Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

4 Tips for Getting Your Email Marketing Read

By Ramona Sukhraj

4 Tips for Getting Your Email Marketing Read

 

You've Got the Write Stuff! 4 Ways to Get Your Email Marketing Read

Email Marketing remains a critical element of any Inbound strategy,  but in a world of Facebook statuses, SnapChats, and a 140 character limit, even it is getting a bad rep.

Compared to the nearly instantaneous communication of social media and visual content, email marketing seems time-consuming and cumbersome, but if done correctly there is no holding it back!

Show your audience that you've got the write stuff!

Help your emails avoid the spam folder and get read using these 4 tips:

4 Tips for Getting Your Email Marketing Read

1. Personalize It

One major mistake that many companies make is not personalizing their email marketing. Nothing screams spam or email blast than a generic greeting, so trade in your "Dear Customer" or even "Good Morning, Music Lover!" and replace it with "Hi John!" or "Jane, Check this out!".  Addressing your prospect by name automatically grabs their attention more than you would without it.

Also, make sure to segment your lists. Look at the information you have gathered regarding the prospect and their activity to determine which emails they should be receiving. Segmented emails receive 50% more clicks than general email blasts. (source: Marketing Sherpa)

2. Keep the Focus on the Customer

One of the Inbound Marketers biggest pet peeves is a "sales pitch" or content that is overly promotional. Not only is this material boastful, it simply isn't any fun to read. Offer the recipients of your email something to look forward to personally. If you have industry or company news, create a story about how it affects them. Gear everything to expressing why they should care, read more, and ultimately click-thru.

3. Pay Attention to Design & Visuals

Though full-text emails are still effective at times, a picture is worth a thousand words. Your emails need to compete for attention and pictures deliver messages faster and more creatively than words alone. They also grab your audience's attention more quickly by illustrating your point. Try integrating videos, infographics, images, and charts into your emails for an eye-catching multimedia effect.

Even if you do not use images (or your audience has not enabled them), pay attention to design and layout. If your email text is poorly formatted or harsh on the eyes, you will only discourage the recipient from reading further.

4. Optimize for Mobile

Today your email is more likely to be received and viewed on a smartphone or tablet than a desktop computer, but many brands continue to ignore this. Consumers are constantly on-the-go, with their smartphones practically glued to their hands and if you don't want your email to get passed over you need to optimize it for mobile viewing. No matter how entertaining, useful, or important your email is, it will quickly be overlooked if it takes too long to load or worse, doesn't load at all.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Marketing Strategy
Published on April 26, 2013

Recent Articles

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?
June 7, 2023 • 4 min read
7 Must-have Word-of-Mouth Marketing Strategies [Infographic]
May 8, 2023 • 4 min read
What Small Business Leaders Need To Know to Thrive During a Recession
April 19, 2023 • 7 min read
5 Keys to Marketing Your Business During a Recession
April 17, 2023 • 5 min read
Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
April 10, 2023 • 5 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read