Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

10 Ways to Repurpose Your Content The Right Way [Infographic]

10 Ways to Repurpose Your Content The Right Way [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

March 4th, 2018 min read

We’ve all heard it time and time again:

Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.

But let’s be real; like so many things in life, that’s usually easier said than done.

As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.

How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s like content marketing equivalent of outfit repeating -- unacceptable.

Despite all of these concerns, however, there are several ways to successfully repurpose your content so that it still looks and feels fresh.

Earlier this summer, Express Writers taught us how with this infographic shared on their blog.

In it, the copywriting company outlines 4 online tools for repackaging old content, 6 popular offers you can create, as well as some insightful statistics and facts about how to use Twitter at the helm of your strategy.

Check out some of these highlights from the infographic. Then, scroll through the full thing below:

  • Turn written content into visual content. 67% of people are more likely to be convinced by presentation that includes visuals.
  • An infographic is 30x more likely to help you get views than an article or blog.
  • The average Facebook post has a shelf life of 5 hours.
  • The average Tweet only lasts 18 minutes.
  • Try using List.ly to put together a fast and user-friendly Listicle.

How
Like this infographic? Get more tips from Express Writers.
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out