How Southwest Exteriors Grew 20x Website Traffic by Staying Human [Endless Customers Podcast Ep. 119]

This transcript has been generated by AI and not checked for accuracy. 

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Alex
All right, Chris, welcome to the show.

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Chris
Hey, thanks for having me, Alex.

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Alex
Thank you for being here.

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Alex
we love you guys here at Impact's southwest exteriors.

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Alex
you've been doing a lot of great work with us and with endless customers for a long time. And I can't wait to unpack

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Alex
everything you've been working on. But before we do, can you just set the stage for our listeners and for our viewers as to

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Alex
what your role is and a little bit about the company, and just give people some background?

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Chris
Yeah, I am Chris. I'm the videographer

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Chris
you know, here at Southwest Exteriors, we're a windows, siding and door

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Chris
company out of San Antonio, Texas. And then we've been doing the endless customers for now, five years. So

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Chris
always trying to

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Chris
disrupt the industry is our CEO Ryan, who was on last week

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Chris
I'm sure talked all about.

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Alex
he certainly did. And we love Ryan here. And

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Alex
he really embodies the endless customers mentality. And

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Alex
great to see from the top down

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Alex
how it goes through the whole organization. And I can't believe it's been five years. We were saying this just before we started recording, but

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Alex
it makes sense.

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Alex
It's been five years, but I also the time flies. I can't believe you've been doing this for five years, buddy. That's

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Alex
quite a journey. Yeah, quite a journey. Right.

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Alex
So with that, I want to talk about purposeful humanity and specifically

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Alex
more about, like, being human and what it means

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Alex
to the team and to you at Southwest Exteriors and how that plays into the content that you're creating on a daily and weekly basis.

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Chris
Yeah. It sounds great.

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Alex
Yeah. So can we start with talking about what is purposeful humanity to you and like

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Alex
just defining that for everybody.

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Chris
for us, purposeful humanity is just trying to be aware of

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Chris
people behind the who's doing the work. So the people who are here, as well as the people who

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Chris
we're working with are potential clients, our future clients, our past clients, just, you know, really having that family

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Chris
mentality of being able to make sure we're taking care of people, like we call ourselves servants.

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Chris
We're servants at heart here.

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Chris
one of the main things we look for when we're bringing people in is we want people who have a servant's heart, who can come in and want to just truly take care of people. It's not just about, you know, making money. It's not just about,

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Chris
checking boxes. It's really about doing what's best for

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Chris
the people we work with in our clients.

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Alex
absolutely. So I have a quote here and

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Alex
going to reference this because

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Alex
love this. This resonated huge with me.

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Alex
It's talking about being more human. But what it says here is that it means leading with care and not with contracts. And I love that. And it leads it like

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Alex
basically you were already saying this, but can we talk a little bit about what leading with care and not with contracts means?

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Alex
I just think that's

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Alex
so cool.

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Chris
you know, a lot of that came from Scott Barr, who's the steward of our company who found us in like 1989. So

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Chris
we've been around a while. And that was his big thing was

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Chris
having relational care over a transactional. He said most businesses are just about the transaction. Once the transaction is complete

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Chris
by good luck.

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Chris
So you have a good life. And he wanted to build something that was based on relational,

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Chris
experiences and making sure we're

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Chris
building that with people so

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Chris
we don't go away once the job is done. We're with you. People call us

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Chris
years and years later, if they have an issue, if they have problems, if they need a referral, like we create that scenario in which we are always there for people and we make sure that

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Chris
they're aware of that when they're purchasing with us, when they're getting involved with us, that we're really,

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Chris
we're here for them.

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Chris
You know, like I said, having that servant's heart.

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Alex
Servant's heart. I love that.

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Alex
it just plays into when you talk about being honest and building trust with your customers. There's just no better way to do that than

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Alex
to be the opposite of transactional. And be very clear in saying like, hey, we're not just going to like, do the job and then you'll never hear from us again.

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Alex
Good luck with it. Right

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Chris
when I started, it was funny because I came from managing hotels

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Chris
that's a very cutthroat industry where everybody's trying to figure out how do I get ahead. And when I first started here,

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Chris
I felt like everyone was being fake. I'm just like, wait,

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Chris
are these people real? And after a little bit, you just kind of realize, no,

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Chris
everyone here is just genuinely has that,

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Chris
quality, which is just awesome. And it took me a minute to let down my shields and say, okay, I can be real

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Chris
the people here, which is awesome.

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Alex
that's incredible. I think that's like the dream for anybody in the workplace that

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Alex
wants to work with people that are like minded and that share those,

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Alex
morals and that mentality. That's really cool. So

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Alex
once you like your guard came down and you're like, okay, cool.

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Alex
These people are genuine.

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Alex
They really do care. They're not just saying it.

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Alex
How does that play into the content that you're creating from like, a video aspect and like the stories that you're trying to tell

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Alex
what does that look like as you start

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Alex
your journey with endless customers and you're starting to create videos.

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Alex
How did that play into it?

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Chris
played into it huge, because then

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Chris
we felt that we could be transparent. We felt that we could really try anything at that point where we're like, hey, you know, and really put

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Chris
the potential client first. And we could really not try to just make, you know, a lot of things. You work with different digital companies,

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Chris
you work with other people, and a lot of what they're doing is,

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Chris
just kind of keyword content.

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Chris
Hey, I'm just going to create this content to hit some keywords so Google can recommend me. Right? And a lot of

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Chris
businesses would even bring in people and say, hey, you're going to write this content, this is how you do it. But here it's like, okay, we're going to write this content because we feel that it's

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Chris
genuinely helpful for someone.

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Chris
And as long as we kind of have that upfront, we can kind of try whatever. So it really opened the door for us to experiment with a lot of things. And of course, when you're testing stuff out, some stuff hits,

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Chris
some stuff doesn't. But at least we were given that leash that we could be

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Chris
like, hey, you guys go and and create.

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Chris
They hired two of us at the time, the content manager and the videographer. As

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Chris
you know, in the book.

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Chris
And because we came in together, we got to build everything from day one,

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Chris
which was kind of awesome in that and just given that leash by being able to

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Chris
kind of do what we wanted, what we felt was best.

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Alex
that trust is important. So it's not just building trust with your customers. It's also finding that trust internally

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Alex
in your organization. And we do recommend

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Alex
here at impact. And if you read the book,

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Alex
the two most important roles, having a content manager and a videographer and how much they play into each other,

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Alex
there's a very symbiotic relationship there.

