Shout-out to Brian Walker for asking such a great question! (And for listening to the pod!)
At one point during this back and forth however, one of my favorite humans in the business (and the technical SEO savant behind our Is SEO Dead in 2019? guide) Franco Valentino broke my brain when he informed me of a simple truth:
The duplicate content penalty we all fear from Google isn't real. It doesn't exist.
Or you can comment on this episode below! I'd love to hear from you.
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