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AN IMPACT+ PRO MEMBER EXCLUSIVE EVENT

Online, Everywhere | July 20 | 9:00am-5:00pm ET

How can your sales and marketing generate more revenue? Video. Learn how at this one-day digital experience. By the end, you'll know exactly how to turn video into your next best revenue driver.

WHY VIDEO?

Your target buyers need your product or service. You designed it literally for them. But you've tested every marketing and sales tactic there is, and you're still not seeing the results you want. What’s the solution? Video.

  • The average user spends 88% more time on a website with video than on a website without one.

  •  70% of buyers watch videos throughout their path to purchase.

  • Viewers retain 95% of a message when they watch it in a view compared to 10% when read it in text.

In other words, video is the key to unlocking a better stream of leads for your business.

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WHERE TO START

Now that you know it’s not just a ‘nice to have’, but you 100% need video in today’s flooded market, it’s time to take action so you don’t fall behind the competition. Here’s the secret: creating video content is not that hard. Video Sales and Marketing World is your launching pad for getting started.

Already using video? Even better. We’ve got you covered too, so you can blow your competitors out of the water. You'll learn only pre-tested and proven strategies so you never have to worry about wasting budget again.

YOUR FASTEST PATH TO
REAL RESULTS

We get it, you’re busy. You’re camera shy. The list goes on. That’s why this crash course will only take one day and cut straight to the chase.

Unlock the latest best practices, how-tos and techniques from experts crushing it with video. No boring panels. Your speaking faculty will equip you with step-by-step action plans that you can apply to your sales and marketing same-day.

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WHAT YOU’LL WALK
AWAY WITH

  • Strategies that spare you the trial and error phase. Walk away armed and ready to implement tactics that have already been proven to generate killer results.

  • More time. Eliminate daily 1:1 sales calls and presentations from you and your entire sales teams’ plates.

  • A competitive edge. Uncover the secrets to cutting through the clutter and attract prospects better than the rest.

  • More buyer trust. Learn how to attract more qualified leads and earn customer loyalty by making real human connections.
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3 STEPS TO CRUSHING IT WITH VIDEO

Agenda

Join us at 8:45 am for a pre-event wellness activity to get your mind and body ready to learn!

4:23AM EDT
9:00AM EDT
9:45AM EDT
Networking Break
10:00AM EDT

10:00 AM - 11:00 AM (60 min)

LIVE Workshop 1 - Authoritative Selling: Eliminate diminishing language in sales videos and change the way you sell forever

Chris Marr Chris Marr

10:00 AM - 11:00 AM (60 min)

LIVE Workshop 2 - How to coach on-camera talent (and get what you need every time)

Zachary Basner Zachary Basner

11:00AM EDT
11:40AM EDT
12:20PM EDT
Lunch Break
1:00PM EDT

1:00 PM - 1:40 PM (40 min)

Between You and Me: Video Personalization in the Everyday

Brought to You By:

Jordan Veiga Jordan Veiga

1:00 PM - 1:40 PM (40 min)

A Practical Guide To Video Graphics

This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level ...

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1:40PM EDT

1:40 PM - 2:20 PM (40 min)

How to hire a videographer & what to expect the first 90 days

Devon McCarty Devon McCarty

Lindsey Schmidt Lindsey Schmidt

1:40 PM - 2:20 PM (40 min)

12 things the pros do wtih 1:1 video (ctas, meeting scheduler, whiteboard)

Devon McCarty Devon McCarty

2:20PM EDT
Networking Break
2:40PM EDT
Afternoon Keynote - 5 Lessons Learned from 10 Award-Winning Video Sales and Marketing Programs

Brought to You By:

Theories and strategies are great, but sometimes the best ideas come from the successes, failures, and lessons learned ...

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Tyler Lessard Tyler Lessard

3:20PM EDT

3:20 PM - 4:00 PM (20 min)

How to shorten your sales cycle and increase close rates with a single type of video

Will Schultz Will Schultz

3:20 PM - 4:00 PM (40 min)

How to build a successful video production process

It's time to take your video sales and marketing to the next level, but how do you get started? This is where having a ...

Read More

Lindsey Schmidt Lindsey Schmidt

4:00PM EDT
Breakout Sessions
4:20PM EDT
LIVE Closing Keynote - The State of Video Sales and Marketing 2021: Where to go next
Throughout the COVID-19 pandemic, smart sales and marketing professionals adopted a virtual way of doing business ...

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Marcus Sheridan Marcus Sheridan

How to create wildly engaging marketing videos that don’t suck

You can’t go anywhere on the internet without finding a thousand “eye-opening” statistics about how powerful video marketing can be for your company’s bottom line. While all of those data points are true (video is preferred by your buyers, it will shorten your sales cycle, blah, blah blah), there is a catch.

If you want your marketing videos to be engaging, excite your ideal buyers, and move them to take action, they can’t suck. Mediocre simply doesn’t cut it. Now, before you throw your hands up and say great video is out of reach, there is good news.

