Free Course

Reporting on Sales and Marketing Performance
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
getting-started-sales-technology

Free Course

Reporting on Sales and Marketing Performance
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
Featured Content
Featured Content
Course
Fundamentals of ROI Reporting in HubSpot
40 min course
Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot
August 28, 2020 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
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Fundamentals of ROI Reporting in HubSpot

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s awesome — but is any of it actually working? Inbound marketing isn’t easy. To make it worth the time and effort, especially to skeptical decision-makers, it needs to show return. IMPACT’s Carina Duffy is here to show you the way!

In this course, IMPACT’s resident HubSpot nerd dives into how your organization can use HubSpot to prove the ROI of its inbound marketing efforts. By the end, you will fully understand:

  • The different ways to define return on investment (ROI) at your organization
  • The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
  • How to manage your data properly in HubSpot
  • How to create effective ROI reports in HubSpot

Chock-full of insights we’ve previously only shared with our clients, this course is a great fit for any marketing and sales professionals looking to show the fruits of their labor to their decision-makers and organization in a reliable, easy-to-understand way. 

Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot

10 Marketing KPIs You Should Be Tracking

Track These 5 Inbound Marketing Metrics to See Better Results

Recent Articles
Recent Articles
Vanity Metrics Are The Most Misunderstood Numbers in Marketing
December 26, 2022 • 4 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
13 Valuable Marketing KPI Dashboards To Track Every Metric That Matters
July 14, 2022 • 8 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
Databox vs. Geckoboard: Choosing the Right Data Platform for You
July 2, 2022 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
close close

Vanity Metrics Are The Most Misunderstood Numbers in Marketing

What Marketers Need To Know About Switching to GA4 [Google Analytics 4]

13 Valuable Marketing KPI Dashboards To Track Every Metric That Matters

Get More Out of HubSpot Reporting With a Third-party Tool

Databox vs. Geckoboard: Choosing the Right Data Platform for You

Google Shares New Tools to Audit Website User Experience

8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)

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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company