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Alex
How did that play into the videos that you're creating? It's cool that you had the ability to experiment,

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Alex
and

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Alex
it's so important to do

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Alex
that because we don't really know what's going to work out of the gate. You have to listen to

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Alex
your customers because

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Alex
that's where the truth and the really great content comes out of.

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Alex
So you have to

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Alex
do these experiments.

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Alex
What

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Alex
was working versus what wasn't working like? What did you learn as you were going through that process as far as like what resonated with your audiences?

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Chris
And then it was a it was a lot of like I said from the book, is as we've gone through it a bunch of time, but it was it was really hitting those big five and, you know, those things, the big five for a reason, because they work. And, you know, once we start answering those questions, then it really,

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Chris
allowed you to start to see kind of

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Chris
some of the sub questions that you can do.

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Chris
So then we kind of really started just breaking it down more to a granular level of like,

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Chris
content and you know, the whole search world has changed in five years. So

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Chris
I'm trying to like turn it back to where we were when we started.

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Chris
But I think it's just really being able to,

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Chris
build off of those, like those big five, those cost, those problems, those reviews, and then figure out what those smaller questions are.

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Chris
So a lot of it, you'd see comments from,

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Chris
especially, you know, obviously on the YouTube side. So when those questions are coming in through that content, then it's like,

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Chris
okay, let's make content off of this. And you start kind of seeing what your audience is and

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Chris
who's coming through and reading these, this, this content and then what their feedback is.

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Chris
And then you can kind of start to fine tune it from there.

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Alex
So as you're educating these people with your content, you're fine tuning,

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Alex
do you have any stories or any cool homeowner stories that maybe you could share with us about, you know, you built trust with them. They liked the content. And then after the work was done, how do you

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Alex
display or show them that there's care beyond just this, like this project, like, hey, we're going to help you with your house

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Alex
or

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Alex
whatever the case may be.

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Alex
But then, like,

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Alex
it doesn't just end there. Like,

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Alex
how did you get that to come across? And can you share some stories.

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Chris
Yeah, yeah. I mean there's there's so many stories just across the board,

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Chris
when you look through, like our reviews and you look through a lot of things, what you notice is that it's the whole process that helps to find that it is. So it's not just one person saying, hey, we got you at the end.

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Chris
It's the whole from the

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Chris
original call in our IAC when they were setting up the appointment through

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Chris
the whole sales process, and they wanted to hand it off to insulation. What's crazy is when you're reading through our reviews, you see so many people will name people from our

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Chris
inside sales center all the way down to our punch list technicians at the end of the job, and they'll drop their name, like, because they created those types of relationships with them.

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Chris
So

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Chris
it's from the beginning all the way to the end that IT people are continuously basically

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Chris
having people's backs, basically. So then by the end, they just have that trust that's built in.

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Chris
mean, obviously our design consultants spend the most time depending on the job with, with people. Some sightings jobs can go quite a bit.

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Chris
So the no hanging with insulation, the windows jobs

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Chris
on average are like 1 to 2 days. So the

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Chris
sales consultants have a large,

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Chris
portion of that. And it's just all the different ways in which people will stop and, you know, fix a fence. We've had people fix doorknobs, you know, go out of their way, you know, pay attention to what people say and say, oh, I had a company come out of was trying to fix that door.

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Chris
And we've had

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Chris
full on like someone called for a door consultation there. There was nothing wrong with their door. It was like something needed to be tightened. So the sales consultant, our design consultant goes out,

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Chris
grabs his tool bag that they all carry, and he fixes the door and says, you know what,

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Chris
we're here for you if you need something, but you don't need a new door,

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Chris
So it's a lot of instances like that where you're just kind of,

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Chris
really, truly going into the consultation, going

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Chris
into the installation, thinking about how can I be

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Chris
helpful for this person, how can I care for this person whose home I'm at, and I'm trying to make better and by the end of that process

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Chris
because they've now experienced it at every stage.

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Chris
They now

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Chris
kind of know this is who I got. And when people ask them,

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Chris
hey, who did your windows? Oh, they're not talking about the windows. They're talking about the people, you know, and they're they're referring us because of the people who did the work. Not necessarily. I mean, of course, the end product is great, but not even that.

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Chris
You know, it's it's just the experience.

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Alex
It's the experience.

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Alex
that's amazing how

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Alex
genuine and honest you are across all facets of the company. You know, and you don't sell somebody a new door. If they don't need a new door, you just help them

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Alex
fix it. You know, probably didn't even

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Alex
charge them for that, which is wonderful. But then that person is going to tell all their friends about that is going to

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Alex
next time they actually do have a problem,

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Alex
that you're going to be the first person that they call.

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Alex
So those things really pay dividends in the long term, and especially when it comes to your reputation, help a lot.

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Alex
It also sounds like to me as a video expert here,

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Alex
that gives you a lot of opportunity to tell some really great stories and to position content in a way that most other companies that are similar in your space,

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Alex
probably wouldn't have the opportunity

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Alex
to

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Alex
how do you do that as the videographer? How do you tell those stories in a meaningful way, and how do you capture some of that? And like in real time and with real customers and with your awesome team of people that seem to be doing

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Alex
really great, really great

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Alex
things?

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Chris
You know, it helps that, you know, because people are excited, you know, we get letters, our reviews, you know, the things that people want to say, they want to talk about us. And I think the big thing when we try to capture that content, when people, you know, are willing to, to be on camera for us and with us

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Chris
is just really being able to ask different types of questions.

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Chris
Like, a lot of

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Chris
people will go in and they'll just want their testimonial to tell us how great we are. And even when I'll sit down with clients and they're doing a customer testimonial,

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Chris
have their stock answers because they think this is what

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Chris
I want. So I always have them. They sit there and they say, well, southwest, you know, I said, just introduce yourself.

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Chris
And oh, I'm so-and-so. I, you know, you guys came and did this for me. This was so great. Everybody. And they give me all those stock like testimonial answers that companies averagely want. And I'm like, okay, thank you for sharing that. But I actually want to know about you. And why did you want to do this job? How did it make you feel

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Chris
you know, when you looked at this bad patch of siding, how did it make you feel when this window wouldn't open?

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Chris
How do you feel now

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Chris
when you start to open those doors and you get them talking about the real

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Chris
reason, there's always a real reason as to why sometimes you really want to do that work, and it just kind of helps you really figure out what people really want,

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Chris
it's just such a much more rewarding experience, I think, for the content than just kind of being like

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Chris
a generic testimonial where they're just kind of saying something versus

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Chris
truly, you know, we want people who see our,

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Chris
customer journeys to be nodding their head.

