Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Humanizing your Marketing Campaign with Humor

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Humanizing your Marketing Campaign with Humor

Have you ever seen a blog post that starts off with a joke? Probably not. However, how often have you read a companies blog or email and it made you chuckle or smile? Implementing humor is an effective tool that allows companies to engage with prospects

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
and leads, making the company appear more human.

Humor can also be used to grab peoples attention in emails, blogs and landing pages. Utilizing humor in those areas of your inbound marketing campaign can keep your prospects and leads interested and engaged, and more importantly, converting.

You want to interact with those people reading your content to keep them coming back to your site and reconverting downloading the new content that your company generates.

Interested in learning more about creating killer content that humanizes your brand? Contact IMPACT and learn how we can help you get started!

Humanizing your Marketing

Humor is something that can easily be implemented but it can be difficult. The humor used in your content should create an emotional connection, making them feel closer to your company. When using humor, keep in mind who your audience is, will they understand what you are trying to say and if it's relevant to your company and what you are talking about.

Be creative when adding humor to your content. Humor is an excellent way to engage with your prospects and leads if it is implemented correctly. Humor can be used by telling people a story that they could relate to or even a witty statement to a blog post or email. Marketing messages can easily get lost in a noisy world, creative humor is an effective measure that can cut through that noise and add value if done consistently and appropriately. Use creative ways to present your content to prospects or leads whether it be by adding memes to your content to using a different approach to presenting your content.

Your content does not necessarily need to make people laugh out loud (although this would be great), after all, we're not all George Carlin.

However, even getting them to smile can keep your prospects and leads interested. Hopefully, making them want to click on the call to action that is at the bottom of the page. One way to keep them interested is to keep your humor short and simple. Adding humor online usually needs to be direct and swift, you want to grab their attention long enough without making them feel like they are attending a comedy show.

Taking humor too far can make people lose interest, not taking you too seriously. Which is way humor should be used selectively because it can sometimes backfire. There are always risks to using humor no matter where it is used, make sure that there is a lighthearted tone is communicated throughout and that it works well with your audience whether it be industry professionals to potential customers.

Humor in Line With Your Brand

Does your humor follow the image of your company? It is important to keep it consistent with your brand, do not poke fun at something that is not related to your industry or company. For example; as an inbound marketing agency it would be weird to make a comment about something a politician said for several reasons, your audience will wonder what it has to do with your company and how it is related to what they are reading.

Humor is a marketing message that can help your company stand out, humor could be related to the use of clever language, referencing pop culture, memes and making light of other peoples pain. As an inbound marketing agency you could make a meme about lead generating featuring Lionel Richie, Hello! Is It Leads Your Looking For?

Increasing Email Open Rates

Implementing humor in emails is an excellent way to grab the attention of your prospects and leads. What is a good way to add humor to your email marketing campaigns? Humor could be used as a witty statement pertaining to the subject of the email. Using humor in emails can be used as a way to trigger memorability. You want to create an AHA! moment in your prospect or leads mind.

This can occur when you have your lead or prospect thinking one way and then have them thinking another.

An example that Inc. 5000 used  was by suggesting a "Midwestern state and quickly turned it to a statement about finances. The unexpected wordplay registers in the brain as humor, which triggers endorphins that encode for memory." The statement dealt with a knock knock joke that would allow your prospects and leads to relate to your company by thinking about this childhood joke that will stick in their memory.

Blogging for Humor

Blog posts are a way for companies to interact with prospects and leads by providing them information that relates to the industry. For example; many people may have felt unsure about adding humor to their marketing campaigns. Adding humor to a blog post can establish rapport, in most instances relationships are built on experiences of shared humor. People do business with people they like, and if they smile and laugh every time they read your content they associate you with happiness. Combined with knowledge, humor enhances expertise, which demonstrates confidence and strength.

Landing Page Laughter

Adding humor to landing pages can help create an alignment between the different elements of your marketing campaign. Humor works well when there is communal understanding of the issues at hand. Identifying a common problem and creating a punch-line around it can help create this trigger around the issues that your Ebook or Whitepaper can help your prospects and leads with. Humor can help your prospects convert and your leads reconvert, keeping them interested in the content that your company is generating.

Remember to make sure that your humor is short, simple and consistent with your company. Keeping your audience interested and engaged when reading your blog, emails and landing pages, making them convert and reconvert.

Lead Generating Content

Creating content that humanizes your brand will not only ensure people connect with you more; it also does wonders for your lead generation. It keeps people interested and engaged with your content, which in turn, makes them much more likely to convert to a lead.

Looking to feature more lead generating marketing content? Contact IMPACT and learn how we can help!

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Published on October 2, 2012

Recent Articles

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read