How Linta Roofing Grew to an $8M Business by Becoming the Most Transparent Roofer in Myrtle Beach

Linta Roofing’s Endless Customers Journey

Linta Roofing has a long history serving homeowners in Myrtle Beach and the surrounding communities. But internally, CEO Jeffrey Linta knew something was holding them back.

They had a strong product, happy customers, and people recommending them.

But Jeffrey still saw a gap:

Not enough people knew who they were or why they were different.

As Jeffrey put it:

“We want to be radically transparent. When we’re able to be transparent, we win the trust of our community.”

At the same time, like many growing businesses, Linta had already tried outsourcing marketing and found it ineffective. Jeffrey wanted a system he could own so that he didn't have to rely on yet another vendor.

That’s when he found the principles of Endless Customers, and decided to implement the system with coaching and accountability from IMPACT.

How they implemented

With coaching and accountability from IMPACT, Linta Roofing:

• Committed to radical transparency on the topics homeowners care about most (especially pricing, comparisons, and fit) even when those conversations are uncomfortable.

• Built an in-house marketing team instead of relying on outside agencies, so their industry knowledge could turn into content quickly and consistently.

• Kept a steady publishing rhythm to stay top of mind and answer questions before the first call (3 written articles, 3 short-form videos, and 2 long-form videos per week).

• Used content to support sales, so buyers could self-educate early and the sales conversation could start at a higher level. This helped shorten the sales cycle and smooth the process for the customer.

Results

Over roughly three years, Linta described a clear shift in scale, capacity, and market presence:

• Revenue: tracking to $8M

• Team size: grew from 6 people to 21 employees

• Roof replacements: grew from 250 homeowners/year to 450 replacements/year

• Total customers served: around 1,100 per year (including repairs)

• Market position: from top 10–15 to top 3 in their market

• Sales process impact: a faster, smoother sales cycle because key questions get answered earlier

Why coaching mattered

Jeffrey was clear that he didn’t want to just “try” Endless Customers.

He wanted to implement it correctly with support to keep the team accountable, make the right hires, and measure what mattered.

He described the benefits of coaching:

“You don’t know what you don’t know. There are so many layers to actually applying those principles and bringing it to life.”

He credited coaching support for helping Linta make decisions on:

• who to hire

• how to define roles

• how to hold the team accountable

• how to measure performance

What’s next

Linta’s long-term vision is ambitious. Jeffrey shared a 10-year target of becoming a $30M business serving 1,500 homeowners per year.

Their plan forward is straightforward:

• keep publishing what homeowners want to know

• keep building internal marketing capability

• keep using content to improve sales conversations

• keep leaning into radical transparency

Because in a market full of noise, the most trusted teacher wins.

Want results like this in your business?

If you’re thinking, “We’ve got a great business, but not enough people know it,” Linta’s story is proof that you don’t need louder mediocre marketing tactics.

You need a system your team can run. One with the coaching and accountability to stick with it long enough to win.

That’s what the Endless Customers Coaching Program is built to do.