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Chris
Yeah, I that's me. And that's how I feel like I had that experience as well. You know, we all have shared

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Chris
experiences. And I think being able to

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Chris
bring those out

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Chris
you know, it's just better content. It's just better to put out into the world than just, call, you know, jumping jacks, windows.

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Chris
You know, they're they were great. Sure. Whatever.

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Alex
Yeah. Give them five out of five stars.

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Alex
that angle.

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Alex
An approach I find fascinating because I totally agree with you that there's a relatable factor there. And you do have to dig a little bit deeper because it would be really

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Alex
easy to get that. Like

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Alex
they

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Alex
were great in my experience was great. And that is a good testimonial on paper.

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Alex
Right. But

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Alex
it's not as relatable. And

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Alex
I think people nowadays, especially with AI and with the way that content is shifting overall,

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Alex
they're smarter than ever and they do their homework and they do their research, and they want to be able to relate to people. They don't want to just be told. And I think sometimes it almost comes off key or gimmicky when you hear some of those, like, I had a great experience.

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Alex
It's like, did you get paid to

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Alex
say that? And is this a paid advertisement? So again, digging deeper

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Alex
or asking some of those questions where you get more meaningful answers and you start to get those emotions,

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Alex
that's a really cool

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Alex
play. Well

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Alex
well done. That's awesome.

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Chris
it's not about us. It's about them.

00:12:29:14 - 00:12:33:01
Chris
they're the story. You know, we're just the guide for the story.

00:12:33:01 - 00:12:37:03
Alex
So I have a thing here saying you're serving with heart video that we need to talk about

00:12:37:03 - 00:12:37:19
Alex
serving with heart

00:12:37:19 - 00:12:38:06
Alex
and how

00:12:38:06 - 00:12:38:23
Alex
it came together,

00:12:38:23 - 00:12:40:04
Alex
but then why? It also

00:12:40:04 - 00:12:42:12
Alex
reflects you as a company. And I'm just curious

00:12:42:12 - 00:12:46:08
Alex
how that played out as far as like on YouTube and views and just overall like engagement

00:12:46:08 - 00:12:47:05
Alex
with potential customers.

00:12:47:05 - 00:12:48:20
Alex
So can we talk a little bit on serving with heart?

00:12:48:20 - 00:12:59:15
Chris
A lot of that, you know, we were getting ready for Impact Live now in those customers live. And we were getting ready for that. And, you know, we wanted to, you know, submit for some of the awards in which we did. So we

00:12:59:15 - 00:13:00:11
Chris
put in

00:13:00:11 - 00:13:04:08
Chris
our videos and our content in the ring and see what happened and the serving with heart.

00:13:04:08 - 00:13:04:16
Chris
One kind

00:13:04:16 - 00:13:09:04
Chris
of actually came from that. I was we were trying to figure out how can we

00:13:09:04 - 00:13:16:18
Chris
show what we do. And I was working on a lot of bio videos, and we're doing a lot of internal content work for,

00:13:16:18 - 00:13:25:00
Chris
for sending out to appointments and potential clients. And I'm just realizing that so many times throughout the recordings, I was getting stories

00:13:25:00 - 00:13:28:11
Chris
of how we care for people, and it wasn't even in bio videos.

00:13:28:11 - 00:13:32:18
Chris
People want to share their experiences with their clients and what you can expect

00:13:32:18 - 00:13:36:17
Chris
When we come to your house and it just kind of came together that

00:13:36:17 - 00:13:45:16
Chris
way, in which I'm like, I don't even have to like script anything. I just went into some bio videos and I just had the footage like it was there. We were willing to share it, and I

00:13:45:16 - 00:13:48:18
Chris
just put the video together and it came together just really

00:13:48:18 - 00:13:58:03
Chris
showing, you know, over the five years that I've been here, how many times I was able to capture people truly talking, as I said earlier, with that servant's heart and, you know, had

00:13:58:03 - 00:13:59:18
Chris
footage of our company, Stuart

00:13:59:18 - 00:14:05:07
Chris
Scott, you know, that I could put in I just had all of that and knew exactly where to find it. Because it's

00:14:05:07 - 00:14:06:01
Chris
everywhere.

00:14:06:03 - 00:14:06:13
Alex
Well,

00:14:06:13 - 00:14:12:12
Alex
I guess you've been you've been the one filming it and doing it. So you have this, like this Rolodex as you would, as you say in your head.

00:14:12:12 - 00:14:18:16
Alex
that's really cool. How was it? Because we've done this too internally here. Because I've been at impact for about seven and a half years now, and

00:14:18:16 - 00:14:20:04
Alex
sometimes going back a few years and

00:14:20:04 - 00:14:20:20
Alex
looking at stuff,

00:14:20:20 - 00:14:24:16
Alex
almost look at it with a different eye and it's like, oh, wow, this is really great.

00:14:24:16 - 00:14:25:02
Alex
And I could

00:14:25:02 - 00:14:26:01
Alex
maybe use this for something else.

00:14:26:01 - 00:14:31:05
Alex
what was that like for you going through footage and finding all these pieces and putting together this video must have been fun. It must have been.

00:14:31:05 - 00:14:31:14
Chris
Like a

00:14:31:14 - 00:14:32:10
Chris
yeah, cool.

00:14:32:14 - 00:14:35:02
Alex
Stepping back down memory lane. Memory lane a little bit, right?

00:14:35:02 - 00:14:46:16
Chris
Yeah. You know, it just reminds you of some of the stories and you know, obviously some of the people as well, you know obviously five years people come and people go. So being able to even look back through previous people and hearing their,

00:14:46:16 - 00:14:49:19
Chris
passion for, for what they did during the time, the season in which they

00:14:49:19 - 00:14:50:09
Chris
were here

00:14:50:09 - 00:14:57:07
Chris
yeah, it's just a great trip down memory lane of just really looking and then also seeing how we have changed and how we have it changed.

00:14:57:10 - 00:14:59:22
Chris
So it's like still seeing that that core

00:14:59:22 - 00:15:07:17
Chris
belief holding strong so many years later and that never wavering in any way. Right. And then tying it back into,

00:15:07:17 - 00:15:09:00
Chris
where we are, which is awesome.

00:15:09:00 - 00:15:09:05
Alex
Yeah.

00:15:09:05 - 00:15:10:01
Alex
That's amazing.

00:15:10:01 - 00:15:19:12
Alex
You had mentioned you went through a lot of bio videos, you had all this great content. How do you leverage bio videos in like maybe 80% videos or other selling seven style videos,

00:15:19:12 - 00:15:20:10
Alex
in your content

00:15:20:10 - 00:15:20:15
Alex
to

00:15:20:15 - 00:15:23:05
Alex
bring real faces in like real voices into the sales process.

