Free Course

Sales and Marketing Resources for Executives and Leaders
In this free course, you’ll learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.
investing-digital-sales-marketing-results

Free Course

Sales and Marketing Resources for Executives and Leaders
In this free course, you’ll learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.
Featured Content
Featured Content
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Why You Need To Be the Best Teacher in Your Space To Win Over Your Buyers in the Digital Age
July 1, 2020 • 4 min read
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Why Trust Is the True Currency for All Business

Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

Why You Need To Be the Best Teacher in Your Space To Win Over Your Buyers in the Digital Age

Getting Started with They Ask, You Answer as a Leader
Getting Started with They Ask, You Answer as a Leader
Course
Fundamentals of They Ask, You Answer
24 min course
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Sales or Marketing: Who Should You Hire First for Your Growing Company?
November 4, 2020 • 5 min read
Content Marketing Team Structure: 5 Critical Positions
November 23, 2021 • 9 min read
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Fundamentals of They Ask, You Answer

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong. 

This course will change all that.

They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.  

By the end of this two-hour course, you will:
  • Understand how modern buyers and the buying process have changed and what that means for your business 
  • Know the right content to create to drive traffic, leads, and sales and how to get started
  • Learn how to use this content to speed up your sales process
  • Learn the elements of the perfect inbound marketing website 
  • Understand the importance of trust in all of your inbound marketing efforts

This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.

How to Get Your Whole Team to Buy in to They Ask, You Answer

Sales or Marketing: Who Should You Hire First for Your Growing Company?

Content Marketing Team Structure: 5 Critical Positions

Recent Articles
Recent Articles
In-house Marketing vs Agency: What’s Best For Your Business?
February 2, 2023 • 7 min read
Insourcing vs. Outsourcing Content: Which is Better for Your Business?
January 9, 2023 • 10 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency
December 14, 2022 • 5 min read
What Is a Revenue Team?
December 5, 2022 • 4 min read
Want to Grow Your Business? Start by Growing Your People
November 30, 2022 • 4 min read
Building the Perfect Sales and Marketing Team in 2023
November 27, 2022 • 6 min read
close close

In-house Marketing vs Agency: What’s Best For Your Business?

Insourcing vs. Outsourcing Content: Which is Better for Your Business?

Sales vs Marketing in 2023: What’s The Difference?

Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency

What Is a Revenue Team?

Want to Grow Your Business? Start by Growing Your People

Building the Perfect Sales and Marketing Team in 2023

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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company