How Transparency Helped This Roofing Company Triple Its Growth [Endless Customers Podcast Ep.127]

This transcript has been generated by AI and not checked for accuracy. 

00:00:00:00 - 00:00:10:08

Jeffrey Linta

We want to be, you know, radically transparent. We want to talk about the things that other companies are uncomfortable about when we're able to be transparent. We win the trust of our community.

00:00:10:10 - 00:00:29:05

Bob Ruffolo

You're listening to The Endless Customers podcasts, brought to you by the team at impact and its customers, is the proven system to become the most known and trusted brand in your market. You guys start to learn the principles of endless customers and how you can implement them in your business. Pick up a copy of Endless Customers, a national bestseller wherever books are sold.

00:00:29:07 - 00:00:51:14

Bob Ruffolo

Ready to start implementing endless customers in your business? Talk to impact about how our coaching program can help you implement endless customers to success. And if you want experience endless customers in person, do not miss our upcoming conference! Endless Customers live in Chicago March 30th through April 1st, 2026. Registration is now open. And now onto the show. Here's your host, Alex Winter.

00:00:51:16 - 00:01:12:01

Alex Winter

Since 1948, Linda Roofing has been the go to roofer for Myrtle Beach and the surrounding communities. Not just because they can replace a roof or fix a leak, but because they built a process that's designed to build trust and take anxiety out of the entire experience. They focus on three big things. Transparent education, dedicated supervision, and real time project visibility.

00:01:12:06 - 00:01:31:22

Alex Winter

In this episode, our CEO, Bob Ruffolo sits down with the owner and president of Linda Roofing, Jefferey Linda, to hear about their journey with endless customers and how it's impacted their business. We're also going to hear from Lynch's videographer, Hugh Gore, about how content and video play such an important role in building trust with their customers. So let's not waste any more time and get right into it.

00:01:32:00 - 00:01:33:17

Alex Winter

Bob, take us away.

00:01:33:19 - 00:01:47:19

Bob Ruffolo

What's up Endless Customers community? I am jumping in here for Alex and I'm very honored to be with one of the absolute stars of the Honest Customers community. I'm here with Jeffrey Linda of Linear Roofing. And Jeffrey, thank you so much for allowing us to come in and film this episode here today with you.

00:01:47:20 - 00:01:53:07

Jeffrey Linta

Yeah. Bob, thank you for having me. Super excited to be here. And, yeah, to to just join and speak with you.

00:01:53:13 - 00:02:04:15

Bob Ruffolo

And then, just so everyone here knows, Jeff is just an incredible entrepreneur, and he's got an incredible story. Brand dive into that. And we're sitting here in your beautiful new building with this beautiful studio. It's really cool what you're putting together here.

00:02:04:16 - 00:02:13:10

Jeffrey Linta

Well, I appreciate that, Bob. Yeah. We just moved in here in April, so we're still getting our feet underneath us a little bit. And our new facility here, but super, super thankful, you know?

00:02:13:12 - 00:02:24:10

Bob Ruffolo

And so, Jeff, you were just telling me. And let's go into the story, how you became CEO of the company. And obviously it's been a while of the last three years for you. So if you can share your story with everyone, I'll be great.

00:02:24:10 - 00:02:35:17

Jeffrey Linta

Yeah. So, Winter roofing was originally Jeff went to roofing and construction, and, I grew up in my parents business, working for my mother and my father and,

00:02:35:19 - 00:02:37:07

Bob Ruffolo

Year old business. Yeah.

00:02:37:09 - 00:02:56:22

Jeffrey Linta

Started in Myrtle Beach and in 1985. And, was originally my grandfather and my father worked together in Mansfield, Ohio. So even dating back further, but here locally in Myrtle Beach since 1985 and, you know, my father was a general contractor. He did a little bit of everything, primarily roofing became his focus, but it was windows, siding, gutters, additions.

00:02:57:00 - 00:03:15:17

Jeffrey Linta

And I grew up working for my dad. So, you know, summers in college and after I graduated, coming back to work for him full time, did a little bit of everything from, you know, actually roofing for several years and, you know, doing additions, working on teams to eventually, you know, selling roofs. I always joke, I got promoted by a storm.

00:03:15:19 - 00:03:31:11

Jeffrey Linta

We had a storm in in 2018 and, we had so many calls, my dad said, hey, you know, you're going out and doing the repairs. Why don't you just go ahead and go up front instead of me going, and then we can try to manage some more of the calls a little easier. And I had a, I had a customer.

00:03:31:11 - 00:03:47:09

Jeffrey Linta

We really needed a new roof. Help them see that. And a buying a roof. And they said, hey, we'll think you're better at this. And doing repairs for us, we're going to have you start going and meeting with customers. And so, flash forward to 2021. I was doing the same thing for them. And unexpectedly, my dad got sick.

00:03:47:11 - 00:04:10:01

Jeffrey Linta

And so in 2021, after coming down with Covid, had complications, went into the hospital in November of 2021 and then, passing in February 2022. I'm so sorry. Thank you. And so it was a, it was a whirlwind experience. We're a much smaller team at the time. My mother, my father and myself and, just a few other team members.

00:04:10:03 - 00:04:36:11

Jeffrey Linta

We're on our team, and, you know, we're we're ran out my parents upstairs bedroom. And so, you know, dad, not being there created a lot of turmoil. I was trying to be there with him in the hospital while keeping the day to day operations of the business going was, was a little hectic. And so on the other side of that, after dad passed and trying to decide, how are we going to move forward, we decided to just drop all the trades outside of roofing to focus specifically on on roofing, to try to create clear systems, clear processes.

00:04:36:17 - 00:04:41:20

Jeffrey Linta

Now, we aren't EOS company and at the time decided to bring EOS in. After.

00:04:41:21 - 00:04:42:22

Bob Ruffolo

We love that you're doing us.

00:04:42:22 - 00:04:59:15

Jeffrey Linta

Yes. And learning from a business coach of mine that, I had met many years prior, and who had always suggested, hey, when when the time is right, this is something for you guys to look into. And so implementing EOS was a part of that process. But yeah, I got to see my father, and my mother owned the business.

00:04:59:15 - 00:05:21:21

Jeffrey Linta

And also how the business, you know, own them in some ways, as most the family businesses. That's kind of the environment. And so that was part reason we decided, hey, in order for us to grow, we need to focus more clearly on a trade. And we need to one specific trade. We need to implement processes, and we need to start to look for solutions on how to to grow and how to, to, to grow our brand awareness in the local market.

