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It's time to make your website your #1 revenue driver. Learn the habits needed for continuous growth of your website and how to implement the best practices from industry experts at this full-day virtual event.

Recordings available in IMPACT+ Pro

It's time to stop burning money with your website

Spotlight Speakers

More speakers being added soon!

Speaker Background Oli Gardner
Oli Gardner
Unbounce Co-founder, Marketing & Conversion Optimization Expert
Speaker Background Liz Moorehead
Liz Moorehead
Editor-in-Chief, IMPACT
Speaker Background Marcus Sheridan
Marcus Sheridan
Keynote Speaker, IMPACT
Speaker Background Bob Ruffolo
Bob Ruffolo
CEO, IMPACT
Speaker Background Crystal Carter
Crystal Carter
Senior Digital Strategist, Optix Solutions
Speaker Background Karen Hopper
Karen Hopper
Senior Data Strategist, M+R
Speaker Background Tamara Grominsky
Tamara Grominsky
Chief Strategy Officer, Unbounce
Speaker Background Maia Singletary
Maia Singletary
Manager of Web Development, G2
Speaker Background Jennifer Osgood
Jennifer Osgood
Director of Demand Generation, Design Pickle
Speaker Background Andy Crestodina
Andy Crestodina
Founder and CMO, Orbit Media
Speaker Background Franco Valentino
Franco Valentino
Technical SEO Consultant and Founder, Narrative SEO
Speaker Background Luke Summerfield
Luke Summerfield
Product GTM Lead and founder of Growth-Driven Design, HubSpot
Speaker Background Nadya Khoja
Nadya Khoja
Chief Growth Officer, Venngage Infographics
Speaker Background Alex Girard
Alex Girard
Product Marketing Manager, HubSpot
Speaker Background Vin Gaeta
Vin Gaeta
Director of Web Services, IMPACT
Speaker Background Tyler Lessard
Tyler Lessard
VP Marketing and Chief Video Strategist, Vidyard
Speaker Background John Becker
John Becker
Revenue & Features Editor, IMPACT
Speaker Background Ceasar F. Barajas
Ceasar F. Barajas
International Wellness Mentor

Agenda

Join at us at 9:30am for an optional guided meditation activity, led by international wellness mentor Ceasar F. Barajas, to get your mind and body ready to learn!

10:00AM EDT
Opening Keynote: The most costly lies we tell ourselves about our business websites
In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and ...

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Liz Moorehead Liz Moorehead

10:50AM EDT
11:30AM EDT
12:10PM EDT
Morning Showcase Sessions
What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during ...

Read More

12:30PM EDT
Lunch Break and Optional Activities
1:00PM EDT
Website Throwdowns
When you register for the Website Optimization Summit you will have the opportunity to submit your website for a ...

Read More

Franco Valentino Franco Valentino

Vin Gaeta Vin Gaeta

2:00PM EDT
2:20PM EDT
Afternoon Networking Break
2:50PM EDT

2:50 PM - 3:30 PM (40 mins)

The 1% content strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2B content programs

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From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google ...

Read More

Andy Crestodina Andy Crestodina

2:50 PM - 3:30 PM (40 mins)

The future is featured: Optimizing for the featured snippet in 2021

Featured Snippets are an effective part of your SEO toolkit. But within an ever evolving SERP landscape, how can you ...

Read More

Crystal Carter Crystal Carter

3:30PM EDT

3:30 PM - 3:30 PM (40 mins)

Bringing your website to life with video

Unless you show it, it doesn’t exist. How much of your business is stated but not shown? In a world where video is not ...

Read More

Tyler Lessard Tyler Lessard

3:30 PM - 4:10 PM (40 mins)

Solving your website pickles

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Is your website constantly in a pickle? We can relate. From never-ending redesign headaches to the bugs that just won’t ...

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Jennifer Osgood Jennifer Osgood

4:10PM EDT
The Marketing IQ Manifesto

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Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: emails asking ...

