A full day dedicated to making you successful in creating content. This immersive virtual bootcamp will teach you exactly what you need to do to bring the right customers to your business through inbound content. 

November 10th, 2020  |  10:00am - 4:00pm EST

Keynote Speakers

Speaker Background Marcus Sheridan
Marcus Sheridan
Author of They Ask, You Answer, Partner at IMPACT
Speaker Background Liz Moorehead
Liz Moorehead
Editorial Director, IMPACT
Speaker Background Fernando Angulo
Fernando Angulo
Head of Communications at SEMrush
Speaker Background Felipe Millan
Felipe Millan
Influencer Marketing Manager at SEMrush
Speaker Background Kevin Phillips
Kevin Phillips
Lead Content Trainer, IMPACT
Speaker Background John Becker
John Becker
Revenue & Features Editor, IMPACT

Agenda

10:00AM EST
The Exact Content Topics That Drive Traffic, Leads, and Sales
If you want to achieve breakthrough results with digital sales and marketing, then there’s only one thing that matters ...

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Marcus Sheridan Marcus Sheridan

12:00PM EST
Lunch Break
12:30PM EST
How to Build an Effective Content Marketing Funnel

Brought to You By:

Building a content marketing funnel that works can be a real headache. We spoke with 350 marketers about what makes an ...

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Felipe Millan Felipe Millan

1:15PM EST
Finding What People Are Asking For and How They're Asking It

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Have you heard the phrase: Your content needs to answer questions your audience have? But what questions are your ...

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Fernando Angulo Fernando Angulo

2:00PM EST
Afternoon Break
2:30PM EST
Maximizing Your Subject Matters Experts to Drive Your Content Strategy
As a marketer, you’re being told you need to create more and better content. But how can you possibly produce ...

Read More

Kevin Phillips Kevin Phillips

John Becker John Becker

3:15PM EST
The Inbound Content Tool Guaranteed to Drive Content Results
You know how important creating the right content is to driving traffic, leads, and (most of all) sales for your ...

Read More

Liz Moorehead Liz Moorehead

4:00PM EST
Closing Activity

The Exact Content Topics That Drive Traffic, Leads, and Sales

If you want to achieve breakthrough results with digital sales and marketing, then there’s only one thing that matters — you have to become the most trusted voice in your space. In the first two hours of the bootcamp, Marcus Sheridan will guide you through the clear path to becoming the authority in your industry using a business philosophy called They Ask, You Answer. 

In this workshop you will learn how important buy-in and content ownership is to ensuring that They Ask, You Answer is done correctly and how you can get buy-in successfully. 

Throughout this two hours Marcus will walk you through:

  • How to turn your web presence into a magnet for qualified buyers
  • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing
  • How to achieve buy-in at your company and truly embrace a culture of content and video.
You will receive an actionable, step-by-step roadmap outlining exactly what you need to do over the next 12 months to be successful with your content and what you create in this opening workshop will set you up for success for the rest of the day's activities. 

Marcus Sheridan Marcus Sheridan

How to Build an Effective Content Marketing Funnel

Brought to you by: 

Building a content marketing funnel that works can be a real headache. We spoke with 350 marketers about what makes an effective content funnel, and, I want to share with you the results of those conversations and insights.

Felipe Millan Felipe Millan

Finding What People Are Asking For and How They're Asking It

Brought to you by: 

Have you heard the phrase: Your content needs to answer questions your audience have?

But what questions are your audience asking?
How can you find these questions and the words your audience uses to ask them? 
How can you used this information to make high quality content for your audience? 

This session will cover how to find out what questions your audience is asking Google, by showing you:

  • Helpful tools for finding the exact questions your audience is asking

  • How to turn user questions into unique content topics

  • How to continually know what your audience is looking for

  • How to come up with content ideas that will always help users

Fernando Angulo Fernando Angulo

Maximizing Your Subject Matters Experts to Drive Your Content Strategy

As a marketer, you’re being told you need to create more and better content. But how can you possibly produce high-quality content at a rapid pace when you’re barely familiar with the products you sell or the services you provide? Or even if you are familiar with the products or services, how can you create so much content when you’re responsible for so many other things?

In this session, IMPACT’s Kevin Phillips and John Becker will teach you how to utilize the best-kept content resources your company already has: your subject matter experts. You learned which topics are the most valuable to create. Now you can discover who in your organization to interview for each topic, tips for interviewing efficiently, and how to turn their expertise into revenue driving content.

Kevin Phillips Kevin Phillips

John Becker John Becker

The Inbound Content Tool Guaranteed to Drive Content Results

You know how important creating the right content is to driving traffic, leads, and (most of all) sales for your company. But let’s be 100% honest with each other. Creating content can really suck. Because, whether we’re talking about blog articles or videos, creating content of any kind can often feel like a needlessly painful and time-consuming distraction from what you should really be doing — talking to prospects and closing deals.

Fortunately, we're going to make this pain go away forever. In just 45 minutes, you’ll unlock the only strategic content planning processes and tools you’ll ever need to create (and help your team create) the revenue-generating content and videos you need to close more deals faster.

You’ll also learn the hallmarks of what memorable, engaging, money-making content looks like, and EXACTLY how to make yourself standout from your competitors efficiently and painlessly. Even though there's no magical content wizard who can do all the work for you, this session will help you "unsuck" content creation.

Liz Moorehead Liz Moorehead

Frequently Asked Questions

Will the sessions be recorded?
Do I need to pre-register for sessions?
How do I join the event day-of?
Are there group discounts?
Can I transfer my ticket to someone else?

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