You DON’T need Francis Ford Coppola’s talent (or budget) to make captivating marketing videos that drive traffic, leads and sales.

In this session from IMPACT editor-in-chief Liz Moorehead, you’ll learn the specific tactics, tips and techniques you can immediately start deploying today to make your marketing videos one of your most powerful revenue drivers.

Key takeaways:

  • Discover video scripting secrets from the pros, so you nail your message, structure, and pacing in everything you film.
  • Understand how to bring personality to your videos (and how to make them memorable) in a way that makes sense for your brand.
  • Learn from examples across a wide range of industries of what great marketing videos look like.
  • Know exactly how to be likable and build trust with ease with your on-camera performance.

Liz Moorehead Liz Moorehead

A Practical Guide To Video Graphics

This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level up your content by utilizing well-designed graphics including logo bumpers, end screens, lower thirds, calls to action, and more! Plus, we’ll cover other helpful hints on video content production as a whole. 

Afternoon Keynote - 5 Lessons Learned from 10 Award-Winning Video Sales and Marketing Programs

Brought to you by: 

Theories and strategies are great, but sometimes the best ideas come from the successes, failures, and lessons learned from your peers! Join Tyler Lessard, co-author of The Visual Sale and host of the annual Video in Business Awards, to dive into 10+ award-winning video programs from real businesses like yours and what we can all learn from their success. Discover how the best sales reps are transforming their results with video and how modern marketing teams are leveraging DIY video content in creative new ways to deliver more helpful and trustworthy buying experiences. No budget? No problem. It's all about the quality of the content and taking a strategic approach to delivery.

Tyler Lessard Tyler Lessard

How to build a successful video production process

It's time to take your video sales and marketing to the next level, but how do you get started? This is where having a successful video production process comes in. Not having a optimized process is the biggest bottleneck when it comes success with video and is a necessity in accomplishing your video goals. In this session, IMPACT Video Trainer Lindsey Schmidt will help guide you in creating your own video production process, avoid mistakes like having too many cooks in the video kitchen, and set you up so your video process can grow and scale as you do.

Lindsey Schmidt Lindsey Schmidt

LIVE Closing Keynote - The State of Video Sales and Marketing 2021: Where to go next

Throughout the COVID-19 pandemic, smart sales and marketing professionals adopted a virtual way of doing business including the addition of video. But many of them assumed it was only temporary. Today, the data is telling us buyers have fully embraced the change, with 80% of B2B sales interactions occurring in digital channels. In this powerful keynote by Marcus Sheridan, you will learn exactly what your buyers are craving when making a purchase decision online and how to help them buy from you. As we look to the post-COVID future, the organizations that know where to go with video will truly stand out from the competition and close more deals.

Marcus Sheridan Marcus Sheridan

Featured Speakers

Speaker Background Marcus Sheridan
Marcus Sheridan
Author of They Ask, You Answer, Partner at IMPACT
Speaker Background Tyler Lessard
Tyler Lessard
VP of Marketing, Vidyard
Speaker Background Liz Moorehead
Liz Moorehead
Editorial Director, IMPACT
Speaker Background David Meerman Scott
David Meerman Scott
Bestselling Author, Marketing & Business Growth Speaker
Speaker Background Zachary Basner
Zachary Basner
Director of Inbound Training and Video Strategy, IMPACT
Speaker Background Lindsey Schmidt
Lindsey Schmidt
Video Sales/Marketing Consultant, IMPACT
Speaker Background Will Schultz
Will Schultz
Digital Sales and Marketing Coach and Video Trainer, IMPACT
Speaker Background Alex Winter
Alex Winter
Director of Video Production, IMPACT
Speaker Background Chris Marr
Chris Marr
Lead Digital Sales and Marketing Coach, IMPACT
Speaker Background Eric Dunn
Eric Dunn
Digital Sales and Marketing Coach, IMPACT
Speaker Background Devon McCarty
Devon McCarty
Digital Sales & Marketing Coach, IMPACT
Speaker Background Megan Lang
Megan Lang
Video Editor, IMPACT
Speaker Background Jordan Veiga
Jordan Veiga
Senior Video Coach, Vidyard

What real marketers and sales pros are saying

Pricing And Registration


Video Sales and Marketing World is an IMPACT+ Pro member-exclusive event.
If you're already a member, RSVP in IMPACT+.

To become a member, sign up by clicking the sign up button below. You'll be automatically registered and on your way to accessing all of the IMPACT+ Pro member benefits!

Through July 14: $49/ a month
$79

Your membership includes:

Your first 14 days free

Ticket to Video Sales and Marketing World

Discounted monthly rate for life

All virtual events and on-demand recordings

Training courses on proven and tested sales and marketing tactics

Exclusive monthly mastermind groups

A supportive community of 5,000+ marketing and sales pros

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