00:15:23:05 - 00:15:29:07
Alex
And how does that like integrate with your sales team as they're trying to court new people and new clients and bring them into your ecosystem?

00:15:29:07 - 00:15:30:21
Chris
you know, creating our what our

00:15:30:21 - 00:15:36:09
Chris
customer's journey. And you know from when they call in all the way until the job is done

00:15:36:09 - 00:15:44:16
Chris
And we're still kind of fine tuning exactly what it looks like. But we want to really be able to layer in how many touchpoints people have.

00:15:44:18 - 00:15:46:01
Chris
And how can we get

00:15:46:01 - 00:15:47:14
Chris
a video of some kind

00:15:47:14 - 00:15:55:09
Chris
in there ahead of time of the person that's going to interact with the potential client or our client at the time? So we go through

00:15:55:09 - 00:15:58:23
Chris
I use a platform called Quick Page that allows us to share

00:15:58:23 - 00:16:00:20
Chris
those videos via email.

00:16:00:20 - 00:16:02:18
Chris
And we can put together pages with content.

00:16:02:18 - 00:16:06:05
Chris
We can put together 1 to 1 videos, we can do one to many videos.

00:16:06:05 - 00:16:18:23
Chris
we use that at each stage to help basically set up the next stage. So once our call center is done setting up the consultation, they send out their 1 to 1 video that has their design consultants bio video. So you can see

00:16:18:23 - 00:16:19:19
Chris
basically an introduction

00:16:19:19 - 00:16:24:17
Chris
and then a 80% video that says this is what you can expect from your consultation.

00:16:24:17 - 00:16:34:06
Chris
This is how you get the most out of it, and you have that content. And then when it comes time for our design consultant to run through, they have their kind of list of like, this is the content I can

00:16:34:06 - 00:16:40:19
Chris
share with you. And then we're now currently working on the installation side of like, where can we place these 80%?

00:16:40:22 - 00:16:42:16
Chris
And and not necessarily just,

00:16:42:16 - 00:16:45:06
Chris
put the 80% out there and try to get whatever

00:16:45:06 - 00:16:48:08
Chris
clicks or whatnot. It's how do we actually use it within our,

00:16:48:08 - 00:16:56:10
Chris
customer's journey. Yeah. So that's kind of what we've been fine. Yeah. The full journey. Like let's make sure it's optimized. And that's why we were doing 80% videos with every design consultant.

00:16:56:10 - 00:16:56:22
Chris
So it's like if

00:16:56:22 - 00:17:09:10
Chris
you're going to meet with, you know, Jake, you're going to get Jake's bio, you're going to get Jake's 80%. It's not just a 180% for, you know, evergreen. It's going to be kind of as personalized as we can do it without

00:17:09:10 - 00:17:10:13
Chris
1 to 1. Basically.

00:17:10:13 - 00:17:13:22
Alex
No, I love that. I love that because you obviously have different stages of

00:17:13:22 - 00:17:16:16
Alex
the process as the customer goes through this journey and you're talking with

00:17:16:16 - 00:17:18:04
Alex
designers and installers

00:17:18:04 - 00:17:21:17
Alex
and different people, and to have every stage have similar

00:17:21:17 - 00:17:26:03
Alex
content so that when this person comes out to the location, to their house, to whatever it is

00:17:26:03 - 00:17:27:20
Alex
they feel like they already know them and they can trust them.

00:17:27:20 - 00:17:31:14
Alex
And that's just a really great way to leverage content. I love hearing that, and I

00:17:31:14 - 00:17:33:15
Alex
think a lot of our listeners out there and our viewers

00:17:33:15 - 00:17:37:10
Alex
should be, taking some notes, because that's a great way. If you have different stages

00:17:37:10 - 00:17:37:20
Alex
in your

00:17:38:00 - 00:17:42:00
Alex
process, whether it's sales or it's through the whole customer journey, you can leverage this content to your advantage.

00:17:42:00 - 00:17:42:06
Alex
And it

00:17:42:06 - 00:17:43:16
Alex
really pays dividends. It feels like

00:17:43:16 - 00:17:49:13
Alex
from what I'm hearing, it sounds like your customers are remembering every single person through the stage when they do reviews and are

00:17:49:13 - 00:17:50:01
Alex
leaving really

00:17:50:01 - 00:17:51:13
Alex
great reviews and great experiences.

00:17:51:13 - 00:17:51:15
Alex
So

00:17:51:15 - 00:17:53:13
Alex
clearly working and that's that's wonderful to hear.

00:17:53:13 - 00:17:54:09
Alex
can we actually talk

00:17:54:09 - 00:17:55:13
Alex
a little bit about results.

00:17:55:13 - 00:17:56:00
Alex
So

00:17:56:00 - 00:18:01:07
Alex
seem to really have the video content dialed in, and you really have this whole customer journey like the flow mapped out.

00:18:01:07 - 00:18:02:05
Alex
What results are you getting? Like

00:18:02:05 - 00:18:07:19
Alex
many views you're getting on your videos? Is there any pieces of content that really stand out or like, what have you been seeing that's been working really well?

00:18:07:19 - 00:18:13:16
Alex
And how has that affected like the numbers for your company overall? Like bottom line and over the last five years, I know I'm asking a lot of questions, but over the

00:18:13:16 - 00:18:14:09
Alex
last five years

00:18:14:09 - 00:18:17:10
Alex
you've been there for a while. So like, what kind of growth you seen from this content?

00:18:17:10 - 00:18:21:09
Chris
I mean, a lot from just where we started from a website, just web traffic.

00:18:21:09 - 00:18:33:01
Chris
before we really started doing the content. I mean, we would have maybe an average of 2000 visitors a month, and now we're up over 40,000. So obviously those are from people all over, but that content is highly trafficked around.

00:18:33:04 - 00:18:36:04
Chris
YouTube's a little different. We've kind of built it from nothing, and we're

00:18:36:04 - 00:18:45:04
Chris
we're just pushing 5000 subscribers now. So we've been building that slowly. That one. We've had kind of some ebbs and flows with it of being able to,

00:18:45:04 - 00:18:50:11
Chris
changing content. We did we used to do concrete coding. So we built a lot of our

00:18:50:11 - 00:18:53:11
Chris
YouTube on concrete coding, which we no longer do.

00:18:53:13 - 00:18:57:00
Chris
So then what kind of stone? So answering concrete coding questions every day,

00:18:57:00 - 00:19:02:16
Chris
so I mean, that one kind of has that in us as content changes. You know, shorts is obviously kind of where we're, we're

00:19:02:16 - 00:19:05:09
Chris
at. So I've been trying to shift a lot more into shorts and we'll get,

00:19:05:09 - 00:19:13:09
Chris
depending on where it falls within the, the big five and how it's framed, you know, we can get a couple thousand views on just a short alone.

