Blogging works better when you write about topics your buyers care about.

Generate titles
Close

Blogging works better when you write about topics your buyers care about.
Generate titles
Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

#EmbracingTheStruggle of Creating Original Content [MarketHer Ep. 42]

By Angela Myrtetus

#EmbracingTheStruggle of Creating Original Content [MarketHer Ep. 42]

Is original content that hard to create and stay on top of? Yes, and no!

The day we sat down to record this episode of MarketHer, a memory popped up on Facebook that reminded me this was our one year anniversary of recording this show. 

We had our normal prep time talking about how we would discuss our one-year anniversary, which led us to how challenging it sometimes was creating new content every week for a year. 

 Blogging works better when you write about topics your buyers care about.

We often don't realize the impact we have on others doing this show, but then a few people at IMPACT Live approached and wanted to meet us. 

We all turned around and said, "Are you talking to me?" 

We started this show being overly prepared.

We wrote scripts, had an editorial calendar, were focused on who our characters were, but what we began to realize is that the more authentic and real we were, the more engagement we received. 

That's what this episode is about -- how important original content is and the challenges we faced creating it once a week. 

  • Is it important to be super processed?
  • Is it important to be perfect and identify a character right away?
  • Does it make a difference to write a script before you record?
  • Do you know if you are even making a difference with your original content?  

These are just a few things we covered in this episode! Watch to find out how we answered these questions!

Check out the episode below and then join us in our Facebook MarketHer Group to continue the conversation! 

If you have some tips, email us at markether@impactplus.com. We will share it on our Facebook page!! 

Listen to the Episode on iTunes

MarketHer iTunes Subscribe

Stay Connected, Get Engaged! 

First, subscribe to MarketHer on iTunes.

Second, have a question or an idea for a future episode of the podcast? Let us know by commenting below, subscribe to our playlist on YouTube, connect with us directly on our channels below or send us an email.

Angela: LinkedIn, Twitter, Instagram
Britt: LinkedIn, Twitter, Instagram, Facebook
Brie: LinkedIn, Twitter, Instagram

[NEW] MarketHer Official: FacebookInstagram, Twitter (also Snapchat IMPACTMarketHer)

Or, you can leave us a comment below! Until next week...

We Listened, You Heard, Now, Go MarketHER!
MarketHer iTunes Subscribe

Blogging works better when you write about topics your buyers care about.

Topics:

Content Marketing
MarketHER
Published on August 22, 2018

Recent Articles

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
August 8, 2022 • 6 min read
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market
July 13, 2022 • 7 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read