It's time to make your website your #1 revenue driver. Learn the habits needed for continuous growth of your website and how to implement the best practices from industry experts at this full-day virtual event.

March 23, 2021  |   10:00 AM - 5:00 PM EDT

It's time to stop burning money with your website

Spotlight Speakers

More speakers being added soon!

Speaker Background Marcus Sheridan
Marcus Sheridan
Keynote Speaker, IMPACT
Speaker Background Liz Moorehead
Liz Moorehead
Editor-in-Chief, IMPACT
Speaker Background Bob Ruffolo
Bob Ruffolo
CEO, IMPACT
Speaker Background Crystal Carter
Crystal Carter
Senior Digital Strategist, Optix Solutions
Speaker Background Karen Hopper
Karen Hopper
Senior Data Strategist, M+R
Speaker Background Maia Singletary
Maia Singletary
Manager of Web Development, G2
Speaker Background Jennifer Osgood
Jennifer Osgood
Director of Demand Generation, Design Pickle
Speaker Background Andy Crestodina
Andy Crestodina
Founder and CMO, Orbit Media
Speaker Background Franco Valentino
Franco Valentino
Technical SEO Consultant and Founder, Narrative SEO
Speaker Background Luke Summerfield
Luke Summerfield
Product GTM Lead and founder of Growth-Driven Design, HubSpot
Speaker Background Alex Girard
Alex Girard
Product Marketing Manager, HubSpot
Speaker Background Vin Gaeta
Vin Gaeta
Director of Web Services, IMPACT
Speaker Background Tyler Lessard
Tyler Lessard
VP Marketing and Chief Video Strategist, Vidyard

What to Expect

Website Design-min-1

Learn why the traditional
website redesign process is
stopping your growth

Have you ever redesigned your website? If so, then you know it can be a painful, costly process that requires too much guesswork. 

At the Website Optimization Summit, you will learn the benefits and process of Growth Driven Design (GDD), which minimizes the risks of traditional web design through a systematic approach that shortens the time to launch by focusing on real impact, and continuous learning and improvements.

In short, GDD will help you get your site launched faster, with the elements that will make the most impact on your business now, and over time.

Website Design-min-1
Analyze-Website---Website-Redesign-Service-1
Analyze-Website---Website-Redesign-Service-1

Turn your website into your most
important business asset

Is your website your #1 salesperson, top marketing tool, and the go-to resource for prospective buyers in your industry? If it's not, it needs to be!

Learn how to create a site that makes it simple for users to find the information they’re looking for quickly and without having to think and get clear calls-to-action that encourage visitors to convert into leads.

Launchpage-Website---Website-Redesign-Service-1

Finally, create a website
that actually grows with your business

Updates to your website are not a one-and-done process. Your business is continually evolving, and your website must grow with it.

Through the tactics of Growth Driven Design, you'll learn how to make quick, iterative updates to your website, make changes based on the results, and optimize your website to be your best salesperson.

Launchpage-Website---Website-Redesign-Service-1

Agenda

Join at us at 9:30am for an optional wellness activity to get your mind and body ready to learn!

10:00AM EDT
Opening Keynote: The most costly lies we tell ourselves about our business websites
In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and ...

Read More

Liz Moorehead Liz Moorehead

10:50AM EDT
11:30AM EDT
12:10PM EDT
Morning Showcase Sessions
What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during ...

Read More

12:11PM EDT
12:30PM EDT
Lunch Break and Optional Activities
1:00PM EDT
Website Throwdowns
When you register for the Website Optimization Summit you will have the opportunity to submit your website for a ...

Read More

Franco Valentino Franco Valentino

Vin Gaeta Vin Gaeta

2:00PM EDT
Afternoon Showcase Sessions
What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during ...

Read More

2:01PM EDT
2:20PM EDT
Afternoon Networking Break
2:21PM EDT
2:50PM EDT
3:30PM EDT
4:10PM EDT
Closing Keynote: To Be Announced Soon

Opening Keynote: The most costly lies we tell ourselves about our business websites

In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and right without ever needing a vacation, sleep, or lengthy pep talks about their growth and career. It’s more important than ever that this be true, yet too many of us are our own worst enemy, actively standing in the way of this powerful revenue-generating vision from becoming a reality.

In this takeaway-filled keynote from IMPACT Editor in Chief Liz Moorehead, you’ll learn how business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. You’ll also discover the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in.

Liz Moorehead Liz Moorehead

What you can learn from IMPACT's incredibly successful long-term approach to website strategy

The way most people approach managing their business website is broken. At IMPACT, our website was generating almost a million visitors per month and was the biggest source of revenue for our business. However, how we were managing our clients’ websites was fundamentally different than how we managed our own site. We realized we needed to fundamentally change how we dealt with client websites. In this talk, Bob Ruffolo explains exactly what businesses who experience significant website performance growth do differently compared to most businesses and how you can achieve this level of growth through a new approach.

Bob Ruffolo Bob Ruffolo

Building a comprehensive website testing strategy from the ground up

In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you're going to see an impact big enough to detect with testing? 

