Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Mastering social video with repurposed video content (ft. Shaina Weisinger) [Film School for Marketers, Ep. 38]

Mastering social video with repurposed video content (ft. Shaina Weisinger) [Film School for Marketers, Ep. 38] Blog Feature

Will Schultz

Digital Sales and Marketing Coach, 4+ Years of Video Training and Consulting

March 10th, 2020 min read

How can you get the most out of your video content? And, is it possible to take one video and turn it into a dozen new marketing assets?

In this episode of the Film School for Marketers podcast, we're talking about repurposing video content with Shaina Weisinger.

She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.

Let's be real, if you're embracing They Ask, You Answer methodology, you want your video team to be focused on producing new content.

🤔 Related: Wait, what the heck is They Ask, You Answer?

In turn, generally the first thing to get overlooked is the promotion of the content, especially on an ongoing basis.

Shaina breaks down for us why social video leads to such incredible ROI, why teams generally don't have the time to make repurposed content, and the social strategies that will maximize reach on every video meme you publish.

Listen to the full episode here (or scroll down to watch the video):

Why is repurposing your video content is so important?

We know at least two things are true: 1) you spend a lot of time on your videos and 2) you want to get the most out of everything you publish.

Furthermore, you want those videos to continue to perform well over time.

Enter repurposed assets like video memes, text motion videos, and Stories that take your long-form content to a new audience.

In this episode we cover: 

  • How repurposed content applies to They Ask, You Answer
  • How much does it cost to outsource a service like this, and how can I make a case to add this to my budget?
  • If it's not likes and views, what metrics truly matter with social media video?
  • What you should add into your pre-production process if you want to repurpose video content later
  • Using repurposed content as a "teaser" for long-form videos
  • How you could make a year's worth of social video content in a couple days

Learn more about how customers like Endless Events used Repurpose House to explode their video traffic by visiting RepurposeHouse.com.

Check out the Repurpose House Blog for more tips and tricks, including the odd numbers strategy.

Connect with Shaina on social: @shainaweisinger or on LinkedIn.

Follow Repurpose House on social: @repurposehouseco

AND, check out the agenda for Digital Sales and Marketing World 2020!

We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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