00:19:13:14 - 00:19:20:14
Chris
And then the videos kind of average depending on the topic of where they are though some some obviously hit and you can get a

00:19:20:14 - 00:19:23:09
Chris
few hundred relatively quickly. And then it builds from there.

00:19:23:09 - 00:19:27:17
Chris
And some just get ten and you're just like, well, nobody wanted to watch that one for some reason,

00:19:27:17 - 00:19:29:03
Chris
But I think, you know, that's okay.

00:19:29:08 - 00:19:31:08
Alex
That happens. Is learning experience there. Right.

00:19:31:08 - 00:19:36:22
Chris
and then the big thing that I, you know, I always try to think about and look at, I guess if I'm trying to not,

00:19:36:22 - 00:19:41:05
Chris
think of how it's can still be used. You know, I'm creating content not necessarily for,

00:19:41:05 - 00:19:42:02
Chris
virality or

00:19:42:02 - 00:19:48:10
Chris
anything like that. I'm trying to create content that are can be used within our process that people who are looking can be used.

00:19:48:10 - 00:19:51:02
Chris
So I mean, if it gets ten views on YouTube,

00:19:51:02 - 00:19:56:12
Chris
but it's watched by every person who comes through our sales process, then that's more important,

00:19:56:12 - 00:19:58:20
Chris
to help build that trust. So it's it's hard to,

00:19:58:20 - 00:20:02:11
Chris
measure trust building. There's no metric for that.

00:20:02:11 - 00:20:03:08
Chris
That's a great point.

00:20:03:08 - 00:20:05:09
Alex
depends on how you're using it. Right. And it's like do

00:20:05:09 - 00:20:06:20
Alex
you want virality views on

00:20:06:20 - 00:20:07:03
Alex
YouTube

00:20:07:03 - 00:20:16:04
Alex
which is great. But that is not always the metric that drives revenue and that drives new customers. And then it's like if you're using it in the sales process and it's working there, but isn't doing this great on YouTube,

00:20:16:07 - 00:20:16:21
Alex
maybe that's okay

00:20:16:21 - 00:20:18:21
Alex
because that's what you're using it for and that's what is specifically

00:20:18:21 - 00:20:19:11
Alex
designed for.

00:20:19:12 - 00:20:19:18
Alex
So

00:20:19:18 - 00:20:19:23
Alex
I

00:20:19:23 - 00:20:25:07
Alex
love that. And that's important to think about as you're creating content for videographers and for content managers alike to

00:20:25:07 - 00:20:29:18
Alex
what's the purpose of how you're leveraging this content and where in that customer journey it's being

00:20:29:18 - 00:20:30:02
Alex
leveraged?

00:20:30:02 - 00:20:37:13
Chris
what you want to accomplish with each individual platform. We're currently kind of doing an overhaul on our social media and trying to figure out what we want each platform to be

00:20:37:13 - 00:20:43:21
Chris
because there's different users on each platform. If you go Facebook, Instagram, TikTok, I mean, those are all three different

00:20:43:21 - 00:20:47:16
Chris
types of people, that are all looking at that content.

00:20:47:16 - 00:20:49:22
Chris
So it's like, do you want just one evergreen

00:20:49:22 - 00:20:53:07
Chris
generic post that goes out, or do you want to fine tune

00:20:53:07 - 00:21:01:02
Chris
that, to really speak to the people, to get your brand out there? So kind of figuring that out, I think YouTube falls into that same kind of camp,

00:21:01:02 - 00:21:04:04
Chris
for us at least, where we're just like, okay, what do we want these videos

00:21:04:04 - 00:21:07:16
Chris
to accomplish in their given position?

00:21:07:16 - 00:21:08:07
Alex
absolutely.

00:21:08:07 - 00:21:11:00
Alex
I want to go back because this is you talking about this. It's,

00:21:11:00 - 00:21:14:17
Alex
just bringing me full circle back around to, like, the empathy piece. Right. So how

00:21:14:17 - 00:21:16:05
Alex
do you keep that in your

00:21:16:05 - 00:21:20:12
Alex
culture? I know it starts from the top down. Ryan is very much a believer in this,

00:21:20:12 - 00:21:21:07
Alex
I can totally see it.

00:21:21:07 - 00:21:23:15
Alex
It makes sense to me. But for people who don't know about you guys,

00:21:23:15 - 00:21:33:04
Alex
how do you keep that consistency of being nurturing, empathetic, being mindful of your end users throughout the whole organization? Because I feel it when I'm talking to you right now.

00:21:33:04 - 00:21:34:16
Alex
if you talk to anybody at Southwest

00:21:34:16 - 00:21:40:20
Alex
Exteriors, you guys all have this mentality. And for people out there that maybe want to have something similar in their organizations, how do you

00:21:40:20 - 00:21:43:11
Alex
practice that on a daily basis to make sure it stays consistent?

00:21:43:11 - 00:21:46:06
Chris
really kind of you said it's practice. It's keeping

00:21:46:06 - 00:21:48:23
Chris
those doors open and it obviously starts at the top.

00:21:48:23 - 00:21:58:16
Chris
our steward of the company, he that's this is the culture that he wants. It's what, you know, everyone's brought in understanding that it's there. And you know we all obviously have

00:21:58:16 - 00:21:59:17
Chris
bad days or whatnot.

00:21:59:17 - 00:22:01:02
Chris
But you know, it's

00:22:01:02 - 00:22:04:20
Chris
you can tell when you talk with people, but it's really just practice. It's

00:22:04:20 - 00:22:13:11
Chris
keeping that mindset. And then just having those open conversations and being able to be, you know, radically candid with each other, to be able to really

00:22:13:11 - 00:22:16:19
Chris
have hard conversations, but know that they're all coming from a good place.

00:22:16:19 - 00:22:24:05
Chris
or been here five years, and I've never had bosses, owners, anybody tell me that they love me before

00:22:24:05 - 00:22:31:03
Chris
until I worked here. And I, you know, like we're told them, were loved and appreciated, daily

00:22:31:03 - 00:22:35:23
Chris
it takes a minute to get I brought in someone from the hotel world and said, hey, come work over here.

00:22:35:23 - 00:22:43:00
Chris
I gave her a warning that I said, it's going to seem fake, but everyone's real. And she had her guards up for a little bit like I did. And then she was like, it's crazy, you know?

