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Free Assessment:
By Liz Murphy
In grade school, we all learned the same two things:
In content marketing, however, the opposite is true. Humanity and personality are how you become memorable and stand out from your competitors in content. But how do you undo years of reflexive mental programming to not express individuality or personality in your writing?
For the answer to that question, we invited IMPACT Paid Media Specialist Dan Baum to join us on this week's episode of Content Lab.
Dan earned his degree in biomolecular sciences, which initially made transitioning to a more human voice for the content he creates for IMPACT a challenge. However, over this past year, he's consistently delivered exceptional human content experiences for our audiences — from sharing personal stories about anxiety and imposter syndrome, to Google Analytics and Google Ads.
How did he do it? Listen in to find out!
🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨
Until next week! 👋
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