Join Marcus Sheridan and Leaders Thriving With Endless Customers [Endless Customers Podcast Ep. 113]

This transcript has been generated by AI and not checked for accuracy. 

00:00:00:00 - 00:00:03:14
Melissa
the biggest challenge was just actually knowing how to

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Melissa
do things.

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Melissa
We believed in,

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Melissa
answering the questions.

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Melissa
But how did we do that?

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Melissa
And so really starting the coaching journey,

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Melissa
Was really a huge step forward

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Melissa
And when we switched that

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Melissa
our leads took off.

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Bob Ruffolo
You're listening to The Endless Customers podcasts brought to you by the team at impact!

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Bob Ruffolo
Ellis customers is the proven system to become the most known and trusted brand in your market.

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Bob Ruffolo
you want to start to learn the principles of endless customers and how you can implement them in your business, pick up a copy of Endless Customers, a national bestseller. Wherever books are sold.

00:00:35:01 - 00:00:43:01
Bob Ruffolo
Ready to start implementing endless customers in your business? Talk to impact about how our coaching program can help you implement endless customers to success.

00:00:43:01 - 00:00:53:22
Bob Ruffolo
And if you wanna experience endless customers in person, do not miss our upcoming conference. Endless Customers Live in Chicago March 30th through April 1st, 2026. Registration is now open.

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Bob Ruffolo
And now onto the show. Here's your host Alex

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Alex
Today's episode is something special. We're bringing you inside a fireside chat from Impact Live in Hartford, where Marcus Sheridan sat down with three leaders who are each at different stages of their endless customer's journey.

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Alex
You're going to hear from Kathy Ragan, the general manager and owner of Beau Ragan Roofing, who's been building Fearless content

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Alex
and consistency for more than six years now.

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Alex
going to hear Kevin Allison, VP of marketing at Ace,

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Alex
was pushing the boundaries of AI and automation to drive content adoption across his entire sales team.

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Alex
You're also going to hear from Melissa Busch, marketing manager at Superior Trucking Payroll Service,

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Alex
who's proving how even small businesses with Lean teams can see immediate wins

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Alex
with the right tools and clarity.

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Alex
Together,

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Alex
they talk about the challenges of getting buy in,

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Alex
the breakthroughs that made the biggest impact,

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Alex
and the lessons they've learned about staying consistent,

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Alex
curious, and committed

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Alex
along the way.

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Alex
So whether you're just starting to answer your buyer's toughest questions

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Alex
or you've been at it for years,

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Alex
this conversation will give you practical insights

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Alex
and probably a dose of encouragement

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Alex
keep

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Alex
going.

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Alex
Let's jump into the session.

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Marcus
Please introduce yourself. Tell us your name. Tell us your company. Tell us how long you've been on the endless customer's journey. Okay, we'll start with taffy. We'll go left to right. Okay?

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Taffy
Okay, so I'm Taffy Reagan, and our company is Bill Reagan Roofing Company. We have, we joined impact six years ago this month in 2019. Here. Really? Yeah. Oh.

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Marcus
That's cool. Yeah. I'm glad you came here.

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Taffy
Me too.

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Marcus
All right, Kev, what you got?

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Keven
Yeah. So I'm Kevin Ellison. I'm the vice president of marketing for A.S.. We're a technology company. Provide IT services, copiers, printers, telecom, those types of things. I've been on the analyst customers. Will they ask you answering those customers for eight years now.

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Marcus
Eight years. Great. Thank you. And Melissa.

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Melissa
My name is Melissa Bush and I am with superior checking payroll service. And like the name says we do payroll but specifically for checking companies. And we've been on the journey for about a year and a half.

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Marcus
Year and a half. Okay. All right. Good. Now here's what I'd love to know. So we got eight year six years and a year and a half. All right. Let's start with the good stuff. What was the biggest challenge you had within implementing Enlist Customers and if you overcame it how did you do it? We'll start with, you taffy again and we'll work our way over.

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Marcus
Your biggest challenge implementing enlist customers and how you overcame it. If you did, or at least attempted to do it.