00:22:43:00 - 00:22:48:02
Chris
like I said, it's just kind of there. We just practice it and we that's what we want.

00:22:48:02 - 00:22:53:19
Chris
Overall, we all want to have that ideal place to come to work every day that we feel appreciated. And we know,

00:22:53:19 - 00:22:59:13
Chris
over the years situations that come up and you just kind of know who's got your back and the people here just have your back.

00:22:59:13 - 00:23:06:00
Alex
Now that's really inspiring. And wonderful to hear. I'm curious to reading the new version of the ask you answer now. Endless customers.

00:23:06:00 - 00:23:08:22
Alex
What was it like having that culture and then reading the book?

00:23:08:22 - 00:23:13:20
Alex
Did you feel like it was like a perfect match up, or like, what was your impression on it as you were reading through the book and,

00:23:13:20 - 00:23:16:02
Alex
adjusting to this new culture in this new perspective.

00:23:16:04 - 00:23:22:00
Chris
My experience, I mean, it made sense. It made sense as a way to shift for marketing.

00:23:22:00 - 00:23:28:06
Chris
It was crazy for me because I remember I had some interviews at some other companies to do similar content creation,

00:23:28:06 - 00:23:35:16
Chris
I remember sitting and doing zoom interviews and talking with people, and I would explain to them like, hey, I feel like the future,

00:23:35:16 - 00:23:38:03
Chris
you know, is leaning this way and you're going to need to create this.

00:23:38:03 - 00:23:44:20
Chris
And they would stare at me and they go, yeah, I don't know. And they would never call me back. And then when I sat down with Ryan for an interview

00:23:44:20 - 00:23:49:03
Chris
and he's just explaining to me, they ask, you answered like the CliffsNotes version.

00:23:49:03 - 00:23:54:06
Chris
I'm just sitting there. My mind is blown because I'm like, I've been literally telling people this and didn't know it was a thing.

00:23:54:06 - 00:24:00:23
Chris
So I think that was probably part of what helped get me hired because I was like, this is, you know, awesome that you're this is what you want to do because

00:24:00:23 - 00:24:07:12
Chris
it felt to me that it was just kind of a natural progression with YouTube and how we shop for stuff and

00:24:07:12 - 00:24:09:06
Chris
it was crazy to me to just kind

00:24:09:06 - 00:24:10:07
Chris
of stumble upon it.

00:24:10:07 - 00:24:15:03
Chris
I originally interviewed to be the content manager and after.

00:24:15:03 - 00:24:23:06
Chris
Ryan looked at my resume and my portfolio and stuff. He was like, yeah, you'd rather play with cameras. Let's bring you in for something else. Because they weren't hiring for a

00:24:23:06 - 00:24:29:10
Chris
videographer yet. They were going to wait six months, and I ended up just showing up on the door. And it was just one of those, you know,

00:24:29:10 - 00:24:30:15
Chris
right place, right time.

00:24:30:21 - 00:24:37:16
Chris
Yeah, situations. But yeah, it just was, you know, especially coming from an area. You know, one thing with hospitality is that

00:24:37:16 - 00:24:44:19
Chris
you truly there because you want to care about people. So you want people to have nice vacations. You want people to have a good experience.

00:24:44:19 - 00:24:46:04
Chris
You want people to do all of

00:24:46:04 - 00:24:50:03
Chris
that. And sometimes the industry doesn't let you do it as much as you want.

00:24:50:03 - 00:24:53:17
Chris
So it was like coming into a place where I could really give that

00:24:53:17 - 00:24:57:08
Chris
was really rewarding. It was a surprise. And, you know, just a great,

00:24:57:08 - 00:24:57:18
Chris
find.

00:24:57:20 - 00:24:58:09
Alex
Yeah,

00:24:58:09 - 00:24:59:21
Alex
absolutely. And

00:24:59:21 - 00:25:00:15
Alex
I'm curious too.

00:25:00:15 - 00:25:04:18
Alex
You've been to a few events of ours now you've come, you've come to endless Customer live.

00:25:04:18 - 00:25:06:02
Alex
Yeah, a few times. And you got to interact

00:25:06:02 - 00:25:07:05
Alex
with the community and

00:25:07:05 - 00:25:11:05
Alex
what is that experience like for you, and how has that played into your overall journey as well? And as you,

00:25:11:05 - 00:25:14:19
Alex
learning and creating more content and growing as you go down your endless

00:25:14:19 - 00:25:15:13
Alex
customer journey.

00:25:15:13 - 00:25:23:22
Chris
Yeah. No, it's it's it's awesome because it's always good to just get a refresher of what obviously has changed so much in five years has changed what content.

00:25:23:22 - 00:25:33:17
Chris
You know, now we're going back and being like, okay, we have 700 blogs on our website now from Content Now content in 2021 looks a lot different in 2025. So now we have to go back

00:25:33:17 - 00:25:35:10
Chris
and like audit through and figure out.

00:25:35:10 - 00:25:37:13
Chris
I know I think Bob talked about it this year

00:25:37:13 - 00:25:46:21
Chris
and then let's cut like have to delete blogs. You know like we have to figure out exactly how to better optimize our content for 2025. And I think kind of just being around

00:25:46:21 - 00:25:53:18
Chris
and hearing other people who been doing it for a long time that need to make those kind of steps versus people who might not have even started.

00:25:53:18 - 00:25:59:13
Chris
And it's always fun being one of the the OGs of it is because then you can kind of share some of that wisdom

00:25:59:13 - 00:26:03:09
Chris
share where we're still learning, you know, there's a lot of things that we're still working on

00:26:03:09 - 00:26:06:04
Chris
across the board that we can get better at. And there's other things

00:26:06:04 - 00:26:07:01
Chris
that we do well.

00:26:07:01 - 00:26:19:16
Chris
And, you know, it's just it's always learning. So being able to go to those events and talk to people and just even share what we know, but then, hey, make those connections. And just I love being able to talk with other videographers and getting,

00:26:19:16 - 00:26:28:08
Chris
you know, other a lot of times the videographers aren't there, but being able to be that resource for them to reach out after the fact and say, hey, I have,

00:26:28:08 - 00:26:31:14
Chris
your person, call me and you know, we can set up a thing.

00:26:31:15 - 00:26:38:17
Chris
We can talk about where they're struggling or what they need. And just being able to have that community is just great like minded people too. Awesome.

00:26:38:17 - 00:26:41:02
Alex
I couldn't agree more very well said. And I think you're right.

