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The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

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What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
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Articles, Podcasts, & Updates

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They Ask, You Answer Coaching & Training

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Website Design & Optimization

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HubSpot Training & Implementation

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Search Engine Optimization

Search Engine Optimization

The goal of search engine optimization is simple — to rank well in search results and get found online by the right people. Because if you're going to create engaging, revenue-generating content, you need to do the work to make sure it ranks well in search engines like Google, Bing, and so forth. If you’re a digital marketer, here are the SEO insights you need to get the competitive edge. 

Meet the Experts:

Franco Valentino Founder, Narrative SEO, Author, Speaker, & Developer of the Website Ecosystem Model®

Franco is an author, speaker, & developer of the Website Ecosystem Model that supercharges websites to optimize their speed, security, and traffic. Over the past 24 years, Franco has helped companies like AT&T, IBM, and yours, reach triple digit traffic increases by applying digital models to improve service delivery to their customers.

Melissa Smith Web Team Manager / Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

You can say Melissa was in love with all things computers since the day she learned to walk (and has a picture to prove it). Having a love for IT, you think she would go to school to be an IT nerd, but instead went in the direction of graphic design.

After a handful of years of doing both web design and web development, she followed her heart and went in the direction of solely focusing on web development.

With over 10 years of experience, Melissa leads a team of 4 other developers and helps the team create unique web experiences for our clients.

Outside of work you can find Melissa, spending time with family, maybe at the occasional bowling alley, traveling to Pittsburgh or the Jersey Shore, or watching/listen to any Pittsburgh sports. Yes, it is true I bleed black and gold for the City of Champions. :)

Daniel Escardo Sr. Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs

Daniel is a Web Developer at IMPACT, and has been designing / developing complex websites for over 15 years.

He started his career working as a graphic designer and print producer for advertising agencies in Miami, FL, where he was born and raised. Since his transition to web, his absolute passion is creating dynamic websites that provide an exceptional user experience and help increase traffic and improve SEO.

Outside of IMPACT he’s a husband, a doting father, and loves anything on the ocean.

Franco Valentino Founder, Narrative SEO Author, Speaker, & Developer of the Website Ecosystem Model®

Melissa Smith Web Team Manager / Sr. Front-end Developer 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

Daniel Escardo Sr. Front-end Developer 15+ Years of Web Development on HubSpot and Various CMSs

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