Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Joel Waggener

By Joel Waggener

Jan 21, 2020

Topics:

News Sales & Marketing Technology
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
News  |   Sales & Marketing Technology

Microsoft launches new Edge Chromium browser

Joel Waggener

By Joel Waggener

Jan 21, 2020

Microsoft launches new Edge Chromium browser

Everyone has a favorite, comfortable browser that just feels right. To most people, Chrome is that comfortable fit. In fact, as of December 2019, 65.40% of browser market share belonged to Chrome. The next closest browser is Apple's Safari, with 14.22% of the market share.

Microsoft Edge sits way below that at a whopping 3.47%. 

But Microsoft is looking to change that with its recent release of the Edge Chromium browser

It is available immediately for both Windows and macOS. Initially, Edge is being targeted at enterprise users of Windows and macOS, but consumers will be able to download and install it, too.

Microsoft is slow-walking this release to make sure all the bugs are taken care of before fully rolling it out to everyone this summer. It will eventually be part of a future Windows 10 update.

While it has some new features, it will initially be released without history sync and extension sync, which Chrome users are used to. However, addresses / contact info, favorites, settings, and passwords will all sync from the start. It will also have support for Chrome extensions.

Privacy is the name of the game

The new Edge is tackling privacy concerns head-on. Microsoft is counting on its robust built-in privacy controls to attract privacy-conscious folks. Google's Chrome always gets knocked for not allowing enough privacy control. 

Tracking prevention 

There are three settings of tracking prevention within Edge settings that help users avoid being tracked on the web — each one stronger than the next. On the strictest setting, some sites might not load properly.

Edge-privacy-controls

Private Browsing

When you use the InPrivate windows, your browsing data (history and cookies) aren’t saved on your device once you're done. This is basically identical to Chrome's Incognito mode.

Malware prevention

Edge comes with Microsoft Defender SmartScreen built in. It protects from phishing or malware websites, and from downloading malicious files.

The future is private and these big companies are catching on.

Google is phasing out third-party cookies and trackers in Chrome but not for another two years. Last year's big Firefox update included blocking third-party tracking cookies and cryptomining, by default. Safari has always been the go-to for the privacy concerned Mac user.

At the moment, this gives Edge Chromium a distinct edge over Chrome for privacy —and provides another option for Mac users. 

If you want to know more, read this interesting article from a Mac user who tested out the new browser.

Other features

Compatibility is key

Chromium allows Microsoft to bring its web browser elsewhere. It’s available on all supported versions of Windows, macOS, iOS, and Android.

4K streaming

Edge offers high definition media on Windows 10 with support for streaming Netflix in 4K Ultra HD, Dolby Audio, and Dolby Vision — all with caveats, of course. The Netflix Ultra HD plan along with other PC requirements is required.

Collections

Integrated with Office 365, this feature allows you to organize, share, and export images and content collected from the web to Word or Excel.

How will Edge Chromium compete with other browsers?

This will all depend on the openness of the marketplace to another browser. How many people feel the need to try out another browser if they’re perfectly happy with the one they use?

Every browser has its pros and cons. It just depends on what aspect is most important. If privacy is your main concern, Edge might be the right fit. 

Edge is no longer just the default browser for Windows 10. It’s now a viable option for all devices, on Windows and Mac. All this healthy competition between tech juggernauts is just going to create better web browsers as a result.

Microsoft is hoping Edge offers all the benefits of Chrome, but without Google having your data. And more and more lately, people want to keep their data close to the vest.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Drift report on pandemic fallout reveals seismic shift in marketing strategy

September 9, 2021
Paul D. Grant Paul D. Grant

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

August 6, 2021
Paul D. Grant Paul D. Grant

Why most marketing 'news' doesn't matter to inbound marketers

August 3, 2021
Liz Murphy Liz Murphy

Gartner: Slashed 2021 marketing budgets increases in-house ownership

July 30, 2021
Liz Murphy Liz Murphy

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

July 21, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Google punts third-party cookie ban to 2023 for 'responsible planning'

June 25, 2021
Liz Murphy Liz Murphy

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

Apple Mail privacy news spooks email marketers, newsletter creators

June 16, 2021
Liz Murphy Liz Murphy

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

You can boost LinkedIn posts and promote events, marketers

May 28, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Best times to post on social media in 2021 (new data)

May 19, 2021
Liz Murphy Liz Murphy

Deeper content engagement is up on desktop (new pandemic data)

May 7, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

What is the new HubSpot Operations Hub?

April 23, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy