Free Guide

Explore the Basics of Technical SEO for Inbound Marketers
In this free guide, you will learn the essentials of search engine optimization, how to outrank your competitors, and drive more traffic, leads, and sales from your website.
[Playbook] SEO guide cover

Free Guide

Explore the Basics of Technical SEO for Inbound Marketers
In this free guide, you will learn the essentials of search engine optimization, how to outrank your competitors, and drive more traffic, leads, and sales from your website.
Featured Content
Featured Content
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Guide
Is SEO Dead?
15 min read min read
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How Long Tail Keyword Research Can Drive Business

How to Optimize Videos On Your Business Website for Search

What is a Featured Snippet? [Definition + Examples]

Is SEO Dead?

Essential Courses & Recordings
Essential Courses & Recordings
Course
How to Optimize a Blog Post for SEO
1 hour 22 min course
Course
Creating Pillar Content Your Buyers and Search Engines Will Love
57 min course
Course
On-Page SEO & User Experience
02 min course
Recorded Session
The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs
40 min video session
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How to Optimize a Blog Post for SEO

You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…

“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”

“How do my articles get found by the right people?”

You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic. 

By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:

  • Knowing the right keywords to target
  • Structuring and writing copy to make both humans and robots (search engines) happy
  • Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
  • Using SEO to beat the competition


This course is essential for content managers and digital marketers who publish content and wants their content seen by search engines. It’s time to rank higher to reach your audience!

Creating Pillar Content Your Buyers and Search Engines Will Love

So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this is an all too common challenge

As much as it pains us, the way we marketers used to “do SEO” no longer cuts it. How search engines map our content today is very different (and much more human) than it was when we all first started creating content marketing strategies or our companies and we need to cater to this. Enter topic clusters and pillar pages.

Organizing your content in a topic cluster and pillar page model will help:
  • Your website be more organized, structured, and easier for users to navigate
  • You spot new content priorities, opportunities, and gaps with ease
  • Search engines like Google map your content more efficiently
  • Your search rankings go up due to better visibility
 
But what is the topic cluster and pillar content model? How does it work and why? What do great pillar pages look like across different industries? How do you select your own topic cluster and pillar content topics? How do you develop an out-of-this-world, revenue-generating strategy for a pillar page? And how do you track the success of your topic clusters and pillar pages?

You'll find the answers to these questions (and much more) in this IMPACT+ Pro course with the mind behind IMPACT’s traffic and lead-generating pillar strategy, Liz Moorehead. 

This course is ideally suited for content managers and digital marketers who are tasked with developing and executing robust content strategies that drive results for their company.

On-Page SEO & User Experience

When you’re trying to expand your audience, getting your content found in search engines is a must. but what if you’re following all the best practices — keywords in your headlines, related links in your copy — but still not seeing any rise in rank?

How can you conquer on-page SEO and user experience to impress the almighty Google, have users land on the first page of your target search results, and attract qualified traffic?

In this course, IMPACT Content Trainer Kevin Phillips goes beyond SEO basics to teach you how to write and optimize blog articles that will win over search engines and readers alike. These are tried-and-true strategies he’s used to help clients shoot to the top of search ranks for the better part of a decade. 

You will learn:
  • How to create content along the buyer’s journey
  • How to optimize your article copy to appear on the first page of Google (including structure, keywords, multimedia, linking, etc.)
  • How to optimize your SERP elements (i.e., titles, URLs, meta descriptions, etc.)
  • How to optimize the user experience of your blog articles

By the end of this course, you will have everything you need to start not only finding your ideal buyers at the top of their searches, but also winning them over with high-quality, easy-to-digest content. 

The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.


Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

Who are we talking to? Why do they care?

What are we ranking for? What are the two types of keyphrases?

How does PR and research build links, authority and ranking potential?

What do we publish? And how will it be promoted?

What topics, formats and collaborators support lead generation?

Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
Recent Articles
Recent Articles
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
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Video SEO: How To Optimize Videos To Drive Traffic to Your Website

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

10 Reasons Why Your Website Is Not Ranking In Google

9 SEO Best Practices for Stronger Organic Traffic in 2022

Google Shares New Tools to Audit Website User Experience

Google: Website Content Quality More Important Than Quantity

Google: 'Here's how to prepare for the future private web'

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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company