In this infographic, Brian and Ehsan share how automating repetitive marketing tasks can give your more time to focus on other high value projects like developing new campaigns and offers that will focus on your audience’s needs.
Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason.
Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands.
Sending an email at the right time can make all the difference when closing a sale.
Depending on what stage of the buyer journeythey’re in, you can send them targeted emails that push them towards content and resources that will push them further down the sales funnel.
Lead scoring is great for this. With automated workflows, you can change a leads lifecycle stage or even trigger an email based on what score they’re at.
Other ways you can implementing marketing automation include post-purchase email series, content amplification, and incentive and loyalty programs. Check out the full infographic below!
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