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They Ask, You Answer

The Big 5 Resources

Free Course

Getting Started with The Big 5
The Big 5 topics address the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. In this course, we'll talk you through what comprises The Big 5, how to execute them for your organization, and examples of them done well.
Take the free course
Explore more posts
how to write the big 5

Free Course

Getting Started with The Big 5
The Big 5 topics address the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. In this course, we'll talk you through what comprises The Big 5, how to execute them for your organization, and examples of them done well.
Take the free course
Explore more posts
Featured Content
Featured Content
Content Marketing
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
Content Marketing
We’ve Never Done 'Big 5' Content; Where Do We Start?
September 28, 2020 • 5 min read
Content Marketing
How Do You Integrate 'The Big 5' into a Pillar Content Strategy?
July 10, 2019 • 5 min read
Content Marketing
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
close close

The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales

We’ve Never Done 'Big 5' Content; Where Do We Start?

How Do You Integrate 'The Big 5' into a Pillar Content Strategy?

19 Business Blog Topics Your Audience Wants You To Write About

Best Practices & Examples
Best Practices & Examples
Content Marketing
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
Content and Inbound Marketing 101
How to Write An Effective Cost Article for Your Business
November 3, 2020 • 12 min read
Content and Inbound Marketing 101
Write the Product Reviews Your Customers Want to Read
August 21, 2023 • 10 min read

Need Help?

We host free sales and marketing consulting calls on a new topic every month to help you grow your business in-house.

Content Marketing
How To Skillfully Write About Competitors On Your Blog
February 20, 2023 • 8 min read
Content Marketing
Keep These 5 Best Practices Handy for Writing Your Next Comparison Article!
May 9, 2018 • 7 min read
Content Marketing
27 Best Business Blog Post Examples (Updated for 2021)
February 8, 2021 • 15 min read
Content Marketing
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
close close

The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)

How to Write An Effective Cost Article for Your Business

Write the Product Reviews Your Customers Want to Read

How To Skillfully Write About Competitors On Your Blog

Keep These 5 Best Practices Handy for Writing Your Next Comparison Article!

27 Best Business Blog Post Examples (Updated for 2021)

18 Great Examples of Comparison Blog Articles and Content

Recent Articles
Recent Articles
Content Marketing
5 Smart Ways to Combat Common Buyer Questions With Content
February 27, 2023 • 7 min read
Getting Started with They Ask, You Answer
Inbound Marketing for Architecture Firms
February 26, 2022 • 10 min read
Sales & Marketing Alignment
How To Be a Great Subject Matter Expert for Your Content Team
January 13, 2022 • 6 min read
Content Marketing
Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
Inbound Marketing
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read

close close

5 Smart Ways to Combat Common Buyer Questions With Content

Inbound Marketing for Architecture Firms

How To Be a Great Subject Matter Expert for Your Content Team

Long Form vs. Short Form Content: Which Is Better For Your Business?

17 Examples of Inbound Marketing That Drive Sales