00:05:21:21 - 00:05:44:10

Bob Ruffolo

And so which, which makes a lot of sense. So, you know, when we talked a lot of times I wanted to enlist customers that they wanted to grow. Yeah. You know, what matters so much as having a great business, a great run business. Yeah. A business that has some valuable that customers actually care about and want. And I think that's what's been the key of your success is and I'm sure EOS helped with that.

00:05:44:10 - 00:06:00:12

Bob Ruffolo

Yeah. What are we going to focus on? What are we going to be the best in the world, and how are we going to optimize everything we're doing around that? Yeah. You have the best warranty. Yeah. For for anybody in the Myrtle Beach area, which is important. I mean, people are buying a roof, a very expensive investment.

00:06:00:14 - 00:06:17:14

Bob Ruffolo

They want to make mistakes. Yeah, they want to make sure that they're protected. So, you know, I think as we look at just like you can't put lipstick on a pig. Yeah. Like you can't. Great marketing is not going to fix a bad business. Yes. And you first come in in 2022. Everything was just like crazy in your life.

00:06:17:14 - 00:06:25:02

Bob Ruffolo

And you got focused in your business. And then what you've done is just absolutely incredible. The business that you're building, you're still really early in this journey. It's incredible to see.

00:06:25:04 - 00:06:50:15

Jeffrey Linta

Well, we're learning every day. Super thankful for the people that we have on our team, for the guidance that's around us. And, you know, when it comes to building an amazing product that's got to be at the forefront. Yeah. And so us narrowing down, hey, how can we offer something unique that our competitors don't. And ultimately that looks like us offering our own in-house warranties, that allows us to offer longer extensions for those warranties.

00:06:50:15 - 00:07:06:14

Jeffrey Linta

We have more control over the process and ultimately more protection for our home owners. We you know, we see that as an opportunity to say, hey, if I were a customer and I'm buying a new roof with if I have the knowledge of a roofer behind the scenes and I have the desire of a customer, how can I meet both of those?

00:07:06:14 - 00:07:14:17

Jeffrey Linta

I know that me, for us, providing those warranties will provide more protection for our homeowners and ultimately be able to offer something that our competitors don't.

00:07:14:17 - 00:07:24:01

Bob Ruffolo

That's great. That's great. So so all right, so 2022 audio is walk me through what was on that video and how you saw it. Endless customers fitting into that. Yeah.

00:07:24:03 - 00:07:38:22

Jeffrey Linta

So you know our ten year vision is in regards to just revenues to be a $30 million business. That looks like serving 1500 independent homeowners on an annual basis. And so, that's a that's an ambitious goal. And.

00:07:39:01 - 00:07:45:02

Bob Ruffolo

How big was a company you say was just a handful of people? So when you when you set that, that core target. Yeah. How big was the company?

00:07:45:03 - 00:07:54:03

Jeffrey Linta

So at that time we were surveying around 250 homeowners a year. Yeah. And we had six people on our team. And so.

00:07:54:03 - 00:07:55:17

Bob Ruffolo

So it's three years later. Where are you now?

00:07:55:17 - 00:08:11:17

Jeffrey Linta

And so three years later now, we'll be around $8 million in revenue, and we're going to serve, we should serve around 450 people this year just in our replacements. Including our repairs, it'll be more like. It'll be more like 1112 hundred people.

00:08:11:17 - 00:08:20:17

Bob Ruffolo

That's that's. Yeah, impressive growth. But it's also manageable growth, right? You're not grown too fast. You're still able to deliver what you're promising to all your customers. Yeah. The high level.

00:08:20:18 - 00:08:22:10

Jeffrey Linta

Yeah. Absolutely. Absolutely.

00:08:22:14 - 00:08:26:09

Bob Ruffolo

I had had we see endless customers fitting into that model.

00:08:26:11 - 00:08:44:17

Jeffrey Linta

Just one of the biggest realizations I had is we have an amazing product. Our customers are incredibly happy with our services. We've got people that are going out of their way to leave us reviews to recommend us. Yeah. Not enough people know who we are. And so, you know, how can we continue to build brand awareness, build a presence?

00:08:44:18 - 00:08:54:17

Jeffrey Linta

Yeah. And, be known in our market as a market leader. Yeah. And so, wow, I grew up in the roofing industry, and I know roofing and then have those answers.

00:08:54:17 - 00:09:10:18

Bob Ruffolo

Yeah. Well, and when you started this journey, I mean, what would you, if you had to estimate. Okay, it's there's a lot of competition in this area. We're talking a little bit. Right. A lot of competition. If you were to say where would you rank in terms of when you started in 2022, were you the the top ten or would you maybe your last night?

00:09:10:18 - 00:09:12:09

Bob Ruffolo

It was just that, yeah.

00:09:12:11 - 00:09:26:14

Jeffrey Linta

In regards to companies. Yeah I'm always going there. Yeah. In regards to market share, I would put us I would put us top ten. Definitely top 15, but closer to top ten. And you wrote significantly. Yeah, I would say we're definitely in the top three.

00:09:26:14 - 00:09:46:11

Bob Ruffolo

Yeah. Without a doubt. I mean, you can go online, you see the reviews, you see what people are saying, like in the rankings. It's incredible. You definitely are positioned as is definitely, I would say probably a top two based when I saw both. Yeah. That's incredible. Yeah. That's great. So so endless customers. That's that was the goal is to get more known, get more trusted, get more customers.

00:09:46:13 - 00:10:03:15

Bob Ruffolo

You've done a lot of that. And against, had a great company was it was really just fuel for that. Well, the first thing is you pride in your journey was build your marketing team. So talk to me about that. That was probably a big investment for you because probably scary, right? Yeah. You're also probably young. You probably were like, oh, I'm gonna take out whatever risk type I possibly can.

00:10:03:15 - 00:10:13:16

Bob Ruffolo

But yeah, but it paid off. It paid off for you. And it was certainly, I'm sure a scary moment to start investing and adding all these new people. So talk me through that.

00:10:13:16 - 00:10:41:14

Jeffrey Linta

And so I have a story that I believe a lot of business owners share is that I try to outsource marketing and hire agencies, bring them in, and ultimately it ended up being not effective. And so, you know, trying to work with different agencies, trying different approaches and eventually getting to the point where, you know, I'm not sure what that next solution is and discovering they ask you to answer, reading and really resonating with that messaging, saying, I believe that we could do that really well.

00:10:41:16 - 00:10:46:00

Jeffrey Linta

And so that was really the starting point for us to, work with impact.

00:10:46:06 - 00:11:01:14

Bob Ruffolo

Yeah. Well, I mean, and you're just you're you're such a good guy. I mean, you can just tell by I'm sure everyone watching is like, you can tell Jeffrey, just, like, really good guy. He means well. And I think that's the, approach you brought to every piece of content you created. I just want to be honest. I want to be transparent.

