Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

5 Mobile Website Examples that are Breaking the Mold

5 Mobile Website Examples that are Breaking the Mold Blog Feature

Christine Austin

Creative Lead, 7+ Years of Web Design and Development Experience

November 4th, 2015 min read


The rise of mobile browsing has taken the internet by storm and could come across as a terrifying trend for those who don’t have a responsive site for their mobile users.

While this may seem like a conundrum, we should be embracing our new found mobile users. They require us to think even more critically about how our websites UX should translate from desktop to mobile.

Some current website may not scale down well enough for mobile users due to design, layout, information architecture, content length, and/or functionality.

But just because parts of the site don’t fit the mobile “mold” right away,  doesn’t mean you should give up on optimizing for it.

Abandoning these users may feel like it will make your life easier, but you need to understand that their experience is just as important as their desktop counterparts (especially when you consider that tablet users spend 50% more moolah than PC users).

To help jumpstart your creative juices, check out these 5 sites who hit the nail on the head when they redesigned their mobile websites.

Breaking News

Breaking News understands exactly how today’s users like to receive their information: quickly, easily, and with minimal distractions. They opted to display all the current news around the world in short twitter posts for quick reading, and gave users the ability to retweet the information by clicking the chat bubble icon next to each post.

If instead, you’re looking to search for a specific topic, the mobile menu allows you to filter by categories or by keywords. You can even ‘mute’, or hide, topics you have no interest in. Each of these options allows users to easily sift through the content so they can quickly separate what they want to read, enhancing their experience on the site.  As it is, 61% of users have a better opinion of brands when offered a good mobile experience.


What I found most remarkable on this mobile site was the integration of Google Maps. It  highlights specific geographic locations around the world where different news stories are occurring. When you click any of the bubbles on the map, the feed on the homepage changes to represent news stories taking place in the surrounding area.



As a company who’s constantly on top of digital innovation, it’s no surprise Samsung's website complements its tech-savvy users.

Since Samsung's website is part eCommerce, it’s imperative that they properly optimize their site for mobile users in order to increase the likelihood of a purchase from them on a mobile device.


Samsung’s mobile site does not disappoint. On the product category pages, the long list of products condenses into small sliders.  Product options (such as screen size, colors, etc.) are transformed into a option table which, when clicked on, leads to Samsung’s online store displaying products matching what the user clicked on.

Even the checkout process has been formatted so the steps you need to complete are clear. You can also track what stage of checkout you’re at by following the progress bar along the top of the page. The information within each step is also clearly labeled and given appropriate spacing so users can easily read what they are doing and clearly understand what they need to do next to complete the purchase.



News websites like Mashable can be a real struggle to optimize for mobile devices due to the issue of condensing an abundance of information traditionally displayed on a desktop down to fit a smaller viewport.

But Mashable didn’t let that challenge stop them. They strategically took their beefy desktop navbar and narrowed it down to show only the topics without their respective drop down menus.


The news posts themselves are easily readable for those on a smaller device since there is no longer a large sidebar taking up screen space. The navbar now follows the user down the page with options to share or tweet the article at any time, instead of making them scroll back up to the top where the options exist by default.


UGG Australia

With winter around the corner (too soon?) now’s the best time to start stocking up on winter attire, and what better place to look than UGG.

Their website's already visual nature, made for an easy transition to mobile. The lack of readable content, short descriptions, and abundance of images makes their offerings easily understood.


I also can’t help but enjoy the functionality of their navbar which consists of only four icons. Their mobile menu is beautifully organized and still keeps its drop down menus which can be easily closed using the respective ‘X’ icons. If you want to check your account information,  you can click the person icon and open up everything in a slide in tab regardless of what page you are on rather than redirecting you to a separate page.


Hewlett Packard

HP is another tech giant who has all their bells and whistles on their mobile site while still continuing to keep the experience it offers consistent.

The abundance of images across the site are all significantly sized down to not overwhelm the user on their smaller screens. And since many of these images are on the product pages, HP gives users the option to ‘collapse’ some of the images which ultimately helps shorten the page.



Like Samsung's online mobile store, HP has also optimized its online store so you can easily view each product and their descriptions one by one. There’s also the option to filter at the top which you can choose to expand or hide since it takes up a fair amount of the viewport when open. Their checkout process also has a clear step by step process despite the multiple steps needed to complete it.




Download The Complete Website Redesign Guide

Fill out the form below for tips on how to design a website that generates results

10 Focus Areas for Your next Website Redesign
FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!