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Taffy
Well, we started out with everybody bought in, so that was that was the easy part.

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Marcus
How'd you get everybody bought in?

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Taffy
Well, I read the book. My husband read the book, my husband's bill, and it just made sense. Go to Google, ask questions, answer those questions.

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Marcus
Right. How did you get everybody else bought in, though?

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Taffy
Well, we had a small team at the time. Okay. And so then, we we found a content manager and he didn't know anything about. He didn't even know content writing was a thing. He was a writer. He got approved through impact. So really our biggest challenge was getting him up to speed. And it took about three months.

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Taffy
But once he got it, he got it. And I truly believe he's probably the best content manager. That impact is produced.

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Marcus
So how long would you say it took your content manager to really get the wind in their sails?

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Taffy
Took about 8 to 10 months, okay, 8 to 10 months. And my my coach was Christy Pray. And he says like, okay, Matt, you got to start writing three pieces of content a week. And that was very challenging for him. Now he spits out content like it's it's nothing. So how.

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Marcus
How much he's able to produce now.

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Taffy
He does still continues to do three pieces of content a week. He manages our website. He got trained to do that. So he's overhauling our website right now, unfortunately, is not here because he's I wish he could have heard all of this.

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Marcus
Good great stuff. Taffy. All right, Kevin, what about you? Tell us what was your biggest challenge? I have a sense I know yours. And, how you've attempted to overcome it.

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Keven
Yeah. So I'd say it's probably, getting our salespeople to use content all the time. And I've sort of done an end run on them. What I've done is, they're they're. I'd say they're lazy. They don't know best practices. The CEOs bought in, marketing bought was bought in all the way. And the biggest problem is for them to be using content all the time.

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Keven
So what I'm using is I'm using AI to do an end run on them. And when I say that, I'm doing it. So let's say we put out content. We we now we're at the level of doing 35 blogs a month now because I have AI writing content in our style guide of our content manager.

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Marcus
Which, by the way, have you found that AI using your style guide has been effective from a search?

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Keven
And absolutely it ranks.

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Marcus
Traditional search in an AI search perspective.

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Keven
Yes it does. And so we come up in AI search. But I'm noticing that I'm going to have to bridge it off into doing AI content as well as or answer engine content, as well as SEO content. Yeah. And so what I've done is now I'm taking any of the objections. And so I'm taking solving business problems one at a time by creating AI agents or workflow automations like let's say them using our content, our content manager puts out a blog or, an email out every week that shows, hey, here's the ten pieces of content I created this week.

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Keven
Here's the videos that we've created. And so what we do is, since they're not posting it and they're not using it in, in their, daily emails, what I'm doing is using AI to automatically do that so they don't know best practices on how to post online. And I created a workflow automation in AI that in two minutes they have an email that comes to them.

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Keven
And what it does is on a daily basis, they get an email in their own voice and it writes content. And what it does is it gives them three different ways they can post it, and three, three additional hooks that they that are disruptive. And so now I've got 18 people of our staff, which I had zero. Well, I had 1 or 2 in our department.

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Keven
I was always posting, but now I've got 18 people in our organization and they're all posting on a daily basis.

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Marcus
Oh wow. That's a really, really smart all right. It's pretty advanced stuff. Maybe you could send that workflow to Stephanie to share so that she could potentially share that with this group.

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Keven
Because I happen to.

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Marcus
Like to see that. Maybe that'd be cool. Wouldn't it be cool? All right. It's pretty impressive. Yeah. That's, very cool. All right, Melissa, earlier on the journey here. So tell us about yours.

00:07:32:19 - 00:08:00:02
Melissa
Yeah, I would say, we were all aligned because there were literally only three of us that were working on at the time. I think the biggest challenge was just actually knowing how to do things. We believed in, asking, you know, answering the questions. But how did we do that? And so really starting the coaching journey, with Alison and Mandy and Janet helped for their website.