00:11:01:19 - 00:11:16:08

Bob Ruffolo

I want them to know because I don't want them to make mistakes. So I want to educate them. It's right. The first thing on your home page, you talk about, we're going to be the most educational roofer that you ever meet, right? Yeah. And, you take that very seriously. I think that that has shown every piece of content.

00:11:16:08 - 00:11:18:11

Bob Ruffolo

And I think you definitely educated the market more.

00:11:18:13 - 00:11:37:02

Jeffrey Linta

We want to be, you know, radically transparent. We want to talk about the things that other companies are uncomfortable about. Yeah. Shine a light on the things homeowners really want to know the answer to, you know, price, how much that's really going to cost me. You know, why aren't contractors talking about their pricing? Yeah. And so when we're able to be transparent, we win the trust of our community.

00:11:37:02 - 00:11:59:16

Jeffrey Linta

And ultimately, if someone doesn't align with what is that we have to offer, we we're not trying to hide the way that we do business. We want everyone to know that. So that way we can work with people who are saying, hey, I see lenta as the right option, you know, and even sharing content like, hey, when we're not the right fit, sharing content, saying, these are the times that winter roofing may not be the right fit for you and so communicated at the cheapest.

00:11:59:16 - 00:12:11:23

Jeffrey Linta

Exactly. Yeah. And so, you know, communicating it at that level of transparency, we have seen has built, trust in our community that we're going to tell them the truth, even if it doesn't necessarily benefit us. Yeah.

00:12:12:01 - 00:12:24:04

Bob Ruffolo

And we were just talking about a possible addition for your home page, how you share that a little bit. Yeah, of course I would. I would love to see you guys right on in your here area. Had the link we talked about this all the time and I list customers and market share. He says this on stage all the time.

00:12:24:06 - 00:12:41:12

Bob Ruffolo

You know, you have to address why some companies are so expensive and why some are so cheap. Yeah, especially in a market where you have probably hundreds of competitors. I mean, you have the bigger companies that you probably compete with more directly, and then you have lots of people that are just one person with a truck. Yeah. You have a lot of people and I don't think you think it's the right way.

00:12:41:15 - 00:12:56:19

Bob Ruffolo

Yeah, you guys do things the right way, and that is not the least expensive way. So I'd love to see a write in your hero area, get your free estimate. And right below it why some companies in this market are so expensive and why some are so cheap. Yeah, go over there and just. And then you can explain warranty.

00:12:56:19 - 00:13:16:18

Bob Ruffolo

You could explain quality materials. You can explain the talent that you bring on. Yeah. The way you treat your employees because that is something that's important to people and, and how you are always on time and and but not just like position you but why companies that are more expensive. They offer these things that are valuable. Yeah. And if you don't have you know, we've all had bad experiences.

00:13:16:18 - 00:13:18:07

Bob Ruffolo

You can easily connect people back to that.

00:13:18:11 - 00:13:43:02

Jeffrey Linta

Absolutely. There's a huge range when it comes to to pricing and what's out there. You know, from extremes of ownership by, by large private equity groups to where pricing and the close rate really becomes their leverage to grow as an organization. To the gentleman that's just getting started than that, while they have the best of intentions, may not be making the right decision for their business, for them to be around to help you later if something arises.

00:13:43:05 - 00:13:51:11

Jeffrey Linta

And so understanding, you know, the balance between those two extremes, is important for homeowners to know, and we want to educate them on topics just like what you're talking about.

00:13:51:11 - 00:13:59:00

Bob Ruffolo

So you're producing a ton of content. And we're seeing this beautiful video studio, and you have your vlog right over here. Yeah. So talk to me more about your team.

00:13:59:02 - 00:14:13:22

Jeffrey Linta

Yeah. So our marketing team specifically. Yeah. So, yes, our marketing director, Scott, does run all of our advertising in-house. Who? Our videographer, who also runs our social media. He's creating all of our content for our YouTube channel, the Roofing Resource channel, and.

00:14:13:22 - 00:14:16:19

Bob Ruffolo

He does an amazing job. Your videos are just fire, dude.

00:14:16:21 - 00:14:26:15

Jeffrey Linta

Absolutely, absolutely. And as well as Jesse, our content manager, who is who is doing our written content, who is looking at our web page and helping us to optimize.

00:14:26:17 - 00:14:29:21

Bob Ruffolo

And you're producing about how much content, given week or given month.

00:14:30:03 - 00:14:40:20

Jeffrey Linta

Yeah. So, per week, three written articles, three long form, an, excuse me, three short form and two long form in regards to video, is where we're at at this moment.

00:14:40:20 - 00:14:49:15

Bob Ruffolo

And that is a lot. And I'm we talk about why it's so much. But from your own words, why is it so important to be creating this much content that that cadence?

00:14:49:20 - 00:15:06:00

Jeffrey Linta

I would say the main reasons it's so important is frequency. When we've got a following, we want to stay top of mind. We want to continue to add value, but also to test what do people really want to know about. Yeah. And so once we start to gain traction with the piece of content, we're able to say, hey, why did why were people interested in this?

00:15:06:00 - 00:15:16:22

Jeffrey Linta

What problem do we saw? What what did we answer. Yeah. And then how can we iterate that? How can we answer more questions like that. And so, you know, as for the testing as well as for, frequency to make sure we stay top of mind and.

00:15:16:22 - 00:15:31:09

Bob Ruffolo

You have hundreds of articles per 100 videos at this point, they pretty much answer as many questions that you could think of at this point that buyers would have before buying a roof. Yeah. And you probably still have a backlog of like, hey, we need a piece of content that's a piece of content as we went, oh yeah, have video on that.

00:15:31:09 - 00:15:40:16

Bob Ruffolo

So it really just never ends. And obviously the most efficient way to do that is just bring all that in-house. And you just can't do that anywhere near as efficiently as having an in-house team could do it.

00:15:40:18 - 00:15:59:10

Jeffrey Linta

Not answer the questions really well. You know, that's what we've seen. And so with the industry knowledge. Yeah, which takes real time and investment and creating a process around capturing all that knowledge. And when it comes to content, you know, it's not like you said, we have hundreds of articles. We're not short of ideas. Yeah. We've got plenty more.

00:15:59:10 - 00:16:06:05

Jeffrey Linta

It's just about choosing those right next things to talk about and then capturing the knowledge that we have here, you know, with our with our experience in the market.

00:16:06:09 - 00:16:14:00

Bob Ruffolo

So what ones have you seen with with content? I mean, people found you and said anything to you about the content you produced. Yeah.

