Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Course

Sales and Marketing Resources for Executives and Leaders
In this free course, you’ll learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.
investing-digital-sales-marketing-results

Free Course

Sales and Marketing Resources for Executives and Leaders
In this free course, you’ll learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.
Featured Content
Featured Content
Why Trust Is the True Currency for All Business
August 9, 2023 • 6 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Why You Need To Be the Best Teacher in Your Space To Win Over Your Buyers in the Digital Age
July 1, 2020 • 4 min read
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Why Trust Is the True Currency for All Business

Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

Why You Need To Be the Best Teacher in Your Space To Win Over Your Buyers in the Digital Age

Getting Started with They Ask, You Answer as a Leader
Getting Started with They Ask, You Answer as a Leader
Course
Fundamentals of They Ask, You Answer
24 min course
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Sales or Marketing: Who Should You Hire First for Your Growing Company?
November 4, 2020 • 5 min read
Content Marketing Team Structure: 5 Critical Positions
November 23, 2021 • 9 min read
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Fundamentals of They Ask, You Answer

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong. 

This course will change all that.

They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.  

By the end of this two-hour course, you will:
  • Understand how modern buyers and the buying process have changed and what that means for your business 
  • Know the right content to create to drive traffic, leads, and sales and how to get started
  • Learn how to use this content to speed up your sales process
  • Learn the elements of the perfect inbound marketing website 
  • Understand the importance of trust in all of your inbound marketing efforts

This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.

How to Get Your Whole Team to Buy in to They Ask, You Answer

Sales or Marketing: Who Should You Hire First for Your Growing Company?

Content Marketing Team Structure: 5 Critical Positions

Recent Articles
Recent Articles
Why the Most Successful Teams Think of Sales as a ‘Team Sport’
December 4, 2023 • 8 min read
2023 Retrospective: 10 Industry Insiders Look Back
November 20, 2023 • 4 min read
Sales Managers: Here's How to use AI to Help Your Team Win
November 6, 2023 • 5 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Why Determining 'Culture Fit' Is So Important in the Hiring Process
October 19, 2023 • 5 min read
AI Fluency is a Mindset Shift (Not a Tool Tutorial)
October 18, 2023 • 4 min read
How To Align Your Sales And Marketing Teams In 2024
October 14, 2023 • 8 min read
How Should My Marketing Budget Change With AI?
October 9, 2023 • 4 min read
close close

Why the Most Successful Teams Think of Sales as a ‘Team Sport’

2023 Retrospective: 10 Industry Insiders Look Back

Sales Managers: Here's How to use AI to Help Your Team Win

Why Determining 'Culture Fit' Is So Important in the Hiring Process

AI Fluency is a Mindset Shift (Not a Tool Tutorial)

How To Align Your Sales And Marketing Teams In 2024

How Should My Marketing Budget Change With AI?