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Melissa
Was really a huge step forward of knowing exactly how to write and how to make things visually pleasing. So in that process, got a new website, I love it. It still has a lot of room to grow, which you've just shown me. But I think the biggest turning point for us was, zoom session that my boss, Mike had with you about the price tool, and we had a price tool, but it was confusing and it had too much information on one page.

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Melissa
And when we switched that for, you know, five pages with one question at a time, our leads took off. And, I remember the difference.

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Marcus
I remember he told me he's like, we're just not getting any leads at all. And I looked at the pricing estimator and I said, this is stinky. Let's fix it. And we fixed it and the results were almost immediate.

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Melissa
I would say.

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Marcus
That's the thing about self-service. There's no like ramp up time when it comes to most content and most campaigns. There's a ramp up period of time with self-service. It can be at 100% sure you're going to still adjust it, but like it can be fully rolling 0 to 90 first day that it's out. Which is why I'm so just obsessively passionate about this, because I see too many situations like this where Mike, you, Melissa, weren't getting the leads.

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Marcus
I see a simple fix. I'm like, you're overcomplicating it. Like many people do. It wasn't set up the right way. And then boom, now we're having way more success there too. You're getting how many leads versus now versus then?

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Melissa
Weekly. We're probably seeing on an average between 5 to 8.

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Marcus
And before you were seeing how many per like.

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Melissa
One, one. Maybe one.

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Marcus
Yeah. Thank you. Yeah. Give a round of applause, by the way, for making a shift. That was good.

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Keven
And Marcus, can I say something about self-service tools? So I've been here for so many of these events. Yeah. And yesterday when I saw you go through and I used to live here before going, oh, I've got a long list of things to do. Well, I'll do right. And even today I just got a whole bunch of them.

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Keven
But yesterday when you taking us. Well, in the last couple of days, you told us you have a GPT that can build us and show us what self-service tools do. And then you went and took the risk on trying to build a self-service tool yesterday, and you actually did it. And now I have no excuse because before I had to go back and I had to go find a vendor and I had to go figure out how I was going to build a self-service tool.

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Keven
But you showed us and you actually went soup to nuts. Now there's no excuse for any of us in this room not to be able to build out the self-service tools because we can do that because you just showed us how to do it. And that's, that's that was amazing yesterday. And so now I'm just going to go build all the rest of the self-service tools I need.

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Marcus
You're a builder, Kev. Yes. No not really. By the way, raise your hand if you've got ideas for a self-service tool right now that you're you're fired up to. Look at that. Look at you builders. That gets me all jazzed up. My man's like, flexing. Yes. Now, speaking of that, Melissa, you you you set us up perfectly for this, which is,

00:11:12:26 - 00:11:27:14
Marcus
And I'll have you have already answered it. What was the biggest move that you made that had a positive impact in terms of your journey? So for Melissa, it was the calculator, the estimator. Kevin, what was your biggest. And then Taffy, what was yours.

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Keven
On the self-service side?

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Marcus
No. Just anything you've done since you started that you like. You did it and you're like, Holy cow.

00:11:33:25 - 00:11:55:25
Marcus
the thing that you did that had the biggest impact so that it might have been a video series or it might have been a particular piece of content, or it might have been some type of self-service tool, or it might have been something you did with the sales team, but something that you did that had the greatest impact that you could say, wow, that really worked similar to what Melissa just said.

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Keven
Okay, so I was sitting here today in the audience and you were talking about advanced schema. Now, five years ago when I was here at these events, I met Native SEO. I can't remember his name, but, but,

00:12:16:02 - 00:12:16:17
Marcus
Franco.

00:12:16:17 - 00:12:40:28
Keven
Franco. Yes, yes, Franco, I I'm friends with him on Facebook. Anyways, Franco. And he actually built our schema code on our website. And when all of our content was hitting the first page of Google and it's still happening today, is that it still has the five stars that shows up and no other customer or no other, brands are out there that are showing except for maybe the best buys or the Amazons.