00:26:41:02 - 00:26:46:07
Alex
the landscape is changing so quickly. And what happens over five years. Well just what's happened in the last year,

00:26:46:07 - 00:26:47:12
Alex
It's a lot to keep up with. So to

00:26:47:12 - 00:26:48:07
Alex
be able to have

00:26:48:07 - 00:26:51:01
Alex
a space where you can bounce ideas and hear from people and,

00:26:51:01 - 00:26:54:05
Alex
have that community, it just helps keep your finger on the proverbial pulse.

00:26:54:05 - 00:26:54:12
Alex
Right?

00:26:54:14 - 00:26:55:07
Chris
Yeah, absolutely.

00:26:55:07 - 00:26:55:23
Alex
Yeah. So

00:26:55:23 - 00:27:00:17
Alex
can you tell me a little bit too, about the coaching program and what coaching has been like for you

00:27:00:17 - 00:27:03:01
Alex
from just from like an accountability standpoint. And as you're

00:27:03:01 - 00:27:04:08
Alex
starting to rule out all this content

00:27:04:08 - 00:27:05:19
Alex
and has you been over the last five

00:27:05:19 - 00:27:06:03
Alex
years,

00:27:06:03 - 00:27:09:20
Alex
what it was like working with coaches here at impact and just how it helped you along your journey?

00:27:09:20 - 00:27:25:11
Chris
Yeah, I mean, the coaches, especially coming from an outside field, you know, not coming. I didn't come from home improvement and really didn't even come from content creation. It was just a lot of side projects and things that I worked on that kind of pushed me in that direction of digital,

00:27:25:11 - 00:27:26:22
Chris
media and some of that,

00:27:26:22 - 00:27:27:20
Chris
and enjoying that.

00:27:27:20 - 00:27:28:14
Chris
I've always enjoyed

00:27:28:14 - 00:27:30:13
Chris
playing with cameras and doing all of that.

00:27:30:13 - 00:27:40:05
Chris
having that coach to be able to kind of come in and help me with the marketing side of creating content and what that is. And then, of course, the accountability, being able to have,

00:27:40:05 - 00:27:40:20
Chris
someone

00:27:40:20 - 00:27:47:22
Chris
look over what you're doing, making sure you're heading down the right path, but you're also, you know, have the tools that you need to succeed.

00:27:48:00 - 00:27:56:23
Chris
having someone that just has your back and, you know, you can ask questions to be able to kind of bounce stuff off of, you know, if when you're the only videographer in the whole place,

00:27:56:23 - 00:28:01:14
Chris
it's like, I can share what I do, but nobody. One of the biggest things that I had was

00:28:01:14 - 00:28:02:10
Chris
it was like, hey,

00:28:02:10 - 00:28:08:07
Chris
I don't know why I don't like that, but I don't, and I can't help you anymore, but try something different.

00:28:08:07 - 00:28:14:01
Chris
You know, it's like, yeah, know, you know, it's like, what do you do with that feedback? So being able to have a coach and someone that you could say, okay,

00:28:14:01 - 00:28:14:08
Chris
they didn't

00:28:14:08 - 00:28:24:01
Chris
like this animation, this colors this phrasing this, this. And to have someone that you can talk to is just always helpful. I mean, that's just good advice

00:28:24:01 - 00:28:25:06
Chris
for everything.

00:28:25:06 - 00:28:27:06
Chris
Having someone to talk to is always good. So,

00:28:27:06 - 00:28:30:11
Chris
having someone that has that information and knows what you're trying to output,

00:28:30:11 - 00:28:31:01
Chris
it's just a

00:28:31:01 - 00:28:32:00
Chris
super valuable.

00:28:32:00 - 00:28:32:05
Alex
I

00:28:32:05 - 00:28:32:19
Alex
love hearing that.

00:28:32:19 - 00:28:33:00
Alex
So for

00:28:33:00 - 00:28:38:00
Alex
companies out there that want to learn or that want to lean more into humanity or

00:28:38:00 - 00:28:43:23
Alex
the empathetic piece, but they're feeling like they're getting pulled into this, like automation and efficiency

00:28:43:23 - 00:28:44:08
Alex
and,

00:28:44:08 - 00:28:44:20
Alex
process

00:28:44:20 - 00:28:47:18
Alex
and systems in this, in that. What advice would you give them

00:28:47:18 - 00:28:50:20
Alex
to obviously be mindful of automation and do things to help

00:28:50:20 - 00:28:52:08
Alex
you go faster while

00:28:52:08 - 00:28:56:03
Alex
balancing the empathy piece and staying human focused and building trust?

00:28:56:03 - 00:28:57:23
Chris
Yeah, it's kind of like you said, it's

00:28:57:23 - 00:29:00:18
Chris
it needs to be looked at as a tool to be better,

00:29:00:18 - 00:29:07:15
Chris
you know, and to to help get the job of what you're trying to do, get done. It's good for brainstorming. It's I mean, you know, we use

00:29:07:15 - 00:29:11:13
Chris
all different versions of AI and efficiency tools here

00:29:11:13 - 00:29:12:16
Chris
daily. You know what I mean?

00:29:12:16 - 00:29:18:08
Chris
It's like and we've talked about it from the top down of like, how can we use these things but never to

00:29:18:08 - 00:29:22:20
Chris
take the place of anything? It's always, how can this help you do what you

00:29:22:20 - 00:29:23:18
Chris
need to get done?

00:29:23:18 - 00:29:27:10
Chris
And I think it's always just remembering what you're creating and why you're creating it.

00:29:27:10 - 00:29:33:07
Chris
I've been noticing more and more as I just personally you scroll, scroll through your algorithms and everything so negative,

00:29:33:07 - 00:29:37:19
Chris
every video title is something that's, you know, a problem, that's a negativity, that's,

00:29:37:19 - 00:29:38:22
Chris
just something bad.

00:29:39:01 - 00:29:46:00
Chris
And I'm like, no, I don't want I want to put negative activity out there. I understand negativity can sell, but it's like, no, let's make sure we're aware of that.

00:29:46:00 - 00:29:55:22
Chris
it's so easy to start to drift towards either negativity, efficiency. Hey, we can save some money by doing this, doing it this way, but are you going to really connect with people?

00:29:55:22 - 00:29:56:02
Chris
And

00:29:56:02 - 00:30:03:17
Chris
you said earlier, people are going to get wise and if they're not already, you know, people are starting to question what's real and what's not.

00:30:03:17 - 00:30:07:02
Chris
you can't replace people, you know. Yeah, we can do AI avatars

00:30:07:02 - 00:30:09:05
Chris
and stuff, but if there's a hint of just

00:30:09:05 - 00:30:12:20
Chris
these people aren't being genuine, I got an email today from from someone that

00:30:12:20 - 00:30:16:19
Chris
it was blatantly written by AI and immediately I'm like, I don't want to work with this company.

