Video Marketing Resources

Video Production

Video Marketing

How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

December 3, 2021 • 6 min read

Video Marketing

The Video 6: The Formula for Great Marketing & Sales Videos [+VIDEO]

August 3, 2018 • 4 min read

Video Marketing

15 Best Video Editing Software and Apps for Any Budget in 2020

December 5, 2019 • 12 min read

Video Marketing

7 Video Production Equipment Essentials Your Business Needs in 2021

September 9, 2020 • 8 min read

Web Design

Video Marketing: 7 Tips for Creating an Irresistible Video Thumbnail

March 2, 2017 • 4 min read

Course

Crafting "Selling 7" Videos that Convert

1 hour 05 min course

Course

How to Create Amazing Case Study Videos

1 hour 26 min course

Video Marketing

Where Should I Host My Marketing Videos? [+ VIDEO]

November 6, 2021 • 6 min read

How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

The Video 6: The Formula for Great Marketing & Sales Videos [+VIDEO]

15 Best Video Editing Software and Apps for Any Budget in 2020

7 Video Production Equipment Essentials Your Business Needs in 2021

Video Marketing: 7 Tips for Creating an Irresistible Video Thumbnail

Crafting "Selling 7" Videos that Convert

So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone.

Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content.

They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.

From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:

What videos are included in The Selling 7
The most common mistakes made when producing Selling 7 videos
How to create a framework for producing Selling 7 videos
How to make effective, high quality Selling 7 videos

This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.

By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.

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How to Create Amazing Case Study Videos

Creating case study videos is an effective way to showcase the success your clients have when using your products or services. They provide proof that you can deliver on your promise while showing the benefits your business provides and allows your audience to build trust for your company.

Lights, camera,....wait, how do you know when you're ready to film?

Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. There are many things to consider when creating case study videos, and having an industry expert guide you through the process will help set you up for success!

Alex Winter is the Creative Director & Video Manager at IMPACT who has over ten years of industry experience and will be your instructor for this incredibly valuable course.

In this course, you will learn…

The importance of proper planning during the pre-production stage.
Supporting the client throughout the production process.
The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
The production stage including what a filming day could look like.
Industry-proven director tips to make your filming day successful.
The post-production stage including transferring your footage and editing.

After completing this course, you will be ready to say “lights, camera, action”!

Start Course

Where Should I Host My Marketing Videos? [+ VIDEO]

On-Camera Performance

Course

Mastering On-Camera Performance

49 min course

Video Marketing

Video Marketing Tips: 5 Most Common Mistakes People Make On Camera

November 1, 2021 • 5 min read

Video Marketing

5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video)

November 30, 2018 • 7 min read

Video Marketing

What Not to Wear: Tips for Choosing the Right Clothes for Your Marketing and Sales Videos

January 1, 2020 • 4 min read

Mastering On-Camera Performance

If you shudder at the thought of speaking on camera, you’re definitely not the only one. Whether it’s worrying about how your hair or makeup looks or your tone of voice, it’s common to feel self-conscious when the camera starts rolling — but you can overcome it!

IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner firmly believes that anyone can be good on-camera with practice and the right guidance, so he’s here to walk you through all of it.

In this course, Zach helps you uncover the skills and techniques to master your performance on-camera, whether it’s for a Zoom meeting, a 1:1 sales video, a YouTube tutorial, or full-scale production. This includes:

How to overcome self-doubt and fear
On-camera tips to bring out your best performance
How to look your best on camera with effective facial expressions and gestures
How to sound your best on camera with the right tone, pacing, etc.
Knowing when to use a script

These are all things Zach learned first-hand from public speaking and countless teachers and mentors he’s had. So, if you’re ready to stop being intimidated by the camera and learn how to become a master communicator, let’s jump right into it.

Start Course

Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

Video Marketing Resources

Learn everything you need to know to start your video marketing journey with confidence.

Learn everything you need to know to start your video marketing journey with confidence.

Featured Content

Featured Content

How to Do Small Business Video Marketing

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]

Video Marketing: What Your 2022 Business Video Strategy Must Include

How to Optimize Videos On Your Business Website for Search

How to Do Small Business Video Marketing

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]

Video Marketing: What Your 2022 Business Video Strategy Must Include

How to Optimize Videos On Your Business Website for Search

Video Production

Video Production

How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

The Video 6: The Formula for Great Marketing & Sales Videos [+VIDEO]

15 Best Video Editing Software and Apps for Any Budget in 2020

7 Video Production Equipment Essentials Your Business Needs in 2021

Video Marketing: 7 Tips for Creating an Irresistible Video Thumbnail

Crafting "Selling 7" Videos that Convert

How to Create Amazing Case Study Videos

Where Should I Host My Marketing Videos? [+ VIDEO]

How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

The Video 6: The Formula for Great Marketing & Sales Videos [+VIDEO]

15 Best Video Editing Software and Apps for Any Budget in 2020

7 Video Production Equipment Essentials Your Business Needs in 2021

Video Marketing: 7 Tips for Creating an Irresistible Video Thumbnail

Crafting "Selling 7" Videos that Convert

How to Create Amazing Case Study Videos

Where Should I Host My Marketing Videos? [+ VIDEO]

On-Camera Performance

On-Camera Performance

Mastering On-Camera Performance

Video Marketing Tips: 5 Most Common Mistakes People Make On Camera

5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video)

What Not to Wear: Tips for Choosing the Right Clothes for Your Marketing and Sales Videos

Mastering On-Camera Performance

Video Marketing Tips: 5 Most Common Mistakes People Make On Camera

5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video)

What Not to Wear: Tips for Choosing the Right Clothes for Your Marketing and Sales Videos

Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

Recent Articles

Recent Articles

How To Create an Effective YouTube Marketing Strategy

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

Need Help?

How To Use Real Estate Video Marketing to Drive More Property Sales

How To Use Personalized Video in Your Sales Process [+Video]

3 Effective Ways To Use Personalized Sales Videos

How To Manage Your Videographer (Without Video Experience)

How To Create an Effective YouTube Marketing Strategy

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

How To Use Real Estate Video Marketing to Drive More Property Sales

How To Use Personalized Video in Your Sales Process [+Video]

3 Effective Ways To Use Personalized Sales Videos

How To Manage Your Videographer (Without Video Experience)

From production to technology, get everything you need to start your video marketing journey with confidence