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Carly Stec

By Carly Stec

Feb 2, 2015

Topics:

Marketing Strategy
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Marketing Strategy

15 Examples of Brilliantly Clear Value Propositions

Carly Stec

By Carly Stec

Feb 2, 2015

15 Examples of Brilliantly Clear Value Propositions

 What is the first thing visitors see when they land on your website?

Does it give them a reason to stick around?

The trouble with many websites is that they fail to define their unique promise of value upfront, leaving visitors searching here, there, and everywhere for exactly what it is that they do.

Essentially, your value proposition provides an opportunity to articulate your competitive advantage. 

Why should your visitors pick you over everyone else?

Serving as one of the most important conversion factors on your website, it's important that you're able to nail down a proposition that does the trick.

To help you get the wheels turning, we've collected 15 examples of brilliantly clear value propositions, as well as the advice you need to start crafting one of your own.

What really goes into a value proposition?

According to an infographic from QuickSprout, your value proposition should adhere to the following guidelines:

  • Define how your products solves/improves problems
  • Identify benefits that your customers can expect
  • Explain why customers should buy from you over your competitors

15 examples of brilliantly clear value propositions:

1) HubSpot

HubSpot_Value_Proposition_

2) Automatic

Automatic_Value_Proposition_

3) BuildingEngines

Building_Engines_Value_Proposition_

4) Plated

Plated_Value_Proposition_

5) Accelerance 

Accelerance_Value_Proposition_

6) AppsBuilder

AppsBuilder Value Proposition

7) Invision 

Invision_Value_Proposition

8) Optimizely

Optimizely_Value_Proposition

9) DeskBeers

DeskBeers_Value_Proposition

10) Awesome Screenshot

Awesome_Screenshot_Value_Proposition

11) Events Network

Events_Network_Value_Propositions

12) Astrum Solar

Astrum_Solar_Value_Propositions

13) Salesforce

Salesforce_Value_Proposition

14) Skype

Skype_Value_Proposition_

15) Updatey

Screen_Shot_2015-01-30_at_9.52.52_AM

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