00:30:16:19 - 00:30:17:02
Chris
Like

00:30:17:02 - 00:30:24:01
Chris
I was reaching out for quotes for something and had two companies and one reached out. Very personable with me. Here's my calendar

00:30:24:01 - 00:30:33:03
Chris
link. Let's set up a call. Let's talk about this. And I'm like, yeah, I like this guy. And their website had the people on it. And then I went to the other one where the website was very stark.

00:30:33:03 - 00:30:48:04
Chris
He just sent me a generic email that felt like it just wasn't genuine. And he's just like, give me a couple details and I can see how I can help you. And I'm like, I don't want to give you details like, right, I want to talk to these other people. So I'm hoping that they work out nicer because I don't even want to talk to these people because

00:30:48:04 - 00:30:52:08
Chris
It felt cold. It felt sterile. And that's kind of what it feels like.

00:30:52:08 - 00:30:55:07
Chris
when you start to lean into that efficiency,

00:30:55:07 - 00:31:02:07
Chris
you know, trap of wanting to use these, these automatic tools to get stuff done. And yet it helps. But you always have to go through and put

00:31:02:07 - 00:31:07:05
Chris
your stamp on it in some way. You know, I love using AI for email writing.

00:31:07:05 - 00:31:10:03
Chris
It helps me get my thoughts out. Most of the time I write. I

00:31:10:03 - 00:31:15:02
Chris
don't all of my thoughts in there and then say clean this up so it sounds like someone who's not having

00:31:15:02 - 00:31:20:08
Chris
a breakdown is wrote this, you know, like something. It's not that I make these coherent, but,

00:31:20:08 - 00:31:27:05
Chris
then go through it. You know, you just always have to throw that, put that human comb through it and just kind of double check and make sure that it,

00:31:27:05 - 00:31:29:01
Chris
reads like a real person.

00:31:29:01 - 00:31:34:14
Chris
You know, there is a real person on the other end of all this digital things, and you want to make sure that that shines.

00:31:34:16 - 00:31:35:20
Alex
That's extremely low. So

00:31:35:20 - 00:31:40:11
Alex
I love it and I couldn't agree more. And I think the takeaway for me is that there are great AI tools and there are things that

00:31:40:11 - 00:31:41:14
Alex
make you so faster,

00:31:41:14 - 00:31:48:14
Alex
but ultimately faster isn't better, and you still have to find the human piece in it. And you can still use AI and all these cool tools, but you

00:31:48:14 - 00:31:50:02
Alex
have to use them in a way that's meaningful

00:31:50:07 - 00:31:52:22
Alex
and that's going to connect with people on a human level, and that's going to build trust.

00:31:52:22 - 00:31:53:05
Alex
And

00:31:53:05 - 00:31:53:13
Alex
that's.

00:31:53:19 - 00:31:56:19
Chris
Never training them. Yeah, it's training them to be

00:31:56:19 - 00:32:09:15
Chris
what we want them to be and then making sure that we're going over it, you know, ultimately, and making sure we're putting our stamp on it and putting our touches and making sure that what we're putting out there is what we're striving for and how we truly feel.

00:32:09:15 - 00:32:10:03
Alex
Most AI

00:32:10:03 - 00:32:15:16
Alex
this has been a great conversation. This is also my favorite part of the show. We've covered a lot of ground, and I appreciate you sharing your experience and

00:32:15:16 - 00:32:19:04
Alex
your stories with us and letting us kind of see behind the curtain at southwest exteriors.

00:32:19:04 - 00:32:22:18
Alex
For people listening and watching, what's one thing from our conversation that you would

00:32:22:18 - 00:32:23:16
Alex
want them to take away?

00:32:23:16 - 00:32:27:00
Alex
Or like the one thing that really should stand out for them from our our talk?

00:32:27:00 - 00:32:30:14
Chris
I think a lot of especially, you know, our talk and coming off of the

00:32:30:14 - 00:32:33:15
Chris
purposeful humanity and talking about that, I really think it's just

00:32:33:15 - 00:32:39:19
Chris
knowing that the smallest things that you say to people can make an impact. So when you're trying to develop a culture

00:32:39:19 - 00:32:41:01
Chris
or you're trying to really,

00:32:41:01 - 00:32:46:05
Chris
show that you care to your people, so they show it to other people, you know, to the clients and your

00:32:46:05 - 00:32:48:04
Chris
prospective clients is really just,

00:32:48:04 - 00:32:51:16
Chris
taking those few moments to talk to people, tell them how much they're appreciated.

00:32:51:16 - 00:32:52:14
Chris
You know, that's,

00:32:52:14 - 00:33:00:06
Chris
culture here is just amazing. You know, out of all the jobs that I've had over my career and, you know, being here and it's just like

00:33:00:06 - 00:33:03:14
Chris
I'm still amazed by by that love that that is here.

00:33:03:14 - 00:33:04:11
Chris
it's okay to

00:33:04:11 - 00:33:06:00
Chris
be vulnerable with your,

00:33:06:00 - 00:33:08:11
Chris
workers. And like I said, tell people you love them.

00:33:08:12 - 00:33:11:10
Chris
not everybody gets to hear that all the time. So I think it's a good thing

00:33:11:10 - 00:33:11:23
Chris
to say.

00:33:11:23 - 00:33:14:20
Alex
Well, thank you so much for sharing all your insights. I couldn't agree with you more.

00:33:14:20 - 00:33:15:15
Alex
it's so important

00:33:15:15 - 00:33:18:23
Alex
to be real. And it's also equally important to show people you can say

00:33:18:23 - 00:33:21:15
Alex
something all you want, but it's way more meaningful to show people

00:33:21:15 - 00:33:21:21
Alex
what's up.

00:33:22:03 - 00:33:22:14
Chris
Percent.

00:33:22:14 - 00:33:22:21
Alex
I love

00:33:22:21 - 00:33:28:10
Alex
hearing that, and we love everything you guys are doing at Southwest Exteriors, so thank you for being on the show and taking the time today.

00:33:28:10 - 00:33:30:01
Chris
Yeah, thanks for having me and

00:33:30:01 - 00:33:30:18
Chris
having this chat.

00:33:30:22 - 00:33:32:05
Alex
Yeah, we'll talk soon. Okay. And

00:33:32:05 - 00:33:32:10
Alex
for everybody

00:33:32:10 - 00:33:33:15
Alex
there watching and listening.

00:33:33:15 - 00:33:37:15
Alex
This is endless customers. I'm your host, Alex Winter. We'll catch you on the next episode.