Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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The Ultimate SEO Checklist [Infographic] Blog Feature

Melanie Moore

Web Project Manager, 7+ Years of Client Success and Project Management

August 24th, 2019 min read

Search engine optimization seems to be the golden goose for digital marketers. 

It can be a full-time job to stay on top of because it is ever-evolving, but if done properly, it can produce a wealth of great results for your business. 

Don’t know where to start? Want some quick wins to improve your SEO now?  

Luckily, MarketingProfs shared this great Infographic created by LeapFroggr to help you kick start or polish SEO efforts. 

Step 1: Do your research

What are your competitors doing? What keywords are people searching for that are related to your industry? 

Research can be time-consuming and daunting, but the payoff is great.

Pull together a list of your top competitors and then do some keyword research. 

Google Ads - KeywordPlanner is a powerful free option available at your fingertips. You can also explore a paid option like SEMRush. If you don’t know what SEMrush, check out this in-depth review. 

Next, check out your website stats. 

Pull together some information on your site speed, crawl errors, and analytics, just to name a few. 

You can crawl your entire website with a tool like Screaming Frog and make sure to utilize Google Webmaster Tools to submit a sitemap, check for crawl errors and penalties. With this information, you will be able to discover and resolve issues on your site immediately resulting in better site speed and quick wins to improve your SEO. 

Step 2: On-page SEO

There is so much you can do to optimize your on-page SEO, but here are some quick things you can do immediately.

Make sure your content has a focus keyword. Include the keyword in your H1 title, purposefully throughout the content and in the URL of the web page if possible. 

Your images should also all have alt-text and be compressed and optimized for your website so that they do not affect your site speed performance. 

Tinypng is a free image optimization tool I love to use and if your website is on WordPress, there are a number of great plugin options like Imagify.  

Step 3: Off-page SEO

Off-page SEO refers to what you can do to improve your SEO outside of your website. 

This can be done by making sure you are active on social media, guest blogging, and providing quality content that your audience finds valuable. 

Step 4: There’s still more

Yes, after all of that, there is still more you can do. 

Become an expert in your space. You can do this by building your content library. Check out this Content Marketing & Blogging Basics playbook from us here at IMPACT to get you started. 

As your content is optimized and discovered by more users through Google, the search engine  will start to pay attention and reward you for your efforts by ranking your content higher.

You should also pay attention to conversion rate optimization. 

Monitor your bounce rates, set-up and track goals, and review where people are converting on your site. You can do all of this with Google Analytics or another marketing analytics tool like HubSpot. If you notice that certain pages are not converting well do some tests. Make one change at a time to see if it helps, for example, button text or color. You may discover that certain wording or colors resonate better with your visitors. Having this data and being able to make these adjustments will increase your conversion rate and add to your credibility with Google in turn improving your SEO. 

Lastly, but maybe most importantly, make sure to stay on top of Google guideline changes. 

Changes rolled out by Google can dramatically affect your SEO efforts so it is important to be in the know and update as necessary so that you do not see dramatic dips in your traffic.  

This article only scratches the surface of this incredibly in-depth checklist so make sure to view the full infographic below:

infographic-Ultimate-SEO-Checklist

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