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What is They Ask, You Answer

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They Ask, You Answer Awards 2021

[TAYA Awards] They Ask, You Answer Awards 2021

Recognizing businesses for becoming the premier voice of trust in their industry

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Tell your story

We want to recognize you for the exceptional work you’ve done to grow yourself and your business. Becoming the premier voice of trust in your industry isn’t easy, and it takes time. We want to showcase your effort to the world.

Apply now

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Celebrate your success

All winners will have their stories featured on our They Ask, You Answer Hall of Fame page! You'll also have the award added to your IMPACT+ profile so you can share your achievement with the greater community. And we'll send you $500!

Apply now

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They Ask, You Answer 2021 Awards

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Best of the Big 5

You want to grow your business, and you know the right content can help you do that. So, you’ve cut out the fluff and focused your blog content on the best business topics to write about: The Big 5.

Share your best content of one (or more!) of the below categories and provide proof of how the content has increased your traffic, leads, and sales for your company.

  • Cost and pricing
  • Comparisons
  • Problems (theirs and yours)
  • Best of lists (best in class, best practices)
  • Reviews

Criteria to win:

  • Must be published within 2021
  • Must be one of The Big 5 content topics
  • Must have data to prove why it’s considered the best (e.g. generated X increase in traffic or $X in revenue)

Best of the Selling 7

All too often, businesses think they know just what they need when it comes to video: a nice "About Us" video to live on their homepage that will resonate with customers and bring in leads. But you know there are more impactful videos you can create. The Selling 7 are the seven videos most likely to get results and bring in revenue.

Share your best video of one (or more!) of the below categories and provide proof for how the video has improved your customers' buying experience.

  • 80% videos
  • Employee bio videos
  • Product or service page videos
  • Landing page videos
  • Cost videos
  • Social proof and testimonial videos
  • "Claims we make" videos

Criteria to win:

  • Must be published within 2021
  • Must be one of The Selling 7 video types
  • Must have data to prove why it’s considered the best (e.g. increased time-to-watch by X, increased X% in lead conversions, shortened sales cycle by X days)

Biggest ROI

Most companies invest in inbound marketing and never have much to show for it. Showcasing a positive ROI shouldn’t be so difficult. The key to seeing that success is changing your approach. They Ask, You Answer is a business framework that delivers inbound marketing success. And as you master the principles, you’ll see dramatic and sustainable improvement in sales, resulting in a successful return on investment.

Share your biggest ROI wins so far from your journey in mastering They Ask, You Answer.

Criteria to win:

  • Can be any content medium
  • Can be cumulative (e.g. multiple pieces of content that contribute to a total number)
  • Must have data to prove how much revenue your content has brought in for your business

Biggest Disruptor

Trust is a foundational principle that transcends all industries and markets, and all too often can be forgotten when marketing to prospects. If people don’t trust you, they won’t feel like you have their best interest in mind or that you will actually deliver on your promises. They won’t trust you to solve their problems. One of the biggest ways to build trust with your prospects is to obsess over their questions and concerns. Companies who put their customers first will always earn more trust, and consequently more business than any of their competitors.

While talking about some topics in your industry that may be taboo, you know it’s what your customers are asking about, so you know it’s in their best interest to answer the questions, even if that means you disrupt the status quo.

Share an example of your best disrupter content, where you push the boundaries in your industry and cater to your customers, not your competitors.

Criteria to win:

  • Must be published within 2021
  • Must be one of The Big 5 content topics
  • Must be able to definitively share how you are pushing the envelope in your industry

Most Impactful Story

Mastering They Ask, You Answer will have a profound impact on your business, but it doesn’t just stop there. Because you’re able to grow your revenue, you can spend less time being stressed and instead enjoy time with your family. Or you can hire and employ more individuals within your community. Or you can buy that home you’ve been dreaming of. The ripple effect of a successful business goes beyond just making money. It brings peace and success to so many other aspects of your life.

How has They Ask, You Answer impacted your life, both professionally and personally?

Criteria to win:

  • Must be honest

Rules and deadlines

All content submitted must be original work published for the first time in the year 2021. The submission deadline is January 31st, 2022. Submissions must include a video walkthrough providing data and explaining why it’s considered the best (e.g. generated X increase in traffic or $X in revenue, increased time-to-watch by X, increased X% in lead conversions, shortened sales cycle by X days). Contestants may submit for multiple awards.

How to apply

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Award details and frequently asked questions

What parts of my entry are made public? What parts of my entry are made public?

Can I submit for multiple categories? Can I submit for multiple categories?

When are the winners announced? When are the winners announced?

When is the submission deadline? When is the submission deadline?

They Ask, You Answer Awards Application

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