Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Improve Your Marketing Strategy With A/B Testing

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Improve Your Marketing Strategy With A/B Testing Blog Feature

How does one go about choosing the right laundry detergent?

It's no secret, the day you start doing your own laundry marks a milestone; a transformation from adolescent to adulthood.

While the actual laundry machine comes with instructions, there is no tutorial to call upon when you're staring aimlessly at an aisle of laundry detergent that seems to expand for miles thinking to yourself, what would mom do?

Powder, liquid, color safe, skin-friendly, or lavender scented? It's likely that you'll Hotword up trying a few before finding the one that works best.

When it comes down to it, the same methodology can be applied to marketing.

In order to come about a tactic that delivers the results you anticipate, it's best to experiment with a few options. We call this A/B testing, and if you haven't tried it, we suggest you start!

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

A/B testing has helped many businesses make sense of the potential impact their product or service can have once it is presented in the most effective way. By uncovering the way your customer's behavior and preferences, your business can begin to tailor your marketing efforts accordingly to ensure you receive the best possible results.

What Should You Be Testing?

Timing

If you struggle with things like achieving the email open-rates you feel your content is worthy of, A/B testing is a great way gather the data you need to get your numbers up where they should be.

By sending your messages to segmented lists at different times, either during the day, or during the week, you can come about the timeframe that delivers the best results in terms of open-rates and click-throughs.

There is no universal best time for businesses to blast out their best content, so utilize A/B testing as a way to discover the time that works best for you.

Email Subject Lines

You've just put the cap on the perfect email promoting your businesses’  newest offer and you're ready to hit send, but what about the subject line?

A subject line has the potential to make or break the success of your email marketing, so experimenting with different phrases will help you find the one that makes the most sense.

Instead of letting your emails fall by the wayside, conducting an A/B test will give you the chance to understand the specific verbiage that resonates with your audience.

Forms

Sometimes people can be sensitive when it comes to giving away their personal contact information. When selecting which form to use on a particular page, keep in mind that we've all been spammed one time too many to just toss out our 411 without a care.

Use language that assures your website visitors that you won't be using their information to throw useless information at them.

Test out a few different form templates. Some may contain a few non-essential fields, and some may ask for the bare minimum. For example, one option may ask for a personal phone number, and the other may leave the number field off all together.

CTAs

The CTAs you implement on your website are reflective of the action you want your audience to take. While many businesses devote a lot of their time to determining their objective and figuring out how to direct their visitors accordingly, many of these efforts are lost when a CTA does not reach it's full potential.

To avoid CTAs that fall short, your business should be actively testing different colors, sizes, styles, and placements to see what works best to facilitate action.

Navigation Bars

Think of your website's navigation bar as the vehicle for all of your website traffic. Once visitors arrive on your site, they often turn to the navigation bar to make there way around the majority of your content, so why not make it as smooth of a ride as possible?

Use A/B testing to monitor the effectiveness of the order in which your navigation tabs appear. If you're not already using drop-down menus, consider adding them to see if it alters the way visitors behave on your pages. In addition, try implementing a fixed navigation bar over one that disappears when your visitors start to scroll down.

All of these considerations may be just what your website needs to take things to the next level.

 Photo Credit

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Lead Generation
Marketing Strategy
Published on November 30, 2013

Recent Articles

44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 12 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
14 tips for optimizing your business blog articles for conversions
April 12, 2021 • 10 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate? (updated for 2021)
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads [Updated for 2021]
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
Increase landing page conversions with these 3 simple, powerful hacks
February 25, 2021 • 8 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read
11 Best Examples of Lead Generation Website Designs
January 20, 2020 • 9 min read
Top 9 proven lead generation ideas you need to try in 2020
December 3, 2019 • 3 min read