It's no wonder that the number one question I get as an optimization specialist is, "what should we test?"

My answer, without fail, is, "it depends!" It depends on your goals, how much traffic you're getting to your site, and invariably, how much freedom you have to change major elements.

This session will cover:

  • How to mine your data for test opportunities

  • How to evaluate competitors and other sites for inspiration

  • Ways to organize and prioritize your ideas based on your goals

Karen Hopper Karen Hopper

The 30 day GDD playbook

Growth driven design sounds amazing. But getting started -- where do you even begin? Between customer interviews, prioritizing your goals with your team, and measuring the success of your current website, starting on your GDD-Journey can be a daunting task. In this session, Luke Summerfield and Alex Girard will provide you with a step-by-step playbook for how you can begin using growth driven design to create a website that works better for you and your customers.

Luke Summerfield Luke Summerfield

Alex Girard Alex Girard

Pop the hood and optimize your website like the pros do

Brought to you by: 

Do the terms DNS, Canonicals, and Core Web vitals make your head spin? Fear not, as we take you on a guided tour to unravel the mysteries of technical SEO with Franco Valentino. Learn - in simple terms - how International websites like the Panama Canal, Avis, and Chilisleep tune their platforms to maximize user happiness and increase sales.

Franco Valentino Franco Valentino

How to write absurdly addictive website copy your ideal buyers will love

Your ideal buyers are out there, desperately searching for exactly what you’re offering -- you just know it. But, for some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Nine times out of 10, the reason for this is stupidly simple (and has absolutely nothing to do with design) -- your website copy sucks.

Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach. In this tactical breakout session, you’ll learn IMPACT Editor in Chief Liz Moorehead’s top battle-tested conversion copywriting tips, strategies, and methods. So, be prepared to take a lot of notes -- by the end of this session, your ideal buyers won’t be able to resist you.

Liz Moorehead Liz Moorehead

Morning Showcase Sessions

What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during our showcase sessions where real users co-present sessions with experts from the companies powering their favorite tools and tech. These sessions showcase the ins and outs of different tools available to solve all your website optimization needs.

Website Throwdowns

When you register for the Website Optimization Summit you will have the opportunity to submit your website for a Website Throwdown. If chosen, your site will be critiqued by two of our web and SEO experts. Not picked? Not to worry! You can learn from the critiques presented during the summit and find out how to get a Website Throwdown of your own after the summit ends.

Franco Valentino Franco Valentino

Vin Gaeta Vin Gaeta

Afternoon Showcase Sessions

What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during our showcase sessions where real users co-present sessions with experts from the companies powering their favorite tools and tech. These sessions showcase the ins and outs of different tools available to solve all your website optimization needs.

The 1% content strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2B content programs

Brought to you by: 

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.


Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

Who are we talking to? Why do they care?

What are we ranking for? What are the two types of keyphrases?

How does PR and research build links, authority and ranking potential?

What do we publish? And how will it be promoted?

What topics, formats and collaborators support lead generation?

Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.

Andy Crestodina Andy Crestodina

Designed for speed: Strategies and tools to optimize your website’s load time

Slow websites kill conversions. 1 in 4 visitors will abandon a website if it takes more than 4 seconds to load. So, how do you optimize your website speed? Hint: It starts as early as the design phase. Join Maia Singletary, Manager of Web Development at G2, and learn about page speed metrics, strategy, and tools you can use to create websites that are blazingly fast.

Maia Singletary Maia Singletary

Solving your website pickles

Brought to you by: 

Is your website constantly in a pickle? We can relate. From never-ending redesign headaches to the bugs that just won’t disappear, we’ve seen it all. But we’ve learned a bit along the way, and have some tips to share on how to minimize the pickles by focusing on creative consistency and constant optimization.

Jennifer Osgood Jennifer Osgood

The future is featured: Optimizing for the featured snippet in 2021

Featured Snippets are an effective part of your SEO toolkit. But within an ever evolving SERP landscape, how can you ensure that your content is reaching potential customers in the most effective way in 2021? In this talk we‘ll look at the latest developments in Google’s Featured Snippets, how you can optimize your site, where you might find challenges, and which tools can help stay a cut above.

Crystal Carter Crystal Carter

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Group Rates

Groups of 5 or more receive an additional discount.

To register a group of 5 or more for the event or, to sign a team up for IMPACT+ Pro, please email events@impactplus.com 

 

Cancellations, Refunds, & Transfers

We do not offer refunds for the Website Optimization Summit. All purchases are final. You may transfer your ticket to a new attendee at any time. For more information please email events@impactplus.com 

Only requests made by the original purchaser/registrant will be honored.

Please note: recordings from the event will be available for 14 days following the event. After that, event recordings are always available in IMPACT+ for Pro members.

Website Optimization Summit Partners

Presented By:

Sponsored By:

IMPACT Live Sponsor

Design Pickle is the leading flat-rate creative services platform, providing unlimited graphic design and custom illustration work for thousands of businesses around the globe.

Learn More About DesignPickle