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Oli Gardner Oli Gardner

Opening Keynote: The most costly lies we tell ourselves about our business websites

In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and right without ever needing a vacation, sleep, or lengthy pep talks about their growth and career. It’s more important than ever that this be true, yet too many of us are our own worst enemy, actively standing in the way of this powerful revenue-generating vision from becoming a reality.

In this takeaway-filled keynote from IMPACT Editor in Chief Liz Moorehead, you’ll learn how business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. You’ll also discover the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in.

Liz Moorehead Liz Moorehead

Building a comprehensive website testing strategy from the ground up

In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you're going to see an impact big enough to detect with testing? 

It's no wonder that the number one question I get as an optimization specialist is, "what should we test?"

My answer, without fail, is, "it depends!" It depends on your goals, how much traffic you're getting to your site, and invariably, how much freedom you have to change major elements.

This session will cover:

  • How to mine your data for test opportunities

  • How to evaluate competitors and other sites for inspiration

  • Ways to organize and prioritize your ideas based on your goals

Karen Hopper Karen Hopper

The 30 day GDD playbook

Growth driven design sounds amazing. But getting started -- where do you even begin? Between customer interviews, prioritizing your goals with your team, and measuring the success of your current website, starting on your GDD-Journey can be a daunting task. In this session, Luke Summerfield and Alex Girard will provide you with a step-by-step playbook for how you can begin using growth driven design to create a website that works better for you and your customers.

Luke Summerfield Luke Summerfield

Alex Girard Alex Girard

How to write absurdly addictive website copy your ideal buyers will love

Your ideal buyers are out there, desperately searching for exactly what you’re offering -- you just know it. But, for some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Nine times out of 10, the reason for this is stupidly simple (and has absolutely nothing to do with design) -- your website copy sucks.

Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach. In this tactical breakout session, you’ll learn IMPACT Editor in Chief Liz Moorehead’s top battle-tested conversion copywriting tips, strategies, and methods. So, be prepared to take a lot of notes -- by the end of this session, your ideal buyers won’t be able to resist you.

Liz Moorehead Liz Moorehead

Pop the hood and optimize your website like the pros do

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Do the terms DNS, Canonicals, and Core Web vitals make your head spin? Fear not, as we take you on a guided tour to unravel the mysteries of technical SEO with Franco Valentino. Learn - in simple terms - how International websites like the Panama Canal, Avis, and Chilisleep tune their platforms to maximize user happiness and increase sales.

Franco Valentino Franco Valentino

The ultimate customer segmentation framework

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Build a customer-obsessed website strategy by mastering one fundamental skill: customer segmentation.

In this session you’ll learn how to identify your company’s best customers, discover the value they seek and implement high-converting go-to-market strategies across your website and landing pages. Whether you’re looking for product market fit, competing in a saturated market, or defining a new category, segmentation will help you take a focused approach to driving sustainable growth.

Key takeaways:

- Learn an easy framework you can apply to identify your best customers
- Understand how to deepen your understanding of your segments and build a segment profile
- Discover actionable ways to apply segmented marketing strategies to your website and landing pages

Tamara Grominsky Tamara Grominsky

Morning Showcase Sessions

What is the ultimate tech stack you absolutely need to turn your website into your #1 revenue driver? Find out during our showcase sessions where real users co-present sessions with experts from the companies powering their favorite tools and tech. These sessions showcase the ins and outs of different tools available to solve all your website optimization needs.

Website Throwdowns

When you register for the Website Optimization Summit you will have the opportunity to submit your website for a Website Throwdown. If chosen, your site will be critiqued by two of our web and SEO experts. Not picked? Not to worry! You can learn from the critiques presented during the summit and find out how to get a Website Throwdown of your own after the summit ends.

