Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Create a Brand That Your Target Audience Can't Resist

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Create a Brand That Your Target Audience Can't Resist

Screen-Shot-2015-01-15-at-10.09.02-AM-compressorAs technology continues to take over, you've probably found that resonating with the right audience online requires far more cognative effort than a face-to-face interaction would. 

Wondering why?

Quite simply, it's hard to play to the room when you can't actually see your audience. 

With that said, if marketers wan't to attract and persuade the right audience, they must be comitted to clearly defining their buyer personas before any content is created. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
The more information collected, the easier it is to visualize your audience, and in turn, create content that resonates. 

To help put this into perspective, we've gathered up 3 examples of brands that know their audience, and as a result, are creating some standout, targeted content. 

Simple Online Banking

In 2009, Josh Reich and Shamir Karkal started work on what they referred to in it's early stages as a "retail bank that doesn't suck."

With a commitment to doing better for the customer, Reich and Karkal introduced Simple, an all-electronic consumer banking service designed to take the headache out of banking. 

Simple Banking App Content Example

The keyword (well, keyword phrase) to remember here is "commitment to doing better for the customer." 

In an effort to create something irresistable, Simple tackles a long list of industry frustrations head on. 

Take a look at this bit of copy on their website:

"You shouldn't have to get out a calculator just to figure out if you can afford a new pair of shoes or a nice dinner out. At most banks, "Current Balance" shows you how much is in your account, but then you have to mentally deduct your upcoming rent, the groceries you're buying this week, and the gift you have to buy for your cousin's wedding.

Safe-to-Spend® does all the math for you by taking your balance and subtracting upcoming bill payments, pending transactions, and any Goals you're saving for."

By innovating the banking experience, Simple has had no trouble differentiating their service to help them standing out in a sea of inconveniences and complaints. 

Method Test Prep

Often times, parents take on the responsibility of finding the right SAT tutor for their child. 

Method Test Prep not only recognizes this, but they've tailored their content strategy to ensure that when parents go looking for solutions, their company turns up.

Having identified that persuading children to study online was a reoccuring pain point amongst prospective customers, Method Test Prep took to their blog to create a resource aimed at resolving this issue:

Method Test Prep Blog Content Example

This type of hyper-targeted content helps to position Method Test Prep as a brand that parents can trust. A brand that gets them. 

By using their blog as a tool to address their persona's most common pain points, Method Test Prep is increasing their ability to connect with their ideal customers.

Planet Fitness 

In an effort to differentiate themselves from the competition, Planet Fitness has identified and committed to a previously unexplored niche. 

By marketing itself as a "Judgement Free Zone", Planet Fitness aims to appeal to the casual gym goer. In doing so, they've devised a social media strategy that reflects just that. 

Between encouraging the #NoGymtimidaiton hashtag and highlighting membership perks like Pizza Mondays, Planet Fitness manages to upkeep a friendly, inviting feeling. 

Planet_Fitness_Content_Marketing_Example

Screen_Shot_2015-01-12_at_4.25.54_PM

(Yes, you heard me right. The first Monday of every month they serve pizza...at the gym.)

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on January 20, 2015

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read