00:16:14:02 - 00:16:20:19

Jeffrey Linta

People mentioned to me personally, you know, all the time that they, they see us more and more frequently, that our presence has absolutely grown.

00:16:20:22 - 00:16:27:10

Bob Ruffolo

And because you're in a lot of the videos. Yeah. Which is, I think, really important that you actually have the face of the copy is sitting here educating us. That's awesome.

00:16:27:10 - 00:16:44:02

Jeffrey Linta

Yeah. Just, you know, going first and figuring out what is this going to look like for, for us as an organization, just because we didn't have anybody to to spearhead that effort. So, that was the objective is to figure out what this might look like. And then to, you know, bring team members on that are much more effective than myself in their roles.

00:16:44:03 - 00:16:51:09

Bob Ruffolo

Yeah, that's great. Yeah. Good. And so what other words have you seen? So how about you've obviously used a lot of this content as part of the sales process. Yeah.

00:16:51:11 - 00:17:08:15

Jeffrey Linta

So in the sales process and it helps to speed up our sales cycle, you know, there are certain questions that homeowners always ask. Yeah. So finding a way to present that information before we ever get out there to get those questions answered, has helped build trust for those customers and customers that are learners that that want all the information.

00:17:08:15 - 00:17:15:22

Jeffrey Linta

They love those resources because they're then able to be educated to make a decision when we arrive. And it's just helped make the process smoother.

00:17:16:00 - 00:17:22:04

Bob Ruffolo

It's incredibly we done all this in three years. I mean, you really reap. I mean, you built the entire company in three years.

00:17:22:06 - 00:17:41:01

Jeffrey Linta

Well, we've got a foundation that my mother and father sat that, that is incredibly valuable. They have done amazing, amazing, amazing things for this community, and I'm just thankful they get to continue the hard work that they've done. And so this is just a next step for us to, to grow, provide really amazing quality work.

00:17:41:03 - 00:17:46:17

Jeffrey Linta

And this is just been a vehicle for us to reach more people, create more value for our team here and to serve more people in our community.

00:17:46:17 - 00:17:52:07

Bob Ruffolo

That's great. So what's next for you? Like, what's the next 2 or 3 years look like for London Roofing and for you personally?

00:17:52:12 - 00:18:07:04

Jeffrey Linta

Yeah. For us to, to continue to grow in this market, we specialize as a residential roofing company. So we want to continue to grow and residential roofing, we want people to know who we are, to see the unique things that we offer here, and ultimately provide more value.

00:18:07:08 - 00:18:25:02

Bob Ruffolo

Yeah. And you were very honest with me, like, hey, Bob, like we're still on the on this customer journey. Yeah. We are not at our goals yet. Yeah. And it is a journey. It takes time. You have to work at it. And being the being the most known and trusted brand in your market, especially in a competitive market, might be the most recommended brand.

00:18:25:02 - 00:18:43:10

Bob Ruffolo

The most known brand. That takes time. But yeah, you're doing it and you're staying consistent to it. I know you guys are continuing your playing sessions. You guys are working together as a team. Yeah. You have your backlog of content. Continue that going. So, you're well on your way. And we were looking at your competitors benchmark say to and you're flying into the ranks too.

00:18:43:10 - 00:18:46:00

Bob Ruffolo

It's going to be incredible. I can't wait to see what you guys accomplish next year.

00:18:46:00 - 00:19:05:00

Jeffrey Linta

Yeah, I'm excited as well. And you know, we are gaining momentum. And it's just it's been exciting. You know, it's been exciting to be a part of this. And I'm excited to see what will what will come of the work that our team has done. And like you said, this really, really takes time. And by time, you know, years of building a brand.

00:19:05:02 - 00:19:30:00

Jeffrey Linta

It's not something that happens overnight. So that can consistent commitment to doing something for your community, providing value, answering questions, being being radically transparent is what, over a period of years is what's going to allow us to to be seen, not look at me. But hey, here's something that I think might be valuable to you, and that consistency and repeated behavior over years and years, is what's helping to build us as the most trusted brand in our market.

00:19:30:03 - 00:19:44:04

Bob Ruffolo

And I hope you guys can use the scorecard to as we're going through, it's like, can we still be addressing price better? I think the answer is always yes. Can we have more tools, our website that can address price better and get better estimates? They're going to work in that use match. You got you started with HubSpot a year ago.

00:19:44:04 - 00:19:56:15

Bob Ruffolo

You're still getting your whole tech stack up and going, that's new for you guys and absolutely same that I'll takes off. Your website can continue to be out there so much more you guys can do. Yeah. By staying focused on on the principles of honest customer. So yeah. Great.

00:19:56:16 - 00:19:57:04

Jeffrey Linta

Yeah.

00:19:57:04 - 00:20:01:15

Bob Ruffolo

Absolutely awesome. And you're just tell us a little about your family tonight. You're such a good family guy.

00:20:01:19 - 00:20:19:01

Jeffrey Linta

Yeah. So my son Grady, he's a months old now. Horrible. Oh, man. It's been amazing. He's our first. So learn a new things every single day. It's just given me a a new lease on life and a new view of the world. And, you know, I've done more reflecting I think I've ever done, just since my son has been born.

00:20:19:01 - 00:20:37:05

Jeffrey Linta

And so it's been incredible, man. I got to see, even recently, some photos of my father with me, you know, at nine months old, wearing the old Jeff Winter roofing construction logo. And then we had a myrtle beach home show earlier this year, and I was with creating my son us. Let's just wearing our, winter roofing gear.

00:20:37:05 - 00:20:48:21

Jeffrey Linta

And, man, just getting to think back, you know what? What was dad thinking at the time and what was he experiencing? And, you know, it's just given me a new viewpoint and perspective. And so, it's been a it's been a joy to just grow as a family.

00:20:48:21 - 00:20:52:00

Bob Ruffolo

I wish I met your dad. I'm very sure he's incredibly proud of you.

00:20:52:02 - 00:20:54:19

Jeffrey Linta

Well, I hope so. I hope so, yeah.

00:20:54:19 - 00:20:56:14

Bob Ruffolo

And, it's great to be CEO of this company.

00:20:56:14 - 00:21:12:14

Jeffrey Linta

Someday I will see. Well, I guess you will see. You know, if it's something, if that's something that he's interested in, I would love to, you know, just walk with him. And that would bring me a lot of joy. And if he's in pursuit of different things, that would be incredible. You know, that would be incredible.

