That is the message attendees of IMPACT Live 2019 were met with as the event kicked off yesterday with a cinematic look at a few of the world-class organizations that have been transformed by content marketing and, more specifically, the They Ask, You Answer methodology.
The two-day event (our third year running IMPACT Live) began with our signature They Ask, You Answer workshop hosted by the one and only Marcus Sheridan.
His workshop took attendees through a custom workbook, which outlined the seven principles of becoming the most trusted voice in your space and encouraged listeners to take a deep dive into their businesses and the questions their customers ask.
The afternoon then introduced us to some of our event sponsors, including Moneypath, Workable, and Real Thread before continuing with the day's spotlight speakers.
Ryan Deiss: The 5 Authority Triggers
"The world is a noisy place, and it’s getting noisier by the day. That’s why it’s critical that your brand truly matters in the marketplace. In this session, the Co-Founder and CEO of DigitalMarketer, Ryan Deiss, showed attendees the secrets to reverse-engineering authority and the five steps to building a “mini-brand” in virtually any market."
Stephanie Baiocchi: Empowering Your Community to Amplify Your Brand
It's not enough to simply have a community, you need to give it the tools it needs to empower and grown your brand for you. In this talk, I shared the three steps to doing just that: Identify, Empower, and Reward.
David Meerman Scott: Fanocracy: The Power of Making Business Personal
"Fandom isn’t just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The key is creating a 'Fanocracy' — an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. However, those who apply the strategies of Fanocracy are more likely to dominate their categories. And beyond the financial benefits, a focus on fans spreads more joy and inspiration to the world at large."
Introducing Digital Sales & Marketing World & The PACT
Amazing talks aside, we made two major announcements.
IMPACT Live is no more
The first was that, in 2020, IMPACT Live will become Digital Sales & Marketing World (DSMW), the first and only conference where marketers, sales, and leadership teams get aligned on digital strategy and ignite true business transformation.
And we couldn't be more excited!
Throughout the past three years of hosting IMPACT Live, we learned countless powerful lessons.
Specifically, we learned what we need to do to provide our audience with the best and most transformative experience possible.
That's exactly why IMPACT Live is being reborn and we're lining up some major enhancements to provide deeper, highly-specialized, and more advanced education that's role and industry-specific, just for you.
We're excited about the new era of DSMW — and we look forward to seeing you again right here in Hartford at the Connecticut Convention Center.
Plus, with the busy summer season in mind, we're moving the event up to April 5-7, 2019 so we'll be back together sooner than ever!
ThePACT is an upcoming membership program created for members of the IMPACT audience who are life-long students — always hungry to learn the best ways to drive results — and thrive around like-minded, growth-focused individuals.
Marketing, sales, and business leaders will have access to session recordings from all of IMPACT's previous events (Brewing Marketing & Sales Success and IMPACT Live 2017, 2018, and soon 2019), role-specific peer groups, and exclusive courses.