Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Meet the new Google My Business review management view

The search engine giant has added new transparency, visibility, and control for managing your reviews.

Meet the new Google My Business review management view Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

March 20th, 2021 min read

I'm not sure what the precise moment was when the first-ever business review was published on the internet. But I do know it was three months ago when my favorite Google review of London's iconic Big Ben was published:

Screen Shot 2021-03-20 at 10.20.41 AM

How devastating! Fingers crossed he had more luck in Paris! 🇫🇷

Funny as this may be, reviews in every form – case studies, testimonials, Google reviews, and so on – are critical to the health of your business. More to the point, the bottom line results can be gutting if you don't manage your online reputation.

Thankfully, Google My Business has launched a brand new reviews management tool, to help you better control your company's online reputation with the ability to escalate and report a review you'd like removed.

(Prior to now, you could report reviews you wanted removed, but there was not a way to see the approval statuses for those reported reviews in an easy way.)

How to manage your GMB reviews 

First, you'll want to head on over to the GMB review management page. If you have business profiles attached to your Google account, you will see them listed if you are logged in when clicking that link... with one caveat.

There are confirmed reports that if you manage numerous business accounts – for example, you work for an agency and have 18 clients – you'll get this error: “Based on the number of Business Profiles you manage, this process is not available.”

If you just have your business (or a handful), however, you should be OK, and you'll see this:

google-my-business-review

If you want to report a new review for takedown, you'll be taken to a list of recent reviews in chronological order. From there, you will be able to "Report a Problem" to Google, to plead your case for its removal.

If you want to see the status of a reported review, you'll be taken to a list view of the reviews you've reported, along with their review status. 

And, if you want more information about a completed assessment of a reported review (or if you want to even submit an appeal of a decision), you can do that:

google-my-business-review-appeal

Why you need to pay attention to your reviews

Our ideal buyers, on the whole, do not like being told what to think about you by you. They want feedback about you (and what you sell) from real humans who have purchased from you already, and depending on how good (or bad) the reviews they find are, they will (or won't) choose to do business with you.

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For example, right now I'm in the process of buying a lot of new furniture, artwork, and home decor ahead of a move to a new apartment, like this professional, large format photograph I am getting framed, which I am way too excited about:

roseto-valfortore

This was taken in Roseto Valfortore, a small Italian town where my family is from.

So, for the past few weeks, I've been basically living on websites like Amazon, Wayfair, Anthropologie, World Market, Crate and Barrel, West Elm, and Etsy. Can you guess one of my favorite ways to sort products on these websites?

Screen Shot 2021-03-20 at 10.34.00 AM

Sorry, low-rating products. You have no place in my new home. 

Now, if you're working at a company that isn't consumer products-based and thinking this kind of behavior is limited to the e-commerce world, you are sorely mistaken...

Screen Shot 2021-03-20 at 11.02.07 AM

...because folks leave reviews on Google for your business, no matter what you do. Like this example for HubSpot, which is a SaaS platform for businesses. 

Screen Shot 2021-03-20 at 11.08.34 AM

Or this one for Byte Right Support, a B2B IT services and consulting based in Baltimore, Maryland. 

Bottom line, no matter what you do or sell, you need to be smart about your online reputation management, and that starts with taking full control of your Google My Business listing.  

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