00:21:12:14 - 00:21:30:12

Jeffrey Linta

And so, you know, there's so many ways to just to just, gain that gain value from life. It it doesn't have to be in business as a vehicle. But I, I personally believe the just vehicle business is a vehicle for people to grow as people, not just to be better servants to their community, but to be better fathers and husbands.

00:21:30:12 - 00:21:45:12

Jeffrey Linta

And you know, when we can learn accountability and teach it and we can, you know, be passionate about the work that we do, then we're going to be a better part of all of those different aspects of life, you know? So I believe business is a vehicle to help people grow and and to just create value around them.

00:21:45:14 - 00:21:49:19

Bob Ruffolo

Since 2022, the company has obviously grown a lot. So tell us how the company has grown.

00:21:49:20 - 00:21:56:19

Jeffrey Linta

Yeah. 2022 the number of customers we serve was right around the the 600 mark. And so.

00:21:56:19 - 00:21:58:04

Bob Ruffolo

About how many employees that you have back then.

00:21:58:09 - 00:22:05:23

Jeffrey Linta

So we had, six, right about six. I might have been seven at the time, but and three of those, including my mother, my father and myself. Oh. So.

00:22:05:23 - 00:22:07:08

Bob Ruffolo

Yeah. And today.

00:22:07:11 - 00:22:12:08

Jeffrey Linta

Yeah, we've got 21 employees, and, we're going to serve right around 1100 people this year.

00:22:12:09 - 00:22:13:23

Bob Ruffolo

That's incredible. Yeah. That's incredible.

00:22:13:23 - 00:22:20:19

Jeffrey Linta

Yeah, yeah, it's been an amazing journey. It's crazy how how many more people we've got to reach in this community. And it's been a joy.

00:22:20:21 - 00:22:35:09

Bob Ruffolo

All right, so you read, they ask, you answer, what's the previous name for this customer? So I was sure it's been renamed. And you decided not to do this just on your own. So you read the book, it made sense to you, but you decide to now go with coaching, through impact. So tell us why you made the decision.

00:22:35:09 - 00:22:37:00

Bob Ruffolo

And tell us about your experience working with our team.

00:22:37:02 - 00:22:57:16

Jeffrey Linta

Yeah. I mean, there's several reasons. And one of those things is, I mean, you don't know what you don't know. You know, you can read this single independent resource, but there's so many layers to actually applying those principles and bringing it to life. You know, having that third party accountability to say, hey, you know, it's easy without that to go a little ways, not see the results you're looking for and change direction.

00:22:57:21 - 00:23:12:16

Jeffrey Linta

But having that accountability, someone that's coaching you saying, hey, this is the right course, you're just not where you need to be yet. There's absolute value to that. And so that was definitely value before us. And also gaining that extra layers of insight as to what the application of these principles really look like.

00:23:12:21 - 00:23:27:19

Bob Ruffolo

Yeah. And, you know, it's a lot of companies know the book traction goes. Yeah, a lot of companies will say, okay, I can read that book. That makes sense. I could do this on my own. And they never actually get the benefits of it because they don't know what they don't know. Yeah, they miss things unless customers are very, very similar.

00:23:27:19 - 00:23:43:00

Bob Ruffolo

So, Chris used to say, okay, listen, if we're going to do this, we're going to do it right, and we're gonna go all in on it, and we're gonna make sure that we minimize as much opportunity there is to fail and just do it the right way. Yeah. So and you worked with, our team, Brian and Lindsay.

00:23:43:00 - 00:23:44:22

Bob Ruffolo

Yeah. So tell us the experience you had working with them.

00:23:44:22 - 00:24:03:03

Jeffrey Linta

Yeah. They're incredible. In so many ways, just from their technical understanding and so many layers deeper than than I do, as well as their just ability to coach our team to help us make decisions on, on who to hire, who to bring on, how to hold them accountable, what their roles look like. And all those things were answers I did not have.

00:24:03:03 - 00:24:08:14

Jeffrey Linta

And so they were there incredible coaches and very available to me. And they were just awesome to work with.

00:24:08:14 - 00:24:20:22

Bob Ruffolo

And that's great. And so just described the working relationship. So obviously, yes, coaching sessions is trainings. What was it like when they were working with you? And it was like when they were working with your your marketing team. Yeah.

00:24:21:00 - 00:24:36:09

Jeffrey Linta

So working with me, it was more of a high level. What are the independent teams working on? You know, do does the coach feel like our team member is having the success that they should be having? And then us really curating? Hey, if not, then what are the steps we're going to take to get them up to speed?

00:24:36:11 - 00:24:58:01

Jeffrey Linta

And if they are, how can we continue to improve and to optimize that? And then on the independent level, as those relationships were technical and strategic coaching on, hey, what is your role specifically doing? What is the best way for this to be effective? And really, how can it be measured? All great marketing is measured. And so, how can we measure as much as possible and put a number to the investments that we're making?

00:24:58:07 - 00:25:06:22

Bob Ruffolo

So, Jeffrey, tell me about the content you're creating. What topics are you talking about. So we know the big five. And yeah, that's primarily what your you're doing for your content strategy.

00:25:07:03 - 00:25:27:14

Jeffrey Linta

Yeah. It's some of the most, impactful articles we've written are articles comparing some of the most used products in our market. And so we're a big Jeff market. And the shared goal is a very popular one. And so that's comparing that to all of the different shingles in our market. And so those have been the one that gained the most traction for us because people want to know what are the problems with GF.

00:25:27:16 - 00:25:50:22

Jeffrey Linta

What what what about GAF versus Atlas pristine pinnacle, what really are the benefits and negatives to using either shingle because yeah, neither is perfect, but being transparent enough to really call out the the things that work well for even the shingles we install and the things that that they don't work well for being transparent. People trust that content and ultimately has been super valuable for us to.

00:25:50:22 - 00:26:04:10

Bob Ruffolo

And you're measuring how you're measuring how many people are reading these articles, how much, revenue might be coming from these articles? How much these articles being brought up in sales conversations like I saw this. Were you surprised that people cared that much about different types of shingles?

00:26:04:10 - 00:26:28:13

Jeffrey Linta

Yeah. Part of me was absolutely to say, hey, people are really going deep. And also to recognize myself as a buyer, that's the type of buyer that I am. So I could resonate with, someone who is going to say, hey, I want to like, get an understanding before I make a decision. And so, you know, very much what you teach is that 80% of the buyer's journey is had before a salesperson has ever communicated with.

00:26:28:18 - 00:26:35:11

Jeffrey Linta

I am that buyer. Yeah. And so if I'm calling somebody, I'm almost ready to buy. And I believe that really is true for a lot of buyers.