00:12:41:02 - 00:12:54:20
Keven
Yeah, because they have it. But I when I, when you saw that and you posted up there now I said, oh that's easy. All I have to do is go back and put into that event in that schema code. And I could probably drop it in to Claude and say, hey, Claude, take a look at the schema code.

00:12:54:25 - 00:13:21:03
Keven
Now, how do I put in the rest of it that I need for the rest of our pages? Because it's already there? You can oh, do that. But that was pretty amazing, because not only if we were at in the top three positions and search, which a lot of times we were or we were down at 9 or 10, we would get selected or by a user because they'd see those gold stars and immediately go, wow, there's nobody else here on the search with gold stars.

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Keven
And so yeah, that was that probably was pretty amazing. So just hearing that today. Very cool.

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Marcus
All right. Great. And I did not know that. So good on you and good on Franco as well. Taffy, what about you? Biggest, biggest win.

00:13:33:13 - 00:13:54:16
Taffy
Yeah, I'm just going to say I. So it's the basics. It's like being consistent with the content and watching that hockey stick. We got up to over 150,000 visitors to our website. We started at 235 or something like that. But even even though it like kind of started out really slow, it was every month we saw that growth.

00:13:54:17 - 00:14:13:01
Taffy
Yeah. And that was super exciting. And we did no other advertising. That was all that we did. And we were we were doing the same as selling. We're just doing the things we did, what our coaches told us to do, and, we kept the scoreboard. We had one made. We put it in between the videographers office and the content manager's office.

00:14:13:01 - 00:14:22:22
Taffy
And as we went through it, we check, mark it off, and until we were just like done with it. It was it's been so good. Yeah, it's been amazing. Absolutely amazing.

00:14:22:22 - 00:14:28:21
Marcus
That's great. And that is the model of consistency. Doing it. Day two like just over and.

00:14:28:21 - 00:14:29:29
Taffy
Over very.

00:14:30:02 - 00:14:56:10
Marcus
Very consistent. All right I want to ask you all one more question. And then and then I'll have you go back to your seats and thank you so much for sharing your experience with the folks in the room. Hopefully this is helping you all to just to see yourselves in these companies. If you had one recommendation that you can make to the businesses in this room, knowing what you know now versus where you started, what would that recommendation be?

00:14:56:10 - 00:15:01:11
Marcus
What would you say to them? I will start to have you. Do you have one?

00:15:01:11 - 00:15:32:14
Taffy
I do okay. I've thought about this a lot. When we started writing content, we we weren't writing local content. So we went global. We we were getting forms filled out from Canada. From Ireland. I've had pop out job applications come in from Africa. I mean, we were literally global. And, so my recommendation would be write local content, write, write the local areas that you service.

00:15:32:17 - 00:15:38:07
Taffy
Because that's where you're going to see your ROI. And otherwise you're going to get bombarded from the world wanting you.

00:15:38:07 - 00:15:38:18
Marcus
Yes.

00:15:38:18 - 00:15:45:26
Taffy
And we had somebody leave us a bad review out of Alberta, Canada, because we wouldn't come up and do a repair for her.

00:15:45:29 - 00:16:12:26
Marcus
Unbelievable. Come on Canada. All right. So, you know, it's funny, if you use that GPT, that, content idiot or title tool that I showed you the first day and you put in that your, such and such, if you're location based business, you put your areas, it will give you literally world class location based titles when appropriate.

00:16:12:26 - 00:16:17:14
Marcus
So great recommendation. Taffy. Kevin, you got one.

00:16:17:16 - 00:16:41:02
Keven
Yeah I would say it's more of a general sort of thing. And that would be be curious. Okay. And I say that because everything that you've taught us, it's I want to learn more about it and why it functions and everything. So it's, it's you've taught us how to be authentic about our brand. Right? So everything we put out in the way of content is, is that we want to be very authentic.

00:16:41:02 - 00:17:10:27
Keven
And that's, that's and that's where you get and build that trust relationship. But we should always be curious in order to learn more. And, I say that because I'm one of the older people in this room. And when I've now embraced AI much more than any of my associates or peers in my industry or even my company, and I do that because I'm very curious and I want to learn.

