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The Ultimate Inbound Marketing Strategy Playbook 2022

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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"The Paradox of Originality" [Creator's Block Ep. 91]

By Marcella Jalbert

Marcella Jalbert also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"The Paradox of Originality" [Creator's Block Ep. 91]

The designers at IMPACT have been having lots of brainstorm meetings lately where we basically all hop on a call and look at a ton of different websites.

The purpose of this being to find things we like or think are cool and new to incorporate into our own designs.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

I know what you’re thinking, “You just STEAL from other website designs?!”

Not quite, we take these things and try to improve them in some way.

This is a common practice among designers and creatives alike.

We’re always on the hunt for inspiration for an original idea.

A simple search for the term “originality” on medium shows that about half the articles seem to be focused on the death of of originality or how it no longer truly exists.

Michael Riley writes -

“The way you become original is through imitation to some degree. When starting out as a creator, your work is likely going to largely reflect the ideas of your influences. That’s how you find your voice. The more you make things, the more your voice will become a collection of those influences and start to feel unique. … When that happens, you’ll rely less on the inputs you’re getting from your influences and more on your own original thoughts.”

Going through art school, I became acutely aware of this idea.

In almost every class I took, we were learning through copying someone else’s work. We copied masters, we copied amateurs, we copied random Google Image searches. This was how we learned.

With each copy I did, I slowly started to see my own hand shine through. It was no longer just a copy, but a great idea that I started to shape into my own great idea.

This week, Justine and I discuss the paradox of originality. Does originality truly exist or are we all just really good copycats? 

Listen to the Episode

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What We Talked About

  • Is there such a thing as a truly original thought?
  • “Every idea is a juxtaposition. That’s it. A juxtaposition of existing concepts.” —Steven Grant
  • Authenticity instead of originality

Resources

 

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Creator's Block
Published on October 30, 2018

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