Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How Marketing Automation Can Help You Save Time and Money [Infographic]

How Marketing Automation Can Help You Save Time and Money [Infographic] Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

April 10th, 2017 min read

Marketing automation has changed the way that digital marketers interact with visitors, leads, prospects, and even customers.

Through the use of automation, you’re able to save yourself time and money, while reaching your audience at the right time easier than ever before.

Don’t believe me? Brian Downard of BD Ventures and growth hacking influencer, Ehsan Jahandarpour identified that 78% of marketers say automation increases revenue and 75% of brands using automation see ROI in under 12 months.

In this infographic, Brian and Ehsan share how automating repetitive marketing tasks can give your more time to focus on other high value projects like developing new campaigns and offers that will focus on your audience’s needs.

You’ll may want to use marketing automation for the following activities:

Social Media Publishing

While every post and update on social media shouldn’t be automated, it’s a great way for your company to keep its social accounts active.

If you look at what the best brands are doing on social, you’ll notice they are always consistent with their social media activity.

So, if your blog is on HubSpot or a similar platform, take advantage of their auto-publish feature. This will keep your profiles up to date, without you having to lift a finger.

By automating your social media efforts, Brian and Ehsan estimate that you’ll save more than 6 hours per week.

Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason.

Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands.

Smart Content

People love personalized content.

In marketing, it’s a great way to capture your leads’ attention and show them exactly the content they’re looking for.

In fact, with 74% of people admitting their frustration with websites that deliver content that doesn't align with their interests, you can't afford to ignore this marketing technique.

Automation can deliver personalized content through adaptive CTAs, customized visuals, and personalization tokens that can be used in emails and website pages.

Here’s a look at how HubSpot implements adaptive CTA’s:

1) CTA for customers

Hubspot_CTA_for_customers

2) CTA for leads

HubSpot_CTA_for_leads

3) CTA for visitors

HubSpot_CTA_for_visitors

Here’s a look at how we use personalization tokens in our marketing:

personalization.png

And, it doesn’t hurt that personalized content and offers on average can increase sales by 20%.

Lead Nurturing, Lead Scoring, and Segmentation

Sending an email at the right time can make all the difference when closing a sale.

Depending on what stage of the buyer journeythey’re in, you can send them targeted emails that push them towards content and resources that will push them further down the sales funnel.

Lead scoring is great for this. With automated workflows, you can change a leads lifecycle stage or even trigger an email based on what score they’re at.

Other ways you can implementing marketing automation include post-purchase email series, content amplification, and incentive and loyalty programs. Check out the full infographic below!

9 ways marketing automation can save you time and money.png

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