00:17:10:29 - 00:17:27:09
Keven
And if you saw when I go out on my walks in the morning or when I'm driving on my commute in the car, I'm having discussions with ChatGPT and she is always teaching me and I'm learning. And so it also should be applied in our businesses

00:17:27:09 - 00:17:46:01
Keven
that's where we need to also be hiring people that are curious. Okay. Because if we're hiring those people that are open minded and they're curious, we're going to get better team members as we go. And that's something that we had to be open minded in the beginning to learn from you about what we needed to do to get on this journey for endless customers.

00:17:46:01 - 00:18:08:20
Marcus
Well, and with that, you're a model of curiosity because you've been here is more than maybe anybody in this room. And yet you've told me multiple times this week alone, I got something today that I didn't previously have, and you're swimming in this stuff. So I really, really commend you for that. That's awesome. Yeah. Thank you. Melissa, bring us home.

00:18:08:23 - 00:18:39:11
Melissa
Yeah. So, my recommendation and of course I'm going to do a little disclaimer because I know that small businesses this is going to be really difficult. But be very careful of how many hats you give to one person. When I started this journey, I actually had three different hats. I was marketing, I was the inbound sales, and I was also still helping with operations and, getting deep work done, especially for marketing, content writing was very, very difficult.

00:18:39:14 - 00:18:40:14
Melissa
Yeah. And you were.

00:18:40:14 - 00:18:41:00
Marcus
Serving three.

00:18:41:00 - 00:18:56:23
Melissa
Masters. I was so through the process I've gotten rid of the operations and actually just three weeks ago, I'm excited that, we hired a sales person. So now I only have one hat freed. I.

00:18:56:25 - 00:19:05:08
Marcus
Oh, that is great. Let's give it up for our colleagues.

00:19:05:18 - 00:19:06:03
Marcus
All right,

00:19:06:03 - 00:19:11:18
Marcus
we always do the one thing, and I want to hear your one thing, which is everybody take a moment to write down.

00:19:11:24 - 00:19:32:10
Marcus
What is the one thing that you heard these three days that you're saying, I am going to do that. This is the commitment moment for you. Everybody's got to write one down. Please don't be too cool for school, right? Because if you write it, it's real. All right. Hopefully you've written down one thing. Who's got one that you're willing to share?

00:19:32:12 - 00:19:35:00
Marcus
Okay. Jim, what is your one thing?

00:19:35:03 - 00:19:45:02
Other Guests
Go back. Going back home and speaking with my CEO to get our sales guy and me in marketing on the same page so we can integrate sales and marketing.

00:19:45:06 - 00:19:56:05
Marcus
So good. Now I'm going to ask you a question that might be hard to answer, but I'm going to ask it anyway. Why is that a problem?

00:19:56:07 - 00:20:12:27
Other Guests
Well, right now sales and marketing are like two different silos. I have no idea what he's doing on his end, and I've been asking to get involved with sales, so I know what the questions are that our clients are asking, so I can create the content to help him make more sales.

00:20:12:27 - 00:20:30:24
Marcus
And of course, they need to have a particular type of meeting every week, which we all know as a revenue team meeting. That's right. Where you in that sales leader meet? Get on the same page. There should never be a surprise as to what is the content we're producing. There should never be a question as to whether or not it's helpful to sales.

00:20:30:24 - 00:20:46:18
Marcus
There should never be a question as to what we should be producing within marketing, because sales is telling us all the time, hey, in that revenue meeting, here's the things that I'm hearing. Here's the things I'm saying. Give Jen a round of applause. Good job Jen.

00:20:46:21 - 00:20:54:06
Marcus
All right buzz, you brought 12 people here this week, which was dang awesome sir. And hopefully those 12 are still here.

00:20:54:10 - 00:20:54:26
Other Guests
They are.

00:20:54:27 - 00:20:58:08
Marcus
Hi. Good. All right go team now. So first of all thank you to.

