October 25th, 2020 min read

Since we all last gathered 'round the Content Lab campfire, a lot has changed with my role as IMPACT's editorial director. 

And you may have figured that out if you took a gander at some of the content I've been creating recently. For example, how to use Trello to run your video content strategy and how to run a fully blended written and video content strategy are two articles I published recently. I also heavily referenced video in my article about how to create sales enablement content.

I'm also now making regularly appearances on IMPACT's YouTube channel:

Screen Shot 2020-10-25 at 10.55.36 PM

That's right — creating revenue-generating business videos for IMPACT now falls under my content umbrella. We've always done video, but we wanted to embrace the They Ask, You Answer way of creating videos at scale (and consistently) that answer our buyers most pressing questions. 

So, we post them on YouTube, add them to relevant articles...

Screen Shot 2020-10-14 at 11.20.30 PM

(Like this one!)

...and share them with our sales team so they can use them during the sales process, since they're a big part of how we determine what types of videos get produced at IMPACT, using the revenue team model.

One of the most challenging parts of this process, however, is guaranteeing that every single week we have scripts ready for these videos for filming. Yes, while many videos work best when you're filming off-the-cuff with no script, often videos will require a script because of how much detail needs to go into it. 

So, in this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy. 

In addition, this week's learning corner is all about my favorite trick for guaranteeing your content always gets in front of the right people at the right time, but why I have serious beef with buyer personas and how they are the red herrings in the content marketing world.

John also shares a hilarious "what I'm reading" this week called Small Talk from 1348 from The New Yorker.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Important show note

As I mentioned during this episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes. They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

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