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The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

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What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
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Free Course

Reporting & Performance Resources

Getting Started with Sales Technology
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
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Free Course

Reporting & Performance Resources

Getting Started with Sales Technology
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
Featured Content
Featured Content
Course
Fundamentals of ROI Reporting in HubSpot
40 min course
Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot
August 28, 2020 • 12 min read
The 10 Marketing KPIs You Should Be Tracking (Updated for 2021)
January 5, 2021 • 9 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
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Fundamentals of ROI Reporting in HubSpot

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s awesome — but is any of it actually working? Inbound marketing isn’t easy. To make it worth the time and effort, especially to skeptical decision-makers, it needs to show return. IMPACT’s Carina Duffy is here to show you the way!

In this course, IMPACT’s resident HubSpot nerd dives into how your organization can use HubSpot to prove the ROI of its inbound marketing efforts. By the end, you will fully understand:

  • The different ways to define return on investment (ROI) at your organization
  • The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
  • How to manage your data properly in HubSpot
  • How to create effective ROI reports in HubSpot

Chock-full of insights we’ve previously only shared with our clients, this course is a great fit for any marketing and sales professionals looking to show the fruits of their labor to their decision-makers and organization in a reliable, easy-to-understand way. 

Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot

The 10 Marketing KPIs You Should Be Tracking (Updated for 2021)

Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress

Recent Articles
Recent Articles
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Google Analytics 4: Your business website analytics are now smarter
November 11, 2020 • 3 min read
Why a growth-driven design website will give you better traffic, leads, and sales
October 26, 2020 • 5 min read
Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring
August 30, 2020 • 6 min read
How to Create a Powerful Monthly Content Marketing ROI Newsletter
August 7, 2020 • 6 min read
Google Analytics to offer 2 new probability metrics: purchase and churn
July 20, 2020 • 2 min read
close close

Google Shares New Tools to Audit Website User Experience

8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)

10 Google Analytics metrics you absolutely must track (updated)

Google Analytics 4: Your business website analytics are now smarter

Why a growth-driven design website will give you better traffic, leads, and sales

Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring

How to Create a Powerful Monthly Content Marketing ROI Newsletter

Google Analytics to offer 2 new probability metrics: purchase and churn