Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Why You Should Keep Blogging (Even When it Feels Like No One is Reading)

Why You Should Keep Blogging (Even When it Feels Like No One is Reading) Blog Feature

December 5th, 2014 min read

Why_you_should_keep_blogging_even_when_it_feels_like_no_one_is_readingThe other day I came across a figure that stated that a new blog is created somewhere in the world every half a second. (Source: BWHGeek)
 
I'll give you a minute to wrap your head around that.
 
(One minute later.)
 
It's no secret that the competition is fierce, but giving up on your blog because of low readership means giving away opportunities.

Rather than look at your slim subscriber list from a "glass half empty" perspective, consider how lucky you are to have earned their attention despite the overwhelming competition. 
 
Maybe people aren't flocking to your posts like you envisioned in your dreams, but if you keep at it, the rewards are sweet
 
So before you close shop, consider the following reasons why you should keep on blogging on. 

Practice makes perfect

Much like any new venture – cooking, driving, bookshelf assembly – you're bound to run into some hindrances. 

Blogging is no different. 

Sure, you may think that you know how to write. You've written countless college papers, emails, and letters home from camp but this experience perils in comparison to the skills necessary to write strategically for your ideal audience. 

Identifying your audience, establishing your tone, and finding your groove are things that take shape over time. 

To improve, you have no choice but to keep at it (no matter how many views you're getting.)

In any business, credibility is key to warming up prospects to a point where they feel comfortable buying into your product or service. The more you blog, the more opportunity you have to build up your credibility in the eyes of potential customers and industry influencers. 

Quick tip: Commit to writing something every day. This can be a blog post or quick writing exercise. Much like going to the gym, writing can be difficult to pick back up if you leave too much time and space between each piece. For quick creative writing prompts, check out the app, Prompts. While the topics aren't business specific per say, they certainly help to get the gears turning. 

The SEO benefits are unparalleled

Every time you publish a blog post, it serves as an indexable page for your business. The more indexed pages you have, the more your site gets crawled by Google's bots.

According to HubSpot, companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages and companies that have reached 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages. 

Quite simply, each post matters. 

Not to mention, the more your master the art of writing informative, inspiring blog posts, the more opportunity you have for your articles to be picked up and linked in other publications. 

In fact, companies that blog have 97% more inbound links.

Aware that inbound links go into determining your page rank, this could have a serious impact on your organic traffic. 

However, be sure that you're focused on building links the right way. Google is quick to penalize sites that gain links at an unnatural pace or practice bad link building habits.

Quick tip: Don't allow optimization to be an after thought. Start by researching questions that are being asked by your prospects. What they are struggling with? Your post should aim to provide a solution to their pain point. From here you can focus on identifying a target keyword, preferably a long tail one, as they are easier to rank for. As you write, be sure to incorporate this keyword into your title, body, meta description, alt text, and URL. 

Your sales team will benefit from it

In your darkest blogging hour, think about sales. 

A steady stream of quality content will provide your sales representatives with proof of your business' industry expertise. 

The more awesome, actionable, problem-solving content you create, the easier it is for sales to pass along resources and warm prospects up to doing business with you. 

If you have potential customers stuck in your funnel that aren't quite ready to take the plunge, your content could be the driving force that propels their decision-making. 

Quick tip: When time permits, sit in on a few sales calls. Hearing prospects talk candidly about the issues they're facing will make it easier for you to truly understand who you are trying to reach through your content. If you discover that people are constantly struggling with a particular pain point, bring it back to your team and start building out a remedy.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.