00:20:58:08 - 00:20:59:27
Other Guests
Impact for putting this event.

00:20:59:27 - 00:21:00:04
Other Guests
On.

00:21:00:09 - 00:21:07:01
Other Guests
Awesome stuff. This is it. Listen to the coaches follow the program. Don't think.

00:21:07:01 - 00:21:16:28
Marcus
Just do I love it. Don't think. Just do. What is the thing that you're most excited about? Just doing the thing that you're most excited about. Just doing the thing that you've heard a specific thing.

00:21:17:00 - 00:21:21:04
Other Guests
Specifically, pricing guide specifically?

00:21:21:04 - 00:21:31:20
Marcus
Yeah. Like an estimator. Yeah, 100%. Oh, I can't wait for that one. You're going to see some of them leads. All right, give it up for buzz and his 12 compadres.

00:21:31:23 - 00:21:41:23
Marcus
Build ax is awesome. Love me some, build ax. All right. Over here. State your name. Joan. What is Joan? Joan. Yes. Okay. Joan. All right. Please tell us, Joan, what is your one thing?

00:21:41:26 - 00:21:47:23
Other Guests
Prioritizing content, writing in the morning like we heard from Yael yesterday?

00:21:47:26 - 00:22:18:25
Marcus
So he was, like, the ultimate example of efficiency, wasn't he? Yes. Like, somehow he's doing 20 videos a month. He's doing three articles to four articles a week. But they're not just like, they're almost like mini books, right? I mean, heck, they were like 2500, 3000 words. So it was really, really aggressive what Steve was doing while still being a CEO of $150 million ish company.

00:22:18:27 - 00:22:28:08
Marcus
So how how for you, how will that be different than what you're currently doing? If you don't mind me asking, what will be the shift that you'll make?

00:22:28:10 - 00:22:42:19
Other Guests
Well, I think you're more creative in the morning. And I have been complaining about not having the time to write the blogs, and I'm like, the this guy can do it. I surely can do it if I'm just director of marketing. So prioritizing 730 to 933 days a week.

00:22:42:22 - 00:22:56:28
Marcus
Yeah, because I can tell you, you're smart. And Steve Shankar, I know that. I know that. Gonna get you on a round of applause. Yeah. It's true. You're smarter. All right, go ahead. State your name. What's your one thing?

00:22:57:01 - 00:23:23:24
Other Guests
Hi. My name is Haley from KCI Accounting and Payroll. And before I start, I want to say this is my third impact conference and the level of understanding and excitement like the difference from my first conference to now is insane. I'm so excited to come to these conferences, because I know that I'm going to take away such incredible information that's going to just change myself and my job, but not only that, but my coworkers, the company itself.

00:23:23:26 - 00:23:38:04
Other Guests
My one big takeaway is learning about schema advanced schema, because I've never understood what that was. And whenever I online shop, like your example with the MacBook, I would see, you know, the price in stock, the rating. And I'm like, oh, how'd they know? I wanted to see that? That's awesome. And I would just click it immediately.

00:23:38:04 - 00:23:42:08
Other Guests
So having that explained to me, wow. It just blew my mind. So it.

00:23:42:08 - 00:23:53:01
Marcus
Was helpful. I'm so happy about that. I'm so happy that you love Impact Live. Let's give it up. That was so good. That was so good.

00:23:53:01 - 00:23:58:14
Marcus
Now, as we close out, just, a couple final thoughts for you.

00:23:58:14 - 00:24:22:18
Marcus
when we started this. I said each one of us needs to have with ourselves and others. What was the word grace. We have to have grace. There is this tendency to leave and feel like, oh my goodness, all the things I saw, all the things I'm not doing.

00:24:22:23 - 00:25:01:27
Marcus
There's so much to do. I don't have enough people. How are we going to get it done? No one here is doing any of these things perfectly well by any stretch of the imagination. We are on a journey together that never stops, and that's okay. But one of the keys to this if you're going to be an effective CEO, head of sales, head of marketing, content producer, whatever it is is that you must have grace with yourself during a period of time, which there's this pressure of FOMO that is hitting us to try to stay in front of the market.