Franco Valentino Franco Valentino

Vin Gaeta Vin Gaeta

What you can learn from IMPACT's incredibly successful long-term approach to website strategy

The way most people approach managing their business website is broken. At IMPACT, our website was generating almost a million visitors per month and was the biggest source of revenue for our business. However, how we were managing our clients’ websites was fundamentally different than how we managed our own site. We realized we needed to fundamentally change how we dealt with client websites. In this talk, Bob Ruffolo explains exactly what businesses who experience significant website performance growth do differently compared to most businesses and how you can achieve this level of growth through a new approach.

Bob Ruffolo Bob Ruffolo

John Becker John Becker

Designed for speed: Strategies and tools to optimize your website’s load time

Slow websites kill conversions. 1 in 4 visitors will abandon a website if it takes more than 4 seconds to load. So, how do you optimize your website speed? Hint: It starts as early as the design phase. Join Maia Singletary, Manager of Web Development at G2, and learn about page speed metrics, strategy, and tools you can use to create websites that are blazingly fast.

Maia Singletary Maia Singletary

How to reduce bounce rates and increase rankings with micro-graphics (aka micro infographics)

There is a lot of speculation on what the best tactics and methods are for scaling your organic traffic, but there is a highly underutilized method that can strongly improve the engagement on your content. A few years ago, Venngage did an internal research study to learn what made people want to read a blog post on a site, or download an ebook or sign up for a webinar. In this talk Nadya will share some of those findings, and also discuss the impact of mini-infographics in content. She’ll discuss how Venngage reduced bounce rates and increased overall rankings fast, without building a single new backlink.

In this talk, attendees will:

  • Understand why overly long-form writing is not as effective as you might believe
  • Simple formatting hacks to increase on page engagement, and as a result improve your rankings
  • How to use visual cues and infographic to communicate and inspire your audience to keep coming back

Nadya Khoja Nadya Khoja

The 1% content strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2B content programs

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From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.


Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

Who are we talking to? Why do they care?

What are we ranking for? What are the two types of keyphrases?

How does PR and research build links, authority and ranking potential?

What do we publish? And how will it be promoted?

What topics, formats and collaborators support lead generation?

Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.

Andy Crestodina Andy Crestodina

The future is featured: Optimizing for the featured snippet in 2021

Featured Snippets are an effective part of your SEO toolkit. But within an ever evolving SERP landscape, how can you ensure that your content is reaching potential customers in the most effective way in 2021? In this talk we‘ll look at the latest developments in Google’s Featured Snippets, how you can optimize your site, where you might find challenges, and which tools can help stay a cut above.

Crystal Carter Crystal Carter

Bringing your website to life with video

Unless you show it, it doesn’t exist. How much of your business is stated but not shown? In a world where video is not only common, it’s expected, text-only landing pages no longer cut it.

In this jam-packed session, Vidyard’s Tyler Lessard identifies the key reasons for adding video to your website, how it impacts the buyer’s journey for your customers and prospects, and where to start adding video to your website right now.
Bonus: This session will feature a live walk through of an audience member’s website and show how they can get started in adding video to their website!

Tyler Lessard Tyler Lessard

Solving your website pickles

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Is your website constantly in a pickle? We can relate. From never-ending redesign headaches to the bugs that just won’t disappear, we’ve seen it all. But we’ve learned a bit along the way, and have some tips to share on how to minimize the pickles by focusing on creative consistency and constant optimization.

Jennifer Osgood Jennifer Osgood

The Marketing IQ Manifesto

Brought to you by: 

Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.

The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are.

In this actionable and entertaining talk, Oli will show you:

  • The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence, and Strategic Thinking.
  • The guiding principles of a high-IQ marketer.
  • And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business

Oli Gardner Oli Gardner

Frequently Asked Questions

Will the sessions be recorded?
Do I need to pre-register for sessions?
How do I join the event day-of?
Are there group discounts?
Can I transfer my ticket to someone else?

Website Optimization Summit Partners

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Sponsored By:

IMPACT Live Sponsor

Design Pickle is the leading flat-rate creative services platform, providing unlimited graphic design and custom illustration work for thousands of businesses around the globe.

Learn More About DesignPickle