About the author

As a highly sought-after keynote speaker, Marcus Sheridan has not only inspired thousands to achieve success with inbound marketing on stage but has also given them the tools they need to get there in his best-selling content marketing guidebook, They Ask, You Answer.

And it all started in 2008. During the economic collapse, Marcus’ swimming pool company, River Pools and Spas, was on the brink of disaster. However, by answering buyers’ most urgent questions openly and honestly on his website, he was able to turn things around, growing not only his website traffic but his sales. In the decade since, Marcus has gone on to teach thousands of audiences and clients how to do the same.  

In this guide, Marcus will help you learn these principles and put them into action at your organization.