Email:Traffic coming from a link within an email you sent
Social: Traffic coming from a social media platform
Other:Traffic coming some a source outside of those above
Examining this data will help you better strategize and understand where to focus your marketing efforts and also where your strategy may currently be lacking.
In addition to your individual traffic sources, it’s important to take into account those of your industry. This will give you a better idea of where you stand against your competition and also provides valuable insight into existing buyer behaviors.
Thanks to HubSpot Research, finding this industry data just got easier! In a recent report, the marketing automation giant found data on the traffic sources for all of its 15,000 customers by industry, region, number of employees, and type of business (B2C or B2B).
Organic is the most popular traffic source for those in the construction, consumer products, manufacturing, and marketing industries -- while direct traffic leads the way for eCommerce and real estate.
For businesses with more than 5 employees, Direct is the most popular traffic source.