00:25:02:00 - 00:25:27:12
Marcus
I can tell you, based on the things that you have learned these three days, you know more than 99% of your industry. I promise you've got it. So now let's just knock them out one at a time. Start with that one thing. Don't do ten things from this. Start with one and then move to the two and know what your next 90 days is going to be.

00:25:27:14 - 00:25:53:11
Marcus
If you need a coach, make sure you get one. Have an accountability partner in your life. This is fundamental. This is critical. I have coaches in my life because I fall short. I also want you to remember why we do these things. This whole thing started for me because I was going to lose my home. I was going to lose this thing that my wife and I had been staying in for years.

00:25:53:11 - 00:26:11:22
Marcus
That was her nest, and the fear was so strong that it forced me outside of my comfort zone to start doing things a little bit differently. You know, at the end of the book, we call it the Pride Cycle and how oftentimes we we wait till we're in pain to do the little things that will lead to success and happiness and prosperity.

00:26:11:25 - 00:26:33:06
Marcus
And then when we get to prosperity because we're successful, we stop doing the little things that got us there. You coming? Here is an example of being on the right side of the pride cycle. Not saying you got it all figured out, and then going back and applying it, doing those little things again and again, coming back in six months because you see, oh my goodness.

00:26:33:06 - 00:26:58:11
Marcus
I wondered if I was going to get anything new this time. You were Maya. You were probably thinking that, am I going to get anything new this time? I know you were, and we all probably were. And look at that. It's like we just jumped five years in the last six. So have grace with yourself. Enjoy this period of time as a marketer, as a professional, I wake up every day really dang excited.

00:26:58:15 - 00:27:20:05
Marcus
I've never had more access right now in this feeling of being superhuman and getting more done than I've ever done in my life that's happening right now, and if we use the tools the right way, we will become more human, and at the same time, we're going to get more done and we're going to feel more creative, not less.

00:27:20:06 - 00:27:33:21
Marcus
We're going to be connected more with our audience, with our community, not less. That's what's possible. You've been great. You've leaned in. I am so proud of you. I hope you've enjoyed the experience. Give yourself a huge round of applause.

00:27:33:21 - 00:27:37:17
Alex Winter
Wow. That was such a powerful conversation from Impact Live in Hartford.

00:27:37:17 - 00:27:42:17
Alex Winter
What stood out the most was how different each of these journeys looked. Yet the common thread was consistency,

00:27:42:17 - 00:27:43:12
Alex Winter
transparency,

00:27:43:12 - 00:27:46:06
Alex Winter
and a willingness to lean into what buyers really need.

00:27:46:06 - 00:27:48:18
Alex Winter
Markus wrapped up the session with an important reminder

00:27:48:18 - 00:27:51:04
Alex Winter
you don't have to do everything all at once,

00:27:51:04 - 00:27:53:03
Alex Winter
so give yourself and your team some grace.

00:27:53:03 - 00:27:54:23
Alex Winter
Focus on doing one thing really well

00:27:54:23 - 00:27:55:28
Alex Winter
and then build from there.

00:27:55:28 - 00:27:59:17
Alex Winter
If you want to keep that momentum going. Download our free 90 Day Starter Guide.

00:27:59:17 - 00:28:03:22
Alex Winter
It's designed to help your team build the foundation and the buy in to create bold,

00:28:03:22 - 00:28:06:02
Alex Winter
transparent content that answers buyers questions.

00:28:06:02 - 00:28:06:27
Alex Winter
Honestly,

00:28:06:27 - 00:28:08:24
Alex Winter
and if you'd like to join us at the next event,

00:28:08:24 - 00:28:12:21
Alex Winter
visit endless customers.com/live to learn more and to register.

00:28:12:21 - 00:28:15:08
Alex Winter
As always, thanks for listening. I'm your host, Alex Winter,

00:28:15:08 - 00:28:17:03
Alex Winter
and we'll catch you on the next episode.