Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Marketing and sales alignment when using HubSpot and Salesforce [Infographic]

Marketing and sales alignment when using HubSpot and Salesforce [Infographic] Blog Feature

Joe Bachir

HubSpot Trainer, 6+ Years of Digital Marketing Strategy Expertise

January 16th, 2021 min read

Having your marketing and sales team aligned is difficult enough.

It’s common for each team to work on their own island and have a different goal they are working towards. This often means also working on different platforms which can make collaborating even more challenging. 

The tools they are using likely don’t speak the same language, data may not transfer back and forth well due to a poor connection, and for the most part, the marketing team likely may not be able to see what the sales team is doing, and vice versa.

If you are using HubSpot for marketing and Salesforce for sales, it doesn’t have to be this way. 

Sales and marketing communication

While it is likely that marketing handles the top-of-the-funnel or early stage interactions and sales handles the bottom or later stages, the teams should have a clear understanding of the entire process of generating web traffic, converting them into leads, and ultimately turning that lead into a customer.

Reporting throughout each stage of the buyer’s journey is the lifeblood of understanding if the alignment is working.  

While there are metrics that make sense for each team to look at, you need to make sure that when marketing sends a lead over to sales, they are hearing back from the team on whether or not that lead became a customer or not.

This will help the marketing team understand if they are bringing in qualified leads, and if the sales team’s process is working properly. This means having HubSpot and Salesforce working properly together and having customer information sync between the two.

HubSpot and Salesforce integration

One major tool that can help in making sure that both platforms are working together is the HubSpot-Salesforce integration.

This integration helps sync data between both platforms so that your team in Salesforce is able to see contact data that is collected in HubSpot, and for your marketing team in HubSpot to see sales activity happening in Salesforce, including when a deal closes.

Below is an infographic breaking down exactly what the responsibilities are for the marketing and sales team and how each platform fits into the process. 

Keep in mind that this is very high-level. Yes, there will most likely be overlap, and your marketing team might venture into Salesforce, and your sales team might be using some HubSpot tools to help sell better (as they should be, there are some great tools).

However, this is more to clearly identify which team is responsible for what, and how each platform can help.

HubSpot to Salesforce Smarketing Process

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