00:26:35:11 - 00:26:45:04

Bob Ruffolo

That's great. That's great. And then also topics that we were able to talk about price. So how are you addressing price. Like what were some maybe particular articles or piece of content around that.

00:26:45:06 - 00:27:04:09

Jeffrey Linta

Yeah. We're communicating about price as much as possible. Whether that's pricing by products, or material type, like metal roofs or standing seam cedar tile or even versus repairs, things that may seem more nuanced. And so, you know, initially it felt like a challenge to, hey, how do we pin that down? Right? How do we put a number to that?

00:27:04:13 - 00:27:14:21

Jeffrey Linta

But ultimately we give pricing to our customers. So we need to use that same context to provide that information online. And so it it's definitely been valuable for us being willing to communicate those numbers.

00:27:14:23 - 00:27:18:02

Bob Ruffolo

Jeffrey, thanks so much for having us since this is an awesome conversation. Appreciate your body.

00:27:18:02 - 00:27:21:23

Jeffrey Linta

Yeah. Thank you so much, Bob.

00:27:22:01 - 00:27:40:11

Bob Ruffolo

So here an impact. And within this customer system, we also talk about the importance of having an in-house videographer. And that's how it makes the magic of seamless customers happen. Especially we're talking about the second pillar. Show what others are not willing to show. And I'm here with one of the top videographers in the entire in this customer's community.

00:27:40:16 - 00:27:43:10

Bob Ruffolo

My friend here from from left, the roofing here. Welcome.

00:27:43:13 - 00:27:44:23

Hugh Gore

Hey, nice to be here. Thank you.

00:27:45:01 - 00:28:08:15

Bob Ruffolo

So here we're going to talk really more for videographers today. And, you know, getting into, internal marketing team, and, embrace the on this customer system. So let's start here. You saw job posting. You have a history of being in video and videographer. What did you notice about the position that made you want to take a position like this?

00:28:08:15 - 00:28:26:16

Hugh Gore

Yeah. So kind of before starting here and everything and just kind of getting into more of a marketing role as, as a videographer, came more from a journalism background as far as just a lot of advertising as well with like TV commercials and stuff. So more of like a advertising based, background is what I had.

00:28:26:16 - 00:28:46:05

Hugh Gore

And so I kind of wanted to step out of that and lean more in towards a better way of doing videography. That wasn't just 32nd ads all the time. And came into this role. I knew Jeff and everything, just, growing up and everything. So I kind of knew a little bit of, what to expect out of this role just as far as talking with him and everything.

00:28:46:05 - 00:29:07:10

Hugh Gore

But, really, the whole process, the interview process that I had going into this was, getting more and more knowing about this impact that he was using everything like that. And I was like, okay, this is interesting. I got to meet Lindsay that way. Through the interview process. So, yeah, right before I started, I was kind of understanding where this place was trying to go with, marketing.

00:29:07:12 - 00:29:15:18

Bob Ruffolo

So. So what did Jeff say to you during the. I guess he was recruiting you at that point. Yeah. What was he saying? Hey, I need somebody to come in, and. And this is what we're trying to do here at, like, the.

00:29:15:22 - 00:29:34:09

Hugh Gore

I came into it definitely with a mentality of like, this is just going to be a lot of ads, a lot of promo. And he went more of the listen, we want to be as educational and transparent as possible. And that's where I was trying to get to. As far as a videographer role, telling more of a story and educating people.

00:29:34:13 - 00:29:55:18

Hugh Gore

I think more of just like being able to help people understand what they're getting into, especially with roofs and everything. Yeah. Starting here, I had no idea. No clue at all about roofs or just the systems, materials, everything like that. So I was learning as much as, you know, customers were, which I think kind of helped me as far as understanding what to look for in content.

00:29:55:20 - 00:30:14:21

Bob Ruffolo

And that's often a common benefit when you bring somebody that's not from the industry or doesn't know what the business does, they come from it with a very curiosity lens. And just like a customer was like, what is this? What is that? When you're in the business so much, you're using the industry lingo. You're you're, you know, you have that the, the curse of knowledge.

00:30:14:22 - 00:30:19:02

Bob Ruffolo

But you coming in you didn't have that. So you're resonating with the buyers more.

00:30:19:02 - 00:30:50:12

Hugh Gore

Yes. No. Absolutely. And yeah. With that in turn you're asking questions that maybe are overlooked as far as people that are in the industry that often everything. So definitely came into that. And just as far as just kind of showing me that, listen, we have this place, that or this company that's working with us to kind of help get this marketing and sales team together and show that a revenue team works well together when everyone's on the same page, is understanding why content is so relevant, especially from a video aspect.

00:30:50:14 - 00:31:26:14

Hugh Gore

I think, you know, everyone nowadays is getting information from video, and we see that all the time in just any walk of life and you just doom scroll on TikTok and a lot of stuff is more informational now. Yeah. And trying to understand I think for me, Jeff was definitely pushing towards like, this is what we're looking for as far as the next step for how we're going to reach out to people, reach out to customers because we see our customer base is using these, using YouTube, using Google all the time, asking these questions and then, for me, coming from just an advertising heavy background, it was a lot

00:31:26:14 - 00:31:51:17

Hugh Gore

of people would come to us for asking what kind of commercials like they want and what they want to say, and everything. This opened my eyes a lot to looking at maybe the back end of things and what customers are actually googling and looking for in that sense. Once we did a really great job of just showing me a lot of tools and everything like SEMrush, a lot of AI, as well, that can really help you understand what's being asked.

00:31:51:17 - 00:32:14:00

Hugh Gore

Right? Yeah. What are the trending things going on right now as far as your local area as well? You know, a lot of things that are happening weather wise in Myrtle Beach may not be happening more in like the Midwest. So really being able to tackle exactly what's being asked about in your area is something that impact really helped me understand on how to research that, how to look for that.

00:32:14:02 - 00:32:31:07

Hugh Gore

And in turn, your content resonates with what's being asked and, you know, like your 80% videos that you work that I work on. A lot of stuff in our revenue team meetings, our sales team is coming to us with this is what people are asking us, and we'd like to see more content around that. Well, perfect.

00:32:31:07 - 00:32:32:18

Hugh Gore

Let's, let's tackle that.

00:32:32:18 - 00:32:50:14

Bob Ruffolo

Yeah. So so you had where they ask you answer that match. I was one of the first things of a science year when you took the position. Absolutely. So and obviously that's the prior edition of, what's now called Endless customers. And so what, when you were reading that book, what were some of the things that really stood out to you like, oh, I can see how a business can use this.

