Blogging works better when you write about topics your buyers care about.

Generate titles
Close

Blogging works better when you write about topics your buyers care about.
Generate titles
Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

10 Ways to Repurpose Your Content The Right Way [Infographic]

By Ramona Sukhraj

10 Ways to Repurpose Your Content The Right Way [Infographic]

We’ve all heard it time and time again:

Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.

But let’s be real; like so many things in life, that’s usually easier said than done.

 Blogging works better when you write about topics your buyers care about.

As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.

How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s like content marketing equivalent of outfit repeating -- unacceptable.

Despite all of these concerns, however, there are several ways to successfully repurpose your content so that it still looks and feels fresh.

Earlier this summer, Express Writers taught us how with this infographic shared on their blog.

In it, the copywriting company outlines 4 online tools for repackaging old content, 6 popular offers you can create, as well as some insightful statistics and facts about how to use Twitter at the helm of your strategy.

Check out some of these highlights from the infographic. Then, scroll through the full thing below:

  • Turn written content into visual content. 67% of people are more likely to be convinced by presentation that includes visuals.
  • An infographic is 30x more likely to help you get views than an article or blog.
  • The average Facebook post has a shelf life of 5 hours.
  • The average Tweet only lasts 18 minutes.
  • Try using List.ly to put together a fast and user-friendly Listicle.

How
Like this infographic? Get more tips from Express Writers.

Blogging works better when you write about topics your buyers care about.

Topics:

Content Marketing
Infographics
Published on March 4, 2018

Recent Articles

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
August 8, 2022 • 6 min read
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market
July 13, 2022 • 7 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read