Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Aug 17, 2015

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

Wistia’s Chris Savage on Staying True to Your Brand Personality

Ramona Sukhraj

By Ramona Sukhraj

Aug 17, 2015

Wistia’s Chris Savage on Staying True to Your Brand Personality

wistia-chris-savageCo-founder and CEO of Wistia, Chris Savage was named a Top Young Entrepreneur by BusinessWeek in 2009 and has helped establish the company as the leader it is in video hosting, tracking, and promotion. He has also been a driving force in creating the organization's well-known, quirky culture and unique voice, but embracing it didn't come as naturally as you might think. 

When we asked Chris about its origins last year, here's what he had to say:

“When we first started, we were not transparent about how many people were on the team or what we cared about. We thought that the key to being successful was to be professional and to act like a big company. It turns out that it's really obvious when a small company pretends to be big. It doesn't inspire confidence.

We started to notice that when we were genuine about how small we were, what our problems were, and even when we were excited about small things – like a new ping pong table – that our personal stories resonated much more than the overly professional ones.

Our personality is a huge part of our brand and I think it's been critical in letting our message travel more easily to a wider audience.”

Want to Hear More from Chris Savage?

See what he and other tech and marketing experts like Justine Jordan, Neil Patel, and Ann Handley have to say about successfully selling your software in "Selling Your SaaS: How the Most Successful Software Companies Grow." Click the button below to keep reading!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.