00:32:50:16 - 00:33:11:23

Hugh Gore

For me. And it's one thing that I went to when we talk about all the time in our content is 100% transparency. Being upfront and honest about even the things that maybe you are a little uncomfortable about talking to as a customer. Whether that's, you know, price increases for us, materials are always increasing. There's never been anything.

00:33:11:23 - 00:33:27:06

Hugh Gore

And as far as roofing material that just shown downward, so we always tell people right now is going to be the best time. Like not even trying to be salesy. Yeah. But just essentially being true about that and then being honest about like there are things that we do that maybe don't make us the right customer for you.

00:33:27:10 - 00:33:45:09

Hugh Gore

And I think that opens a lot of people's eyes to like, oh, that's a lot of trust that they're trying to build within the community. And I think that's where we take it. You know, our content that we work on, it's not just entertaining. It's, it is entertaining. There's a lot of things that we do, you know, as far as that and making it fun.

00:33:45:09 - 00:34:01:13

Hugh Gore

But at the same time, we're trying to educate people and make sure that people understand that we're trying to safely, provide for the community, rather than just trying to make a quick buck. And I think that speaks well into the content that we are always trying to push out.

00:34:01:14 - 00:34:08:18

Bob Ruffolo

That's great. So what is your day to day look like right now, too? You're producing about how many videos in a given week or given month.

00:34:08:18 - 00:34:38:12

Hugh Gore

Yeah. So, as far as social media, we're trying to push out relatively like 3 to 4 short form contents a week. Okay. And then about two long form, I work very closely with our content writer and, any articles that we're working on in our semi interviews? I'm typically hands on with that as well, being involved in those interviews to make sure that whatever we're talking about in those or what are we going to discuss in our articles is going to resonate well as videos like, and,

00:34:38:13 - 00:34:48:16

Bob Ruffolo

You're doing everything so you're yeah, you're scripting the videos. Correct. You are filming them. You're doing all the post-production, all the editing. Yes. And you're publishing them.

00:34:48:18 - 00:34:58:22

Hugh Gore

Yes. We are uploading them YouTube. We're uploading them to, social media as well as making sure that they are published within our articles on our learning center as well on our website.

00:34:59:00 - 00:35:05:11

Bob Ruffolo

Do you do the actual, optimization, to pick and titles, thumbnails, everything correct?

00:35:05:13 - 00:35:23:08

Hugh Gore

Yeah. There's a lot of, helping out with that as far as I do use, some I as far as helping me maybe generate the correct captions, the descriptions, but mainly helping me kind of make sure that it's SEO friendly and it's going to be something that it's using keywords that people are looking out for.

00:35:23:08 - 00:35:32:14

Hugh Gore

And, making sure that that is, in the description, you know, make sure your chapter and your videos and everything, because people really look out for that kind of stuff, especially when you're doing long form.

00:35:32:16 - 00:35:43:23

Bob Ruffolo

And obviously the selling seven plays in there. So, absolutely. How most these bears you're producing around the selling seven or, you know, these different, five articles you're doing. Yeah.

00:35:44:01 - 00:36:09:21

Hugh Gore

Videos I would say leaning more towards, into the big five. A lot of, material comparisons, things like that. Reviews we go into a lot. We do heavy, cost. We like to make sure that we are transparent about cost. Yeah. And so that plays in a lot to, a lot of our 80% as well, if we're going back into like the selling 70 everything, 80%, deals with a lot of cost because that's tends to be what your customers are asking for.

00:36:09:21 - 00:36:24:20

Hugh Gore

Yeah. Pricing and everything is something that we push into, especially with, like, our call to actions as well. We want to make sure we like people. We will give you an honest price and understand that, you know, this is why we are pricing things out the way we do. That's great. And that's great.

00:36:25:01 - 00:36:38:12

Bob Ruffolo

And, on camera performance is another thing. So you have, you know, about 15 or so people that work here and a lot of them are here on camera for the very first time. So how are you working with the staff to make sure that they feel comfortable on camera and look good on camera?

00:36:38:14 - 00:36:53:23

Hugh Gore

Yeah, that's, that's definitely one thing. I like to do a lot of renters. As far as, you know, just working with them on the script, I'll usually generate something that I will bring to them before we've even recorded, just so they can kind of get an understanding of what we're going to talk about, what we're going to say.

00:36:54:01 - 00:37:11:13

Hugh Gore

I try not to lean more towards we're going to say this word for word. So that's why a lot of people tend to want is they'll come in and be like, okay, I need to know exactly what I'm going to say. What do you want me to say? Can we cut it, you know, sentence by sentence and make sure that I'm saying like, verbatim what's on here?

00:37:11:13 - 00:37:30:19

Hugh Gore

I'm like, no, that's not the point. Yeah, yeah. I try to get people more comfortable with the conversation part of it. And so we'll come out and I'll have the questions and we'll just talk through questions. Kind of like what we're doing right now, but more I'll be behind the camera asking and then just kind of let them talk to me, but in turn just talking straight to the camera.

00:37:30:20 - 00:37:52:03

Hugh Gore

That's great. And that kind of gets them used to it. And then obviously, I mean, we're not looking for perfection out of this. We're looking more for generality, and just making sure that you're genuine on camera because that's what's going to resonate more with someone watching rather than making it seem like it is extremely scripted. So keeping it conversational is definitely something that, helps.

00:37:52:08 - 00:38:10:17

Hugh Gore

And I mean, it's practice, getting them in front of the camera multiple times, it's going to be uncomfortable at first, you know? I mean, you get uncomfortable just interviewing and stuff like that. Yeah. But it's just a matter of repetition, matter of just making sure that it's okay to mess up. It's okay to fumble over your words a little bit.

00:38:10:18 - 00:38:16:02

Hugh Gore

There's going to be times that happens. But it's, Yeah, that's pretty much what that looks.

00:38:16:02 - 00:38:27:15

Bob Ruffolo

That's great. Yeah. All right, so you went through our coaching program. Our training program, at the time was they ask, you answer, but it's very similar to the Honest Customers coaching training program. And you were working with both mostly Lindsay.

00:38:27:20 - 00:38:29:20

Hugh Gore

Lindsay and, some Brian and some.

00:38:29:20 - 00:38:40:03

Bob Ruffolo

Brian. So walk us through that journey. So when you first started with them, what were the things you were working on the beginning? And then as you became more advanced, what how that how did your training shift?

00:38:40:07 - 00:39:01:16

Hugh Gore

Yeah. So, kind of going back to just from the interview process for me, Lindsay was involved in that. So, the coaching just starts right from the beginning for me. She was kind of given me a lot of understanding of what the expectations are going to be from a videographer as far as maintaining a rhythm of how much content you're going to get on a weekly basis, what.

00:39:01:16 - 00:39:05:22

Bob Ruffolo

You've maintained, even abs, you know, there's the program you're still doing. That's great.

00:39:05:22 - 00:39:31:13

Hugh Gore

Absolutely. And it's definitely it's one of those things, everything that you're taught and coached and going into this process as well. But just everything that's brought up to you, as long as you maintain it and you kind of you make sure that you keep up with it, it will show results and it does show results. But just kind of going from the beginning, you know, getting implemented, kind of working first thing, you know, just on what's your outlines going to be, what your template is going to be for your videos?

00:39:31:15 - 00:39:51:12

Hugh Gore

Just trying to structure, the understanding of what kind of videos we're going to be making, selling seven big five going through those. And then as well as just the, the video six and going through the segments that, every video should take in the successful ness that the steps will be, we'll show.

00:39:51:12 - 00:40:01:11

Hugh Gore

And as far as people are going to be engaged, everything that as far as the framework that impact gives you as a videographer, just maintain it and it'll show results 100%.

00:40:01:11 - 00:40:06:09

Bob Ruffolo

And especially early on as you produced work, you set it over them and they gave you feedback.

00:40:06:13 - 00:40:22:23

Hugh Gore

Absolutely. I was sending, yeah, on a weekly basis. I was sending, what I was working on, starting off with like, bio videos for the sales guys and everything, sending those over to Lindsay, just getting feedback on those, you know, the good, the bad and the ugly about it and everything. And, it's one of those things there.

00:40:23:01 - 00:40:28:18

Hugh Gore

Lindsay was very good about, good criticism, constructive criticism. Oh.

00:40:28:19 - 00:40:32:06

Bob Ruffolo

Lindsay's tough. Oh, yeah. Absolutely. She has a high standard, that's why.

00:40:32:06 - 00:40:37:05

Hugh Gore

Oh, man. When you got something back and it was phenomenal. It's. Oh. Made you feel good? Yeah.

00:40:37:07 - 00:40:39:09

Bob Ruffolo

I can give that to me, though. So it's like.

00:40:39:11 - 00:41:02:20

Hugh Gore

Oh, yeah. Absolutely. But, no, she was, very hands on with that approach. And just from a creating video aspect for her, just the background and everything, it was very helpful. And that's one thing I've noticed just with Lindsay, with Brian, just all the coaches are very knowledgeable in what they're coaching and how they coach. And they make it very easy to understand, the process, the impact brings in.

00:41:02:20 - 00:41:25:04

Hugh Gore

And then, you know, just how it's going to be best implemented in your line of work, in your line of business. But yeah, starting with those kind of bio videos and just like you're beginning understanding of, like for me, I've never ran a YouTube channel before starting here. I've helped, you know, put videos on channels for other businesses, but it hasn't been like you're managing.

00:41:25:04 - 00:41:47:07

Hugh Gore

Yes. Yeah. And so coming to that, that was a new monster for me. And Lindsay really helped me understand just what to look for, how to tag things on the back end with SEO, like, going into descriptions and things like keywords that you want to make sure that you say how you implement things. Chapters. Again, going back to like that, there was a video six I was talking about.

00:41:47:07 - 00:41:57:00

Hugh Gore

She was really helpful in making sure that it was working correctly. And again, like I said, if you get it right and you're on Lindsay's right side, those videos are going to work phenomenal.

00:41:57:00 - 00:42:14:05

Bob Ruffolo

That's great. That's great. So so all right, so you've gone through the program and you're really you're saying the standard for what great video looks like in this customer's community. What's next. Like what are you working on right now. What's the big challenge you see ahead for yourself?

00:42:14:07 - 00:42:38:11

Hugh Gore

But let's say, one thing we're working on right now and one thing we've just noticed as far as engagement, especially on YouTube, our content does better on location. We do have a nice studio, and we do record a lot of things in here as far as educational purposes. And, we've just noticed that it does tend to resonate more when you are engaged on location with something and you're very hands on with what you're discussing.

00:42:38:11 - 00:42:45:06

Bob Ruffolo

Yeah. Especially anything Trey is, is absolutely. You see, the the person and explain what they're doing while they're doing it.

00:42:45:07 - 00:43:03:20

Hugh Gore

And and that's one thing I've noticed. Yeah. Just especially I mean, roofing related, it's, if you can be on a roof discussing exactly what you're talking about, it's going to resonate a lot more than a talking head that you're going to cut the B-roll about and everything. But, that's one of like, I would say challenge, but it's a good challenge.

00:43:03:22 - 00:43:20:03

Hugh Gore

And one thing we're doing about that is just me, Jeff, and a few of our sales guys and superintendents on our jobs. They all know and have been coached by me and trained to understand. If I'm on site, I'm going to expect to have you. Hey, talk to me. What? What are we looking at right here? Yeah.

00:43:20:05 - 00:43:42:01

Hugh Gore

You know, just with our line of work, you know, we're getting called to do work on roofs because there is a problem. There's a problem when everyone said there's something to discuss on every single project we're at. So content wise, we're never going to run out of content. And that was one thing I know for me, getting into this was like, oh, is there ever going to be a moment where we're kind of like, what are we going to talk about?

00:43:42:01 - 00:43:56:06

Hugh Gore

We've talked about a roof leak, multiple times. Like, no, every project's different. There's always going to be some form of content that you're going to be able to pull at any given time. So it's endless. Endless with, what you need.

00:43:56:11 - 00:44:11:22

Bob Ruffolo

I like that word endless. Endless. Awesome. Now, are you you guys doing an amazing job here and really proud of all the work that you're doing. So thank you for setting the bar for what great video and the customer community looks like. And I advise you to keep pushing the standards.

00:44:11:22 - 00:44:28:22

Hugh Gore

Hey, I appreciate that. Thank you for this time. And then, honestly, thank you for just everything that I've gotten out of this. It's been very helpful in just my career for being a videographer here and everything. It's really helped give me the framework and understanding to grow this business from a marketing standpoint.

00:44:28:23 - 00:44:30:15

Bob Ruffolo

That's awesome. All right, Alex, back to you.

00:44:30:18 - 00:44:50:04

Alex Winter

Thanks, Bob. And a big thanks again to the Linton Roofing Team for being on the show today and for all the excellent work that you're doing to bring honesty, transparency and peace of mind to an industry that really needs it. If you enjoyed this episode, make sure to follow the show. Leave a quick rating or review if you don't mind, and share it with a friend who could use the endless customer system to their advantage.

00:44:50:07 - 00:44:55:02

Alex Winter

As always, I'm your host, Alex Winter. This is endless customers and we'll see you on the next episode.