IMPACT Inbound Marketing Agency
Close

Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
Featured Resources
Getting started with digital sales and marketing
How much should I budget for digital sales and marketing?
Should we hire an agency or in source our marketing?
What is account-based marketing and should we be doing it?
Getting started with Facebook or Google Ads
See All ResourcesSee all Resources for Digital Sales & Marketing
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Featured Resources
What is They Ask, You Answer?
Why does They Ask, You Answer actually get results?
How They Ask, You Answer benefit sales
12-Month They Ask, You Answer Implementation Plan
Short-term wins you can expect with They Ask, You Answer
How to get your team to buy in to They Ask, You Answer
See All ResourcesSee all Resources for They Ask, You Answer
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Featured Resources
Virtual Sales training checklist
Video sales call best practices
What to do if your sales reps are missing their numbers during COVID
How to use LinkedIn to close more deals in 2021
Essential virtual selling tools and technology
Will virtual sales training with IMPACT help my team?
See All ResourcesSee all Resources for Virtual Selling
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
Featured Resources
The ultimate guide to video for sales
7 most important videos for sales and marketing
What to include in your video marketing strategy
Ace your YouTube strategy in 2021
Video email marketing examples you'll want to copy
Everything you need to know about Vidyard
See All ResourcesSee all Resources for Video
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Featured Resources
The ultimate guide to the HubSpot marketing hub
The ultimate HubSpot marketing migration checklist
HubSpot CRM pros and cons
Is a HubSpot-hosted website more secure than a Wordpress site?
Hubspot pricing: your guide to everything HubSpot costs
Listen to the Hubcast podcast
See All ResourcesSee all Resources for HubSpot
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more
Featured Resources
The Ultimate Guide to Website Redesign for Businesses
The Definitive Guide to Website Strategy
The Website 6: Key Characteristics of the Perfect Inbound Website
Website Redesign: Inbound Marketing Agency vs Web Designer
HubSpot vs Wordpress: Which is best for me?
How Much Does a Website Redesign Cost?
See All ResourcesSee all Resources for Web Design
About
About
Close
Who is IMPACT?
Our story
Services
Testimonials
Case studies
Careers
The team
Resources
Learning center
Upcoming events
Podcasts
Playbooks
IMPACT+
Discussion feeds
Courses
Past events
Virtual peer groups
Social media
IMPACT Elite on Facebook
YouTube
Linkedin
Instagram

Looking to reach out? Talk to UsLooking to reach out?

© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377

Project Management Software Company Sees 380% Increase in Qualified Leads

About Innovative Management Solutions (IMS)

Innovative Management Solutions (IMS) offers project management solutions like consulting, staffing, training, software, and application hosting. Their goal is to help organizations improve their efficiencies in order to increase their project delivery results while minimizing costs.

IMS’ experience, expertise, and tools have helped and will continue to help companies find solutions to efficiently and successfully manage projects with cost-effective methods. With the economy constantly changing, IMS knows there’s a need for project management in many different industries. In order to reach them, their marketing needed a little outside help.

The company had turned to several outside organizations for marketing assistance, but had not seen the results they sought so they began searching for a new partner who could quickly prove a return on investment.
100%

Training Requests and Sales

380%

Number of Qualified Contacts

1066.6%

Traffic From Emails

What We Did...

After starting with IMPACT, the first thing tackled was a redesign of the IMS website. The biggest challenge here was clearly presenting all of IMS’ solutions, services, products, and trainings without overwhelming a visitor. To make sure visitor’s felt comfortable and could easily find a solution to their problem, a main focus for the redesign was easy navigation, separate pages for each offering, and clear but short descriptions.

Search Engine Optimization

Outside of housing their extensive offerings, the IMS site also had to be SEO friendly to raise organic traffic and authority. To do so, a company blog was established for additional page indexing and all site pages were optimized with keywords frequently searched for by prospects.

After the redesign and optimization, IMS organic traffic has increased by about 97% since beginning work with IMPACT in 2013. Organic traffic now makes up the largest source of traffic for IMS, but to keep traffic steady, there also needed to be other active channels.

Email Marketing

Email campaigns were also set-up to help boost traffic back to the site. The biggest email campaign created was a blog update email. This email is delivered directly to the inboxes of subscribers weekly and monthly to keep them up-to-date with the newest articles IMS posts. By making their content convenient and intriguing enough to click, IMS’s email campaigns have led to a boost in traffic by 1066.6%.

“I’ve worked with several other organizations...without any results. After working with IMPACT for about 3 months, I’ve already seen some return. I’ve experienced nothing but professionalism from them in every aspect of their business: from sales and discovery to the execution of the work.”

Jeff Collins President & CEO, Innovative Management Solutions

Results...

After working with IMPACT for only a few short months, IMS was already seeing more results than they did from their previous marketing.

Thanks to social media activity, improved search rankings, and strategic email campaigns, IMS was finally able to connect with and nurture the right contacts. As a result, they saw a 380% increase in the number of qualified contacts being generated in just a few months.

However, this was just step one. To increase IMS’s biggest goal of raising their number of training requests, prospects needed to be better guided to the request form.

To help prospects find the page, it was optimized for search engines. IMPACT made sure the URL, headers, page title, meta-description, and other elements on the page included keywords prospects searched for when looking for solutions. Since optimizing, IMS has seen an increase in training requests and sales by over 100%. 

Overall IMS has seen the benefits of inbound marketing. With its inbound efforts, IMS is able to reach the right audience with the right information and will continue to increase their leads, training requests, and in turn revenue.
Share this success story on:
Inbound Marketing Consultation Graph

Take the guesswork out of your marketing in just one phone call

We respond to requests immediately, so we’